When I checked my email this morning, I noticed that Chitika, the blogger-driven merchandising/shopping network, made a Facebook application called iBought. The application allows Facebook users to show off their latest purchases in their profiles.

How useful is iBought? If you checkout my Facebook profile, it says I just bought a goat. No, I didn’t really buy a goat. But I wanted to see what ads Chitika would list based on the word goat. Care to guess? I now have 3 bottles of Horny Goat Weed on my Facebook profile. But let’s say I bought something good like a giant HD-TV. Why would I list it on my Facebook profile? That’s like inviting someone to rob you. Needless to say, I’m pretty sure the iBought application will be deleted by the end of the week.

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Agloco has released Agloco Viewbar for free download by registered users. Angloco Viewbar toolbar is the core component of the get paid to surf or online money earning program, where banner ads or text ads from advertisers get delivered to the users’ monitor screen through the software. Agloco users run the Viewbar program which sticks itself to the bottom of desktop just above the taskbar while surfing or browsing the Internet, and in the process earn money (or hours more specifically) which redeemable or convertible to cash or share in future.

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Beware publishers who using and place Bidvertiser ads units on their websites. Bidvertiser is a CPC (Pay per Click) advertising network that many webmasters use as alternative to massively Google Adsense, or to supplement the income of Adsense with revenue from Bidvertiser. Its strength and goods lie with low entry barrier with automatic acceptance into program and approval of account, instantly payment via PayPal with $10 minimum earned, customizable ads layout and possible higher average price value per click on ad plus referral system.

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Online advertising business is becoming more and more competitive nowadays. To maintain its competitiveness, Yahoo unveiled its Yahoo Smart Ads, a smart system which allows marketers to tailor their advertising content based on individual users’ online behavior. It makes the ads more effective, relevant, and interactive besides making the ads business more lucrative for Yahoo.

This behavioral targeting advertising strategy is also widely adopted by internet giants such as Google and Microsoft. Yahoo, Google and Microsoft have spent substantial money to acquire advertising firms which help to track web users’ habits for their online advertising business.

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Last week, Microsoft announced the largest acquisition in its history, purchasing Seattle-based interactive ad firm aQuantive for $6 billion in what it describes is the next step in the evolution of its ad network.

aQuantive is the holding company for several online ad firms including Atlas, DRIVEpm and Avenue A/Razorfish, one of the largest interactive ad agencies. The deal is the latest in a string of large acquisitions in the internet ad space (Google/DoubleClick, WPP/24/7Real Media, Yahoo/Right Media) as online advertising increasingly becomes the lynchpin of many new web-based businesses.

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If you’re currently using a non-Google Account to login to Google AdSense account, or has a separate AdSense logins with another Google Account which comes with some Google services such as Gmail, you will have to update the AdSense login to a Google Account. This will definitely solve the confusion for some Gmail users who reset Google Account password instead of AdSense password as currently, even if you use Gmail address to login to AdSense, it’s not necessary linked and associated with the Google Account.

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Normally a webmaster wouldn’t forget the login password to sign in into Google AdSense account. It’s more likely the website publisher will login very frequently to check earning stats, especially those affected by GASS - Google Adsense Stats Syndrome who check AdSense stats as frequent as every 15 minutes or so. However, in an unlikely event that you have forgotten the AdSense password, you may found that the password reset link when you click “I cannot access my account” under the sign on box does not work to reset AdSense password, so the owner still cannot login to AdSense account.

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If you’re already an affiliate or associate for Amazon, Commission Junction, ShareASale, LinkShare, ClickBank or other affiliate programs, you will understand easily Google AdSense Referrals, which currently launched as beta phase. AdSense Referrals uses the same business model that what internet marketing and online advertising industry called CPA (Cost per Action) or PPA (Pay per Action). CPA works in such a way that advertiser only pays for the ad (and hence web publisher only earn from the ad) when an advertiser’s pre-defined action has occurred. An action may include purchase of product, conclude a sale, newsletter sign-up, form filling and etc which determined by advertiser.

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