The leading global Internet brand and one of the most trafficked Internet destinations worldwide, Yahoo! has announced an advertising partnership with Google, which enables Yahoo! to run ads supplied by Google AdSense for Search and AdSense for Content services next to Yahoo!’s internally generated paid search and algorithmic search results.

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Almost a month since the last occurrence of reports and statistics for Google AdSense and AdWords been delay and slow in updating, causing publishers and webmasters to falsely assume that Google is underreporting the revenue earned or falsely believe that the website or blog experiences sudden drop in traffic, the issue appears to be happened again, ongoing right now.

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Chitika has implemented behavioral targeting technology on its ads unit that intends to boost and improve CTR and eCPM, both yardstick that important to increase ads revenue. However, probably not all publishers can have the same positive effect. Behaviorally ads targeting depends on a large part on search keywords or terms that visitors used in search engine to reach the web page, where it’s ‘contextually’ targeted by on the search terms used.

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Chitika | Premium is a new interactive and behaviorally CPC (from publisher point-of view: earning per click) based ads unit to show better-targeted ads yielding high performance CRT and eCPM for website’s premium traffic. The launch of Chitika | Premium signals departure of Chitika ads network from product-centric contents, as Chitika | Premium can be placed on any website with any type of content such as automotive, finance, health, gadgets and electronics, news, sports, travel, etc.

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E*Trade Financial or E*Trade Securities is one of the leading online discount brokerage based in United States which allows non-US and international persons worldwide to open an investment or brokerage trading account to buy or sell stocks, shares, bonds, options, mutual funds, and exchange-traded funds. The unique feature of the ETrade investment account is its “complete” feature, which also provides customers with checking or current account facilities such as debit cards and cheque books.

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The company which develops and licenses advertising technologies that enable truly relevant advertising, Relevantis has recently announced the launch of its new Map Advertising, which the company claims as the first advertising platform supporting paid icons for interactive maps and navigation systems. As what you see in the photo, the innovative Map Advertising platform essentially places branded icons such as 7-Eleven, Starbucks, Shell and Pizza Hut on the map, allowing consumers to interact with advertisers at the touch of a button.

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Ads are conventionally targeted at the masses through the various media of TV, radio, newspapers and magazines. Ads must reach a great number of potential consumers for the product or service advertised to get maximum publicity and exposure. But strong competition forces ads to be more personalized and advertisers to look for alternative ways to influence users. How can ads target consumers according to their needs at the right place and at the right time? In this Information Age where consumers are bombarded with knowledge and information at a mouse click or phone call away, delivering the right advertising message before it’s even requested can make a world of difference. Anticipating a user’s needs can help businesses to beat the competition to a sale or transaction.

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Will a failing business modal suddenly been resurrected after a few years without change in consumer behaviors? Is there any reason to believe that what can’t be achieved by AllAdvantage and its peer such as Spedia, CashSurfers, and many other busted get paid to programs before dot-com bubble busted in 2001? AGLOCO, a paid to surf program reportedly started, again, by AllAdvantage founders that hopes to regenerate the buzz, and survive with sustainable income revenue, had failed, as expected.

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