Google AdSense allows mobile websites to monetize traffic by placing Google AdSense for Mobile Content targeted ads. However, when placing the PHP-based Google AdSense ad code for “All Phones” device type into PHP web pages of mobile sites, the following error message may appear, and log on Apache error log.

PHP Fatal error: Call to undefined function read_global() in wap/index.php on line 88

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Nowadays, the mobile applications have been growing rapidly and widely downloaded and installed on mobile devices. To capture the market of mobile apps, the popular search giant, Google has launched its beta version of AdSense for Mobile applications. According to the company, Adsense for Mobile Applications beta version has been preceded with a successful trial which involved a small number of partners like Backgrounds, Sega, Shazam and Urbanspoon, and is now open to a much broader group of developers.

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Google has an Android Market for Android Phone, while Apple has an App Store for iPhone. Last Month, the world’s software giant, Microsoft is also confirmed the plans to launch its Windows Marketplace for Mobile. Recently, Microsoft has announced new details on how the developers can build and sell applications for Windows phone through Windows Marketplace. With this program, Microsoft will provide developers with 70 percent of the sales revenue and the price tag for the application can be at zero cost or starting from as low as 99 cents.

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Advertising revenue is one of the main sources of income for many website publishers. Website publishers display relevant ads on their websites and get income when visitors click on the ads. The working principle is quite straightforward. However, there is always a dilemma for newbies – where is the ideal location to place the ads on the site? Certain locations tend to be more successful than others and help to generate more clicks and indirectly more revenue to publishers.

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Google AdSense is probably the advertising network that has the highest fill rate for each and every ad space inventories available, be in for US, North America or Europe based visitors or international traffic. However, it’s still possible that Google AdSense crawler scans the page, and does not find any relevant ads to display. When no ad is targeted in an ad unit, Google AdSense Public Service Ad, commonly known as PSA is shown instead, unless an alternate ads URL is specified.

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Google AdSense has implemented new Google AdSense ad code with the new AdSense As Management feature. With the new style of ad code and Manage Ads tab, the configuration settings for an AdSense ad unit such as ad size, colors, and channel settings are stored on Google servers, so that in future, any changes to Google AdSense units can be made from within the account instead of having to modify the ad code.

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Google has starting to roll out Google AdSense and Google Analytics integration, which allows Google Analytics to receive statistical data from Google AdSense. The integration allows Google AdSense publishers to view a wealth of new detailed information about ad performance, such as traffic sources, geographies, pages, and browsers bring the best and worst monetizing users on your site or blog.

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The leading global Internet brand and one of the most trafficked Internet destinations worldwide, Yahoo! has announced an advertising partnership with Google, which enables Yahoo! to run ads supplied by Google AdSense for Search and AdSense for Content services next to Yahoo!’s internally generated paid search and algorithmic search results.

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