Sony has announced the release of its new Sony S Series Walkman Video MP3 player, which features high-performance integrated stereo speakers for unique user experience, carrying on Sony’s legacy of superior audio quality – both inside and out.

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Zune HD, Microsoft’s next-generation portable media player is set to debut in retail store on September 15, 2009, and has now available for pre-order. Zune HD is the first touch-screen Zune device that includes powerful playback technology, feature-packed PC software, and online services such as Zune Pass, providing users a different way to experience their favorite media on the go.

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The Korea-based consumer electronics giant, Samsung is preparing to launch its new portable media player which known as YP-R0. The portable media player has been integrated with basic features for storing and playing digital media. Instead of using colour LCD or OLED screen display, the display of Samsung YP-R0 has been enhanced with a 2.6-inch touch screen.

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Nowadays technology convergence is a huge trend with more functions being integrated into a single device. Similar happens to Apple Inc’s products that have been aggressively developed with more and more features added to be able to stand out from the crowd. And obviously, this trend seems to have gradually taken away its ‘traditional’ iPod series from the market space. One of the major reasons was due to its own hot selling iPhone and iPod touch that cannibalize its lower end iPod products such as nano, shuffle as well as classic series.

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The Japan-based consumer electronics giant, Sony has introduced its two new entry-level music players – Sony WALKMAN B Series and WALKMAN E Series, aiming to provide users an unmatched WALKMAN sound quality experience.

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Remember the music boxes with dancing ballerinas which keep many fascinated for ages? Or the Hello Kitty toy craze started by MacDonald’s which led to stampedes in Asia? Identify a niche market – that’s what you do when the competition is so tough that you don’t have a chance. If Apple has cornered the market in style with iPod, mobiBLU’s Miffy MP3 player may just appeal to those who like adorable and cute gadgets.

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The global leading maker of digital entertainment product, Creative has expanded its ZEN family with its new ZEN Mozaic EZ300 PMP, which features 1.8-inch TFT LCD display with 128 x 160 pixels resolution, supporting over 32 hours continuous audio playback.

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Throwing yourself into the water and simply lazing the hot summer days away in the pool have never been better with Chinavasion’s Elima, a waterproof Bluetooth speaker. Never in your wildest dreams did you think it was possible – listening to pulsating music or chatting to your loved one from the comforts of the water. This is one device which will play music and float in the pool. Think of sun tan, water sport, music and fun.

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