The global leader in digital imaging, precision optics and photo imaging technology, Nikon Inc. has announced the launch of its newest Nikon D3S FX-format digital SLR camera, which provides professional photographers an added shutter speed and aperture freedom with the industry-first, groundbreaking ISO sensitivity range from ISO 200 – 12,800 (expanded ISO equivalent settings from [Lo 1] ISO 100 to [Hi 3] ISO 102,400), offering a new level of power and performance in low-light photography.

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General Imaging has recently added new waterproof camera to its lineup for those who love underwater shooting without additional custom case. Named as G3WP, the camera has been equipped with custom underwater casing that can submersible in up to three meters of water. The waterproof camera has been enhanced with a 2.7-inch LCD screen that automatically adjusts to changes in ambient light for enhancing the photo experience.

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Action footage is the hardest to capture as many great stunts involving speed and movement have missed their moment in the limelight. How does one carry out the action and capture these exciting moments at the same time? Tachyon XC and XC 3D are the answers to your dilemma. The XC and XC3D are cameras that can be mounted on the helmet, the dashboard, boat, or fender to capture exciting stunts and action. The XC camera retails for $180 while the XC3D model has a price tag of $380.

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The innovative leader in the production of a variety of digital cameras, PENTAX Imaging Company has redefined the entry-level digital SLR category with its new PENTAX K-x DSLR camera, which combines 12.4MP CMOS sensor, 11-point AF sensor, high-speed PRIME II imaging engine, Live View function and HD movie mode in a single device, offering photographic performance that challenges higher class D-SLR cameras.

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One of the market leaders in innovation and digital technology, Samsung has expanded the advanced HZ Series with its new Samsung HZ25W (Samsung WB5000), the compact 12.5MP digital camera which features an unrivalled Schneider-KREUZNACH 26mm wide angle lens with 24x optical zoom, capable of manually focus the lens and shooting in RAW format.

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Panasonic has expanded the award-winning LUMIX G Series with its new elegant and compact Panasonic LUMIX DMC-GF1, which the company claims as the world’s smallest and lightest Micro Four-Thirds system digital camera with built-in flash, aiming to redefine digital photography standards.

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One of the market leaders in digital imaging, Canon U.S.A., Inc. has redefined the highly competitive mid-range DSLR product category with its new revolutionary Canon EOS 7D, which features 18MP CMOS Sensor, Dual DIGIC 4 processors, and improved multi-axis 19-point cross-type AF system that offers a range of manual and automatic settings including Zone and Spot AF for tracking and capturing subjects quickly and accurately.

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Casio has expanded the popular EXILIM family with its two newly designed digital cameras – Casio EXILIM EX-Z280 and Casio EXILIM EX-Z33, which feature improved image processing and modernized features to enrich your photography experience.

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