The European photographic company, AgfaPhoto has unveiled its new rugged DC-600uw camera. The DC-600uw camera has been designed for resistant to dust, shock and underwater submersion of up to 30 feet deep. The phone is featured with hot key button for users to toggle between land and underwater mode easily.

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In 1959, Olympus launched a PEN series of camera that revolutionized the way we take photo. It is built with the photographic optics of an SLR and the size and simplicity of a point-and-shoot. Now, after 50 years, the PEN is back. Olympus introduces new Olympus PEN, which is totally digital and features groundbreaking technology. It comes with extraordinary abilities to create even more than what was thought possible. The camera has superior optics, interchangeable lenses and multimedia capabilities. It combines the creative freedom of a sophisticated digital SLR with the simple controls and small size of a point-and- shoot.

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The exclusive licensee for GE branded cameras, General Imaging has released its new 12.2 megapixel GE E1250TW digital camera, which the company claims as its most feature-rich touch-screen digital camera yet, featuring next-generation touch-panel controls for swiping, rotation as well as zoom.

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The leading manufacturer of digital SLRs, compact cameras, lenses and accessories, PENTAX has announced the availability of its new sleek PENTAX Optio W80. It’s the 12.1 megapixel compact digital camera which combines waterproof, dustproof, coldproof as well as shockproof designs in a single device, featuring wide angle 28mm lens with 5x optical zoom, HD movie capture, Pixel Track SR, Digital SR and Movie SR.

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Fujifilm has reached a new milestone in its camera series by announcing its first ever touch-screen digital compact camera, FinePixZ300. Available in four color schemes, the stylish and elegantly designed camera features a 3” LCD Touch Screen panel which allows users to control and play around with the built-in features with just a simple finger touch. Users can touch configure the setting, snap photos and slide the images for replay conveniently using just their finger tips. In terms of camera features, the pocket size camera offers 10-Megapixel and 5 optical zooming ability, dual image stabilization function, ISO settings up to 1600, scene recognition AUTO, group/couple self-timer modes, auto red-eye removal and intelligent file management system.

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Casio has announced the availability of its new ultra-compact superzoom digital camera – Casio Exilim EX-H10, the 12.1 megapixel camera which the company claims as the world’s thinnest and lightest camera that incorporates battery life of 1,000 shots and ultra-wide angle 24mm lens with 10x optical zoom, aiming to enhance your photography experience.

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The well-known consumer electronics giant, Sony has expanded Cyber-shot W-Series family with its new stylish 10.1MP Cybershot W180 and 12.1MP Cybershot W190, both featuring 2.7-inch Clear Photo LCD screen, 3x optical zoom, 17x (W180) or 18x (W190) Smart Zoom, SteadyShot image stabilization, high sensitivity ISO 3200, 7 scene selection modes, Smile Shutter and improved Face Detection technology that able to recognize up to 8 faces in a scene, aiming to enrich your photography experience.

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Sony is preparing to release 3 new DSLR cameras, which are entry-level Sony DSLR Alpha 230, 330, and 380. They will replace models Sony Alpha 200, 300 and 350. The new series of dSLR cameras are radical ergonomic redesigns of the existing 200, 300 and 350 series. The 10.2 megapixel α230 camera is the lightest, most compact Alpha digital SLR camera body ever at 15.9 ounces. The 10.2 megapixel α330 and the 14.2 megapixel α380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively). The cameras are more compact and come with intuitive control layout that allows for easy single-handed operation.

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