AUO Plans to Slash e-Book Pricing to $100 by 2011 AUO Načrti Slash e-knjig cene 100 $ do leta 2011

High retail price has always been blamed as one of the reasons that slow down the growth of e-book market especially in current market situation. High maloprodajna cena je bila vedno krivi kot eden od razlogov, da upočasni rast e-knjige na trgu, zlasti v sedanjih tržnih razmerah. As an effort to break the barrier, AUO (AU Optronics), the famous LCD panel maker has set an aggressive goal to bring down next generation e-book's manufacturing and BOM (Bill of Material) cost so that the retail price can be slashed by half in two years time. Kot prizadevanja za prekinitev pregrade, AUO (AU Optronics), znani LCD kavo si je zastavila cilj, agresivno, da znižajo naslednje generacije e-knjige proizvodnje in BOM (Bill of Material) stroški, tako da se lahko Povprečne maloprodajne cene, ki jih pol čez dve leti.

The Taiwan manufacturer plans to leverage its experience in LCD design and manufacturing to have technology breakthrough so that its basic hardware cost can be further reduced. Proizvajalec Tajvan namerava vzvoda svoje izkušnje v oblikovanju in proizvodnji LCD, da imajo tehnologije, preboja, tako da lahko njeni osnovni stroški strojne opreme, še naprej zmanjševati. Generally, a normal range e-book such as Amazon Kindle or Sony Reader Pocket edition will cost $200 or more which is quite expensive for an average user. Na splošno običajni obseg e-knjige, kot so Amazon Kindle in Sony Reader Pocket izdaja strošek $ 200 ali več, ki je precej drag za povprečnega uporabnika. Consumers would rather spend a bit more to get an all-in-one gadget with electronics reading capability on top of standard smartphone feature sets. Potrošniki bi raje porabili malo več dobiti vse-v-enem gadget z elektroniko obravnavo sposobnost na vrhu standardne smartphone določa funkcija.

Obviously, AUO has been trying to gain back some of its lost market share from Prime View, its rival that gotten manufacturing contract for Amazon and Sony's products. Očitno je, AUO je poskušal pridobiti nazaj nekaj izgubljenega tržnega deleža, od predsednika si, da svojega tekmeca dobila naročilo za proizvodnjo izdelkov Amazon in Sony. Regardless of what it is, this is definitel a good news for end users and they will probably able to purchase and enjoy a $150 e-book reader by 2010 and further cost-down version of $100 dedicated electronics reading device by 2011. Ne glede na to, kaj je, to je definitel dobra novica za končne uporabnike, in jih bodo verjetno lahko kupijo in uživajo $ 150 e-knjiga čitatelj do leta 2010 in nadaljnjih gospodarnih-down version of $ 100 namenske elektronike napravo za branje do leta 2011.

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