NEC Digital Signage with Eye Flavor Facial Recognition Technology NEC Digital Signage s očiju okus Facial Recognition Technology
Digital Signage is being used extensively to display advertisements especially in Japan market. Digital Signage intenzivno se koristi za prikaz reklame, posebno u Japanu tržištu. While the trend continues to push for larger display and higher resolution with enhanced 3D graphics, now there is also tendency to integrate some advanced technologies to make the whole system even smarter than before. Iako se taj trend nastavlja gurati za veći prikaz i visokog razlučivanja s poboljšanim 3D grafiku, zatim tu je i tendencija da se integrirati neke napredne tehnologije kako bi se cijeli sustav, čak bolje nego prije. One of the good examples is the newly launched facial recognition technology by NEC, the famous Japanese manufacturer. Jedan od dobrih primjera je netom lansirao tehnologija prepoznavanja lica po NEC, slavni japanski proizvođač. Named as Eye Flavor, it will able to differentiate visitors by their genders, age and display those advertisements that fit well to the crowd and eventually make the whole advertisement effort more effective. Naimenovan kao očiju okus, ona će moći razlikovati od svojih posjetitelja spola, dobi i prikaz tih reklama da stane dobro u gužvi i na koncu čini cijeli oglas napor efikasniji.
The technology utilizes a camera module that is embedded onto the LCD display to capture visitors' images and these data will be streamed to central unit which is enhanced with intelligent facial recognition software for analysis. Tehnologija koristi kamere modul koji je ugrađen na LCD zaslon to hvatanje posjetitelja ove slike i podaci će se na središnjoj jedinici koja je pojačana s inteligentnim lica priznanje softver za analizu. Besides displaying the right advertisement for respective targeted crowds, Eye Flavor system can also analyze and 'sense' the visitors' impression to determine if they are really interested on any particular advertisement at any specific time frame. Osim prikazivanja pravo oglasnik za odgovarajućim ciljanim gužve, očiju okus sustav može analizirati i 'osjećaj' posjetitelja dojam da bi se utvrdilo jesu li zaista zainteresirani za bilo koji određeni oglas u bilo kojem određenom vremenskom okviru.
NEC had already conducted trial run at Granduo shopping complex at Tachikawa since last October for 21 days and so far the response looks pretty positive. NEC je vec provedena probna vožnja na Granduo shopping kompleks na Tachikawa od zadnjeg listopad 21 dana i za sada izgleda prilično pozitivan odgovor. The system featured with Eye Flavor technology is currently available at $20k in Japan market only and it is claimed that the facial recognition method will only work for Japanese first and will probably be enhanced and deployed to other regions in short future. Sustav Uváděný sa očiju okus tehnologija je trenutno dostupan na $ 20k na tržištu samo u Japanu, te je tvrdio da je prepoznavanje lica metodom raditi samo za japanski prvi i vjerojatno će biti poboljšane i razmještenih na druge regije u kratkom budućnosti.
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April 28th, 2009 13:18 28 tra 2009 13:18
[...] feature could be combined with previously mentioned eye flavor facial recognition technology developed for digital signage system so that the advertisers will have better [...] [...] Značajka može biti kombiniran s prethodno navedenim oka tehnologija prepoznavanja lica okus razvijen za digitalni Signage sustava tako da se oglašivači će imati bolje [...]