Sony PS3 Lost $50 per Console Unit Sold in Market Sony PS3 Nawala ang $ 50 sa bawat Console Unit Nabenta sa Market

Sony PS3 is one of the famous high end game consoles in gaming community but do you realize that the Japanese maker is actually absorbing the loss (considering only the console cost) since it was launched back to 2006? Sony PS3 ay isa sa mga sikat na high end game consoles sa gaming community ngunit napagtanto mo na ang mga tagagawa ng Japanese ay aktwal na lubhang kaganyak-ganyak ang pagkawala (isinasaalang-alang lamang ang console gastos) na ito dahil ito ay inilunsad bumalik sa 2,006? Recently, iSuppli, the famous market analyst has estimated the actual hardware BOM (Bill of Material) cost and made comparison with current retail price and revealed that Sony is actually still absorbing a loss of $50 per every console unit sold in the market. Kamakailan lamang, iSuppli, ang mga sikat na MANUNURI merkado ay tinatayang ang tunay na hardware BOM (Bill of Material) ng gastos at paghahambing na ginawa sa kasalukuyang presyo ng tingi at nagpahayag na Sony ay tunay pa rin lubhang kaganyak-ganyak ng pagkawala ng $ 50 sa bawat bawat yunit ng console na nabili sa merkado.

The situation has improved quite significantly as compared to when the PS3 was first launched back to 2006. Ang sitwasyon ay pinabuting ganap nang husto sa bilang kung ihahambing sa PS3 kapag ang unang inilunsad bumalik sa 2006. During that time, a new console was sold at $599 but with the cost of $840, Sony needs to bear $241 loss per console pushed to consumer market. Noong panahon na iyon, ang isang bagong console ay ipagbibili sa $ 599 pero ang halaga ng $ 840, Sony pangangailangan upang dalhin ang $ 241 pagkawala ng bawat console hunhon sa consumer market. The research company further disclosed that with the PS3 selling price of $399 and a cost price of $448 now, it still makes a significant loss of $50 per unit. Ang pananaliksik sa kumpanya ng karagdagang isiwalat na sa PS3 presyo ng pagbebenta ng $ 399 at ang isang gastos sa presyo ng $ 448 ngayon, ito pa rin ang gumagawa ng isang makabuluhang pagkawala ng $ 50 sa bawat unit. This can be understandable as and when the standalone Blu-ray player becomes so common and with much cheaper Blu-ray players being introduced into the market, PS3 console can no longer stay market competitive and the only way to survive is with both cost and price reduction. Ito ay maaaring maintindihan na at kapag ang mga standalone Blu-ray player nagiging kaya pangkaraniwan at may mas mura Blu-ray manlalaro ay ipinakilala sa merkado, PS3 console hindi na kayang manatili sa merkado competitive at ang tanging paraan upang makaligtas ay sa parehong halaga at presyo pagbabawas. Just imagine, now users can even get both Blu-ray player and high end Microsoft's Xbox 360 console at a cheaper price when comparing to a new PS3 console. Basta isipin, ngayon ay mga user ay maaaring makakuha ng kahit na pareho ang Blu-ray player at mataas na dulo ng Microsoft Xbox 360 console sa isang mas mura presyo kapag ng paghahambing sa isang bagong PS3 console.

Good thing is, Sony has able to reduce both the BOM and manufacturing cost further with the overall chip count reduction, manufacturing process technology improvement and more cheaper price Cell Processor and NVIDIA GPU. Good bagay ay, Sony ay magagawang upang mabawasan ang parehong BOM at pagmamanupaktura ng karagdagang gastos sa pagbabawas ng kabuuang bilang ng maliit na tilad, manufacturing proseso ng teknolohiya sa pagpapabuti at mas mura presyo Cell processor at NVIDIA GPU. According to tear down analysis from ISuppli, the total chip count has been reduced from 4048 to 2820 in two years time that will definitely bring down the cost. Ayon sa pilasin analysis mula sa ISuppli, ang kabuuang bilang ng maliit na tilad ay nabawasan ang 4,048-2,820 sa loob ng dalawang taon na ang panahon ay tiyak na magdadala sa down ang gastos. Besides, Sony is able to enjoy cheaper part of both cell processor and NVIDIA GPU with both cost only $46 and $58 (it was $89 and $129 respectively when back to 2006). Bukod, Sony ay ma-enjoy mas mura bahagi ng parehong mga cell processor at NVIDIA GPU na may parehong halaga lamang ng $ 46 at $ 58 (ito ay $ 89 at $ 129 ayon sa pagkakabanggit kapag bumalik sa 2006). Thanks to the process technology upgrade from previous 90-nm to current 65-nm that is able to shrink the part and eventually bring down the cost. Salamat sa i-upgrade ang proseso ng teknolohiya mula sa mga nakaraang 90-NM sa kasalukuyang 65-NM na maka-pag-urong ang mga bahagi at sa huli sumira sa gastos.
This is part of Sony's strategy in gaining market shares and staying competitively in gaming segment. Ito ay bahagi ng Sony's diskarte sa pagkakaroon ng gumagamit market at pagpapanatiling competitively sa gaming segment. Unlike some of the mobile devices manufacturers such as Apple's 3G iPhone that can get subsidy from network service provider to offset the loss, apparently Sony can only gain back extra from its console's accessories and games sold in the market. Hindi tulad ng ilan sa mga tagagawa mobile na aparato tulad ng 3G iPhone's Apple na maaaring makakuha ng tulong na salapi mula sa serbisyo ng network provider upang mabawi ang pagkawala, tila Sony maaari lamang makakuha ng dagdag na bumalik mula sa mga console ng accessory at games na nabili sa merkado.

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This entry was posted on Thursday, December 25th, 2008 at 10:33 pm and is filed under Entry na ito ay nai-post sa Huwebes, Disyembre 25, 2008 at 10:33 at ito ay isampa sa ilalim ng Gaming Gaming . . You can follow any responses to this entry through the Maaari mong sundin ang anumang sagot na ang entry na ito sa pamamagitan ng RSS 2.0 RSS 2.0 feed. You can feed. Maaari ninyong leave a response mag-iwan ng tugon , or , O trackback trackback from your own site. mula sa iyong sariling site.