Sony PS3 Lost $50 per Console Unit Sold in Market Sony PS3 izgubljen $ 50 po podstavek enota Sold na trgu
Sony PS3 is one of the famous high end game consoles in gaming community but do you realize that the Japanese maker is actually absorbing the loss (considering only the console cost) since it was launched back to 2006? Sony PS3 je ena od znanih koncu igralnih konzol v gaming community vendar veš, da japonski izdelovalec dejansko absorpcijo izguba (ob upoštevanju le konzole stroškov), saj se je začela nazaj do leta 2006? Recently, iSuppli, the famous market analyst has estimated the actual hardware BOM (Bill of Material) cost and made comparison with current retail price and revealed that Sony is actually still absorbing a loss of $50 per every console unit sold in the market. Nedavno, iSuppli, znani analitik trga je ocenila dejanske strojne opreme BOM (Bill of Material), stroškov in je v primerjavi s sedanjimi maloprodajne cene in je pokazala, da Sony dejansko še vedno absorbira izgube v višini $ 50 na vsakih konzola enoto prodaja na trgu.
The situation has improved quite significantly as compared to when the PS3 was first launched back to 2006. Stanje se je izboljšalo zelo pomembno v primerjavi s PS3, ko je prvič začela nazaj do leta 2006. During that time, a new console was sold at $599 but with the cost of $840, Sony needs to bear $241 loss per console pushed to consumer market. V tem času, konzola je nove prodajal po 599 $, vendar s strošek od $ 840, Sony mora biti 241 $ izgube na konzolo odrinjena na potrošniški trg. The research company further disclosed that with the PS3 selling price of $399 and a cost price of $448 now, it still makes a significant loss of $50 per unit. Raziskovalna družba še razkrila, da s PS3 prodajna cena od $ 399 in ceno za 448 $ sedaj, je še vedno naredi veliko izgubo v višini $ 50 na enoto. This can be understandable as and when the standalone Blu-ray player becomes so common and with much cheaper Blu-ray players being introduced into the market, PS3 console can no longer stay market competitive and the only way to survive is with both cost and price reduction. To je lahko razumljivo, ko samostojni Blu-ray predvajalnik postane tako pogosti in z veliko cenejši Blu-ray igralci se uvajajo na trg, PS3 konzola ne more več ostati na trgu konkurenčna in edini način za preživetje, je tako s ceno in ceno zmanjšanje. Just imagine, now users can even get both Blu-ray player and high end Microsoft's Xbox 360 console at a cheaper price when comparing to a new PS3 console. Zamislite si, sedaj lahko uporabniki celo zaslužiti tako Blu-ray predvajalnika in Xbox visokega cenovnega Microsoft 360 podstavek po nižji ceni pri primerjavi z novo konzolo PS3.
Good thing is, Sony has able to reduce both the BOM and manufacturing cost further with the overall chip count reduction, manufacturing process technology improvement and more cheaper price Cell Processor and NVIDIA GPU. Dobra stvar je, Sony je sposoben zmanjšati tako BOM in proizvodnih stroškov še s skupno število čip zmanjšanje proizvodnega procesa tehnoloških izboljšav in več cenejši ceni Cell procesor in NVIDIA GPU. According to tear down analysis from ISuppli, the total chip count has been reduced from 4048 to 2820 in two years time that will definitely bring down the cost. Po porušimo analiza ISuppli, je bilo skupno število čipa zmanjša 4.048-2.820 čez dve leti, da se bo zagotovo znižala stroške. Besides, Sony is able to enjoy cheaper part of both cell processor and NVIDIA GPU with both cost only $46 and $58 (it was $89 and $129 respectively when back to 2006). Poleg tega, Sony je lahko uživajo cenejšo del obeh celic procesor in NVIDIA GPU z obema stroškov samo $ 46 in $ 58 (to je $ 89 in $ 129 oziroma ko se nazaj do 2006). Thanks to the process technology upgrade from previous 90-nm to current 65-nm that is able to shrink the part and eventually bring down the cost. Zahvaljujoč tehnologiji nadgradnjo procesa iz prejšnjih 90-nm s sedanjimi 65-nm, ki je lahko psihiater delu in sčasoma znižala stroške.
This is part of Sony's strategy in gaining market shares and staying competitively in gaming segment. To je del strategije družbe Sony pri pridobivanju tržnih deležev in se zadržujejo v konkurenčno gaming segment. Unlike some of the mobile devices manufacturers such as Apple's 3G iPhone that can get subsidy from network service provider to offset the loss, apparently Sony can only gain back extra from its console's accessories and games sold in the market. Za razliko od nekaterih proizvajalcev mobilnih naprav, kot so Apple iPhone 3G, da lahko dobijo subvencije iz omrežja, storitev za nadomestitev izgube, očitno je Sony le pridobi nazaj ekstra od konzole in dodatki za igre prodajajo na trgu.
IMPORTANT : The page is machine translated and provided "as is" without warranty. POMEMBNO: stran je stroj prevod in če "kot je" brez garancije. Machine translation may be difficult to understand. Strojno prevajanje je lahko težko razumeti. Please refer to Prosimo, da original English article original angleški člen whenever possible. kadar je to mogoče.
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August 2nd, 2009 23:50 2. avgust 2009 23:50
[...] $800, the new cost can be expected to stay at $240. [...] $ 800, novi strošek se lahko pričakuje, da ostanejo v $ 240. If you recall, Sony was actually absorbing loss of $50 per console unit sold but was hoping to able to make profit with its gaming titles sold to consumer markets. Če vas spomnim, Sony dejansko absorbira izgube v višini $ 50 na konzoli za prodajo enote, vendar je upal, da lahko, da bo dobiček s svojo srečo naslovi prodajajo potrošniške trge. [...] [...]