Sony PS3 Lost $50 per Console Unit Sold in Market Sony PS3 Lost 50 $ po Utješiti Prodano jedinica u tržište
Sony PS3 is one of the famous high end game consoles in gaming community but do you realize that the Japanese maker is actually absorbing the loss (considering only the console cost) since it was launched back to 2006? Sony PS3 je jedan od poznatih povisok kraj igre konzolama u gaming zajednici, ali ne shvatite da je zapravo tvorac japanske upijanje gubitak (s obzirom na samo konzola trošak), jer je pokrenuta leđa to 2006? Recently, iSuppli, the famous market analyst has estimated the actual hardware BOM (Bill of Material) cost and made comparison with current retail price and revealed that Sony is actually still absorbing a loss of $50 per every console unit sold in the market. Nedavno, iSuppli, poznati tržište analitičara procjenjuje se stvarni hardver BOM (Bill of Material) troškova i napravio usporedbe sa trenutnim maloprodajna cijena i otkrio da Sony zapravo je još uvijek upijajući gubitak od 50 dolara po svakoj jedinici prodanih konzola na tržištu.
The situation has improved quite significantly as compared to when the PS3 was first launched back to 2006. Situacija je vrlo bitno poboljšan u odnosu na PS3, kada je prvi put predstavljen leđa to 2006. During that time, a new console was sold at $599 but with the cost of $840, Sony needs to bear $241 loss per console pushed to consumer market. Tijekom tog vremena, nova konzola je prodano at $ 599, ali uz cijenu od $ 840, Sony treba imati 241 dolara gubitka po konzola gurnula na potrošačkom tržištu. The research company further disclosed that with the PS3 selling price of $399 and a cost price of $448 now, it still makes a significant loss of $50 per unit. Kompanije za istraživanje dalje otkrila da s PS3 prodajnoj cijeni od 399 dolara i cijena koštanja od 448 dolara sada, to još uvijek čini značajan gubitak od 50 $ po jedinici. This can be understandable as and when the standalone Blu-ray player becomes so common and with much cheaper Blu-ray players being introduced into the market, PS3 console can no longer stay market competitive and the only way to survive is with both cost and price reduction. To može biti razumljiv kao i kada samostalan Blu-zraka igrač postaje na taj način rutinski i sa mnogo jeftiniji Blu-ray playeri koje se uvode na tržište, PS3 konzola više ne može ostati konkurentan na tržištu i jedini način da prežive je s obje troškova i cijena smanjenje. Just imagine, now users can even get both Blu-ray player and high end Microsoft's Xbox 360 console at a cheaper price when comparing to a new PS3 console. Pravedan zamisliti, čak i sada korisnici mogu dobiti i Blu-ray player i high end Microsoftov Xbox 360 konzola po cijeni kad jeftinije u odnosu na novu PS3 konzolu.
Good thing is, Sony has able to reduce both the BOM and manufacturing cost further with the overall chip count reduction, manufacturing process technology improvement and more cheaper price Cell Processor and NVIDIA GPU. Dobra stvar je, Sony je u mogućnosti to vratiti i sastavnice i trošak proizvodnje dalje sa ukupnom čip računati redukcija, poboljšanje procesa proizvodnje tehnologija i više jeftinije cijene Cell procesor i NVIDIA GPU. According to tear down analysis from ISuppli, the total chip count has been reduced from 4048 to 2820 in two years time that will definitely bring down the cost. Prema rušiti analize iz iSuppli, čip broji ukupno je smanjen 4.048 do 2.820 za dvije godine da će definitivno oboriti cijenu. Besides, Sony is able to enjoy cheaper part of both cell processor and NVIDIA GPU with both cost only $46 and $58 (it was $89 and $129 respectively when back to 2006). Osim toga, Sony je u mogućnosti to uživati jeftinije dio obje ćelije procesor i NVIDIA GPU sa obje trošak jedini $ 46 i $ 58 (to je $ 89 i $ 129 respektivno, kada leđa to 2006). Thanks to the process technology upgrade from previous 90-nm to current 65-nm that is able to shrink the part and eventually bring down the cost. Zahvaljujući tehnologiji proces nadogradnje iz prethodne 90-nm do struje 65-nm koja je u stanju smanjiti dio i konačno srušiti cijenu.
This is part of Sony's strategy in gaining market shares and staying competitively in gaming segment. To je dio strategije tvrtke SONY za dobivanje tržišne udjele i boraviti u gaming natjecateljski segment. Unlike some of the mobile devices manufacturers such as Apple's 3G iPhone that can get subsidy from network service provider to offset the loss, apparently Sony can only gain back extra from its console's accessories and games sold in the market. Za razliku od nekih proizvođača mobilnih uređaja kao što Primijeniti na '3G iPhone koji mogu dobiti subvenciju od mreže davatelja usluga za kompenzaciju gubitka, očito Sony jedino mogu dobiti natrag svojih dodatni pribor za konzole i igre prodaje na tržištu.
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August 2nd, 2009 23:50 2. kolovoz 2009 23:50
[...] $800, the new cost can be expected to stay at $240. [...] $ 800, novi trošak može se očekivati da će ostati na 240 dolara. If you recall, Sony was actually absorbing loss of $50 per console unit sold but was hoping to able to make profit with its gaming titles sold to consumer markets. Ako opoziv zapravo, Sony je upijajući gubitak od 50 $ po jedinici prodanih konzola, ali je bio nadajući se da će u mogućnosti to izraditi dobit s naslova prodaje igre za potrošač tržište. [...] [...]