Youtube Adding Click-to-Buy Non-Obtrusive Retail Links視頻添加點擊購買非侵擾性零售鏈接
The well-known American public corporation, Google has introduced a new e-commerce advertising platform for its popular Youtube video-sharing site, named as Click-to-Buy, the non-obtrusive retail links that allows users to purchase products including songs, concert tickets, books as well as movies related to content they’re watching on Youtube.美國著名的上市公司，谷歌推出新的電子商務廣告平台，其流行的YouTube視頻共享網站，命名為點擊購買，非侵擾性的零售環節，允許用戶購買產品，其中包括歌曲，演唱會門票，書籍以及電影相關的內容，他們正在觀看YouTube上。
“YouTube content partners now have the ability to promote and monetize their content in a new and exciting way and create a deeper distribution channel for their content online,” said Chad Hurley, co-founder and CEO of YouTube. “ YouTube的內容合作夥伴現在有能力，以促進和它們的內容賺錢的一個令人激動的新方式，並建立更深的分銷渠道為他們在線內容說， ”赫爾利，共同創始人兼首席執行官的YouTube 。 “Our goal is to improve the overall YouTube experience by connecting consumers with relevant information and entertaining content. “我們的目標是改善整體YouTube的經驗，連接消費者提供有關資料和娛樂內容。 The addition of retail links will enhance the viewing experience and allow people to engage more deeply with the content they want to consume.”此外零售環節將加強視覺體驗，並讓人們更深入地參與的內容，他們要消費。 “
Google is already starting to embed Apple’s iTunes and Amazon.com links on videos from EMI Music, Universal Music Group and Electronic Arts.谷歌已經開始嵌入蘋果公司的iTunes和Amazon.com上的鏈接視頻百代音樂，環球音樂集團和電子藝術。
“Amazon.com is always looking for new ways to make discovering and buying products as convenient as possible for our customers, which is why we’re excited to collaborate with YouTube,” said Scott Merlino, Senior Manager, Amazon Associates Program. “ Amazon.com一直在尋找新的途徑，使發現和購買方便的產品盡可能為我們的客戶，這就是為什麼我們很高興能與YouTube合作，說： ”斯科特Merlino ，高級經理，亞馬遜公司計劃。 “Now in the context of the YouTube experience visitors will be able to discover and purchase products from Amazon.com that are relevant to the content they are viewing.” “現在的背景下YouTube的經驗，遊客將能夠發現和購買產品的Amazon.com的內容有關，他們正在查看” 。
According to據 Youtube Blog YouTube網志 , “This is just the beginning of building a broad, viable eCommerce platform for users and partners on YouTube. “這是剛剛開始建立一個廣泛的，可行的電子商務平台，為用戶和合作夥伴在YouTube上。 Our vision is to help partners across all industries — from music, to film, to print, to TV — offer useful and relevant products to a large, yet targeted audience, and generate additional revenue from their content on YouTube beyond the advertising we serve against their videos.我們的目標是幫助合作夥伴各行各業-從音樂，電影，印刷，電視-提供有用的和相關的產品，以大，但目標受眾，並產生額外的收入，其內容從Y o uTube上超出了我們所服務的廣告對他們的影片。 And those partners who use our content identification and management system can also enable these links on user-generated content, by using Content ID to claim videos and choose to leave them up on the site.”與這些合作夥伴誰使用我們的內容識別和管理系統還可以使這些聯繫對用戶生成內容，用內容編號要求視頻和選擇離開他們的網站上。 “
“Ultimately advertising is most effective when it makes the most sense for what a user is doing at that moment,” said Aaron Zamost, YouTube spokesperson. “最終廣告是最有效的當它最適合哪些用戶正在做在那一刻，說： ”阿龍Zamost ， YouTube的發言人。 “The ultimate goal for youtube advertising is to create the right ad for the right content.” “最終目標為YouTube的廣告是建立正確的廣告內容的權利。 ”
Right now, the new Click-to-Buy retail links are only available to users in US, and the company claims that this YouTube e-Commerce platform will be expanded internationally in the future.現在，新的點擊購買零售環節僅向用戶提供在美國，該公司聲稱，這YouTube的電子商務平台，將進一步擴大在國際上的未來。
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