Youtube Adding Click-to-Buy Non-Obtrusive Retail Links视频添加点击购买非侵扰性零售链接
The well-known American public corporation, Google has introduced a new e-commerce advertising platform for its popular Youtube video-sharing site, named as Click-to-Buy, the non-obtrusive retail links that allows users to purchase products including songs, concert tickets, books as well as movies related to content they’re watching on Youtube.美国著名的上市公司，谷歌推出新的电子商务广告平台，其流行的YouTube视频共享网站，命名为点击购买，非侵扰性的零售环节，允许用户购买产品，其中包括歌曲，演唱会门票，书籍以及电影相关的内容，他们正在观看YouTube上。
“YouTube content partners now have the ability to promote and monetize their content in a new and exciting way and create a deeper distribution channel for their content online,” said Chad Hurley, co-founder and CEO of YouTube. “ YouTube的内容合作伙伴现在有能力，以促进和它们的内容赚钱的一个令人激动的新方式，并建立更深的分销渠道为他们在线内容说， ”赫尔利，共同创始人兼首席执行官的YouTube 。 “Our goal is to improve the overall YouTube experience by connecting consumers with relevant information and entertaining content. “我们的目标是改善整体YouTube的经验，连接消费者提供有关资料和娱乐内容。 The addition of retail links will enhance the viewing experience and allow people to engage more deeply with the content they want to consume.”此外零售环节将加强视觉体验，并让人们更深入地参与的内容，他们要消费。 “
Google is already starting to embed Apple’s iTunes and Amazon.com links on videos from EMI Music, Universal Music Group and Electronic Arts.谷歌已经开始嵌入苹果公司的iTunes和Amazon.com上的链接视频百代音乐，环球音乐集团和电子艺术。
“Amazon.com is always looking for new ways to make discovering and buying products as convenient as possible for our customers, which is why we’re excited to collaborate with YouTube,” said Scott Merlino, Senior Manager, Amazon Associates Program. “ Amazon.com一直在寻找新的途径，使发现和购买方便的产品尽可能为我们的客户，这就是为什么我们很高兴能与YouTube合作，说： ”斯科特Merlino ，高级经理，亚马逊公司计划。 “Now in the context of the YouTube experience visitors will be able to discover and purchase products from Amazon.com that are relevant to the content they are viewing.” “现在的背景下YouTube的经验，游客将能够发现和购买产品的Amazon.com的内容有关，他们正在查看” 。
According to据 Youtube Blog YouTube网志 , “This is just the beginning of building a broad, viable eCommerce platform for users and partners on YouTube. “这是刚刚开始建立一个广泛的，可行的电子商务平台，为用户和合作伙伴在YouTube上。 Our vision is to help partners across all industries — from music, to film, to print, to TV — offer useful and relevant products to a large, yet targeted audience, and generate additional revenue from their content on YouTube beyond the advertising we serve against their videos.我们的目标是帮助合作伙伴各行各业-从音乐，电影，印刷，电视-提供有用的和相关的产品，以大，但目标受众，并产生额外的收入，其内容从Y o uTube上超出了我们所服务的广告对他们的影片。 And those partners who use our content identification and management system can also enable these links on user-generated content, by using Content ID to claim videos and choose to leave them up on the site.”与这些合作伙伴谁使用我们的内容识别和管理系统还可以使这些联系对用户生成内容，用内容编号要求视频和选择离开他们的网站上。 “
“Ultimately advertising is most effective when it makes the most sense for what a user is doing at that moment,” said Aaron Zamost, YouTube spokesperson. “最终广告是最有效的当它最适合哪些用户正在做在那一刻，说： ”阿龙Zamost ， YouTube的发言人。 “The ultimate goal for youtube advertising is to create the right ad for the right content.” “最终目标为YouTube的广告是建立正确的广告内容的权利。 ”
Right now, the new Click-to-Buy retail links are only available to users in US, and the company claims that this YouTube e-Commerce platform will be expanded internationally in the future.现在，新的点击购买零售环节仅向用户提供在美国，该公司声称，这YouTube的电子商务平台，将进一步扩大在国际上的未来。
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