AT&T Subsidies Apple with $325 per Each 3G iPhone Sold AT ＆ T的補貼與蘋果325美元每賣出的3G iPhone

After the recent announcement from Steve about the next generation 3G iPhone selling price of only half of what being sold when he first launched the EDGE version iPhone since last year, most of us wonder how Apple Inc. can make a good margin out of them.經過最近宣布從史蒂夫下一代的3G iPhone售價只有一半是被出售時，他第一次推出了iPhone的EDGE版本自去年以來，我們大多數人不知道蘋果公司可以作出一個很好的利潤率了它們。 Although the雖然 Apple’s 3G iPhone Hardware BOM cost蘋果的3G iPhone硬件BOM成本 has been significantly reduced due to re-engineering and strong bargain power, but there is another huge factor that contributes to its profit margins – huge subsidy from AT&T.已大大減少因重新設計和強大的討價還價力量，但有另外一個巨大的因素，有助於其利潤-巨額補貼， A T＆ T的 According to Oppenheimer analyst, Yair Reiner, AT&T plans to subsidy Apple Inc. with $325 for each 3G iPhone that they push to market.據Oppenheimer的分析師，亞伊爾賴， AT ＆ T計劃資助蘋果公司與325美元為每個的3G iPhone ，他們向市場推進。 Obviously, this is lots more higher than typical smartphones manufacturers that used to enjoy only up to $200 subsidy from US service providers.顯然，這是更多的高於典型的智能手機製造商，用於只享有高達200美元的補貼從美國服務提供商。

Again this can be tied back to Apple Inc unique marketing strategy as well as its strong bargain power.再次可以並列回到蘋果公司獨特的營銷策略以及其強大的討價還價力量。 By lowering down the retail price to a level even lower than most of the middle end smart phone in the market, it stands a great advantages in wiping off majority of market shares with price slashing.通過降低了零售價格的水平甚至低於大多數中等高端智能手機在市場上，它巨大的優勢去除大部分市場份額的價格下調。 On the other hand, it managed to negotiate with AT&T for higher subsidy so that at the end it could still earn more especially when the sales volume increase.另一方面，它成功地進行談判， AT ＆ T公司更高的補貼，以便結束時它仍然可以掙更多的尤其是當銷量增加。 On top of basic subsidy, AT&T will pay Apple Inc. additional $100 for new contract signup in Apple stores, that makes up a total of $425 net profit per unit of iPhone sold.最重要的基本補貼， AT ＆ T將蘋果公司支付額外的100美元的新合同申請在蘋果商店，使共425美元淨利每單位的iPhone出售。

Reiner forecasted the new iPhone volume could ramp up to 15.2 million units in 2008 and 33.2 million units in subsequent year.賴預測，新的iPhone數量可提高到15.2萬台，在2008年和33.2萬台，在隨後的一年。

IMPORTANT : This is a machine translated page which is provided "as is" without warranty. 重要說明：這是一台機器翻譯網頁這是“原樣”提供，無保修。 Machine translation may be difficult to understand.機器翻譯可能很難理解。 Please refer to請參閱 original English article英文原文的文章 whenever possible.只要有可能。

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