Apple’s 3G iPhone Hardware BOM Cost of Around $100 is Much Cheaper Than First Generation EDGE Version蘋果的3 G iphone硬件BOM成本約為100元,便宜得多,比第一代的優勢版本
Can you believe that the new version of 3G iPhone costs less as compared to its predecessor EDGE based iPhone?你能相信新版本的第三代流動服務iphone成本更低相比,它的前身優勢,基於iphone ? This is possible based on speculation from famous Analyst, Potelligent that stated the new generation iPhone costs less than $100, which is only half of what has been taken to manufacture the first generation iPhone at $220 last year.這是可能的基礎上的投機活動,由著名的分析師,採用Potelligent陳述新一代iphone成本不到100美元,這是只有一半的是什麼已採取製造的第一代iphone在220元的去年。

You may wonder how can Apple Inc reduce the cost significantly regardless of some features enhancements such as GPS (Global Positioning System) and HSDPA (High Speed Downlink Package Access) modules being added into it.您可能不知道如何才能蘋果公司降低成本,顯著,無論某些功能的增強,如GPS (全球定位系統)和HSDPA (高速下行包接入)模塊被加入到它。 Thanks to its reengineering and strong negotiation power after the first successful launch of its first generation iPhone selling like a hot cake!由於其重組和強有力的談判權之後,首次成功推出其第一代iphone賣的一個熱點蛋糕! Although not much information has been disclosed, but it is believed the MLC NAND flash pricing was slashed more than 50 percent, with current selling price of only $20 as compared to $50 last year.雖然沒有太大的資料已透露,但相信剛果解放運動NAND快閃記憶體的價格削減50 %以上,與目前的售價只有20元相比, 50元,去年同期。 Besides, Apple may have able to further reduce additional $25 from the initial BOM (Bill of Material) based on what has been implemented in Apple’s iPod Touch.此外,蘋果電腦可能有能夠進一步減少額外的25元,從最初的BOM (條例草案的物質)的基礎上已實施了在蘋果的iPod觸摸。
By simplifying the comparison process and adding in the new modules’ cost such as the HSDPA and GPS receiver, it only top up additional $15 and $5 respectively with further significant reduction in total BOM.簡化比較過程中和加入,在新的模塊的成本如HSDPA和GPS接收機,它只是頂端增設15元及五元,分別與進一步顯著減少總的BOM 。 Once you get down into low level BOM cost, you will understand why Apple can put its 3G iPhone at such a low retail price.一旦您獲得下跌到較低的水平BOM成本,你會明白為什麼蘋果可以把其3G iphone在這麼低的零售價。 This is not even inclusive those subsidy from service provider such as AT&T that may increase additional net profits up to next high level of around $400 depending on the subscription plan.這不是包容,甚至那些資助,從服務供應商如AT & T可能增加額外的純利潤直至下一次高水平的約400元,信賴於訂戶計劃。 One thing to take note here, the cost merely covers the hardware BOM cost without considering all those IP (Intellectual Property), development and software cost.一件事,要注意在這裡,成本只是涵蓋硬件BOM成本,而不考慮所有的IP (知識產權) ,開發和軟件成本。 So, it may be wise to consider all for more accurate estimation.因此,明智的做法也許是考慮所有為更準確的估計。 Hopefully there is another round of希望有另一輪 iPhone Tear Down Analysis iphone拆掉分析 to be conducted by iSupplie as similar to first generation iPhone so that we can make better comparison later.即將進行的isupplie作為類似第一代iphone ,使我們可以更好地比較後。
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June 22nd, 2008 00:18 2008年6月22日00:18
[...] since last year, most of us wonder how Apple Inc. can make a good margin out of them. [ … … ]去年以來,我們大多數人不知道如何蘋果公司可以作出一個很好的保證金出他們。 Although the Hardware Cost has been significantly reduced due to re-engineering and strong bargain power, but there is another [...]雖然硬件成本已大大減少因重新設計和強大的討價還價的權力,但有另一種[ … … ]