Apple’s 3G iPhone Hardware BOM Cost of Around $100 is Much Cheaper Than First Generation EDGE Version苹果的3G iPhone硬件BOM的成本约为100是便宜得多第一代的EDGE版本
Can you believe that the new version of 3G iPhone costs less as compared to its predecessor EDGE based iPhone?你能相信，新版本的3G iPhone成本较低相比，其前身为基础的EDGE iPhone不用呢？ This is possible based on speculation from famous Analyst, Potelligent that stated the new generation iPhone costs less than $100, which is only half of what has been taken to manufacture the first generation iPhone at $220 last year.这是可能的基础上著名的投机分析师指出Potelligent这新的一代iPhone成本低于100美元，这是只有一半已经采取制造的第一代iPhone在220美元去年。
You may wonder how can Apple Inc reduce the cost significantly regardless of some features enhancements such as GPS (Global Positioning System) and HSDPA (High Speed Downlink Package Access) modules being added into it.你可能不知道如何才能苹果公司降低成本大大不论某些功能的增强，如GPS （全球定位系统）和HSDPA （高速下行分组接入）模块被添加到它。 Thanks to its reengineering and strong negotiation power after the first successful launch of its first generation iPhone selling like a hot cake!由于其重组和强有力的谈判权后，第一次成功发射了第一代iPhone销售热像蛋糕！ Although not much information has been disclosed, but it is believed the MLC NAND flash pricing was slashed more than 50 percent, with current selling price of only $20 as compared to $50 last year.虽然没有多少信息透露，但它认为， MLC NAND闪存价格被削减百分之五十以上，目前销售价格只有20美元相比， 50美元的去年。 Besides, Apple may have able to further reduce additional $25 from the initial BOM (Bill of Material) based on what has been implemented in Apple’s iPod Touch.此外，苹果可能已经能够进一步减少额外的25美元从最初的BOM （物料清单）的基础上已经实施的苹果公司的iPod触摸。
By simplifying the comparison process and adding in the new modules’ cost such as the HSDPA and GPS receiver, it only top up additional $15 and $5 respectively with further significant reduction in total BOM.通过简化程序和比较，增加新的模块的费用，如HSDPA和GPS接收机，它只是顶端增设15美元和5美元，分别进一步显着降低总成本。 Once you get down into low level BOM cost, you will understand why Apple can put its 3G iPhone at such a low retail price.一旦你进入水平低BOM成本，你会明白为什么苹果可以把它的3G iPhone在如此低的零售价。 This is not even inclusive those subsidy from service provider such as AT&T that may increase additional net profits up to next high level of around $400 depending on the subscription plan.这是包容甚至没有这些补贴，服务提供商，如AT ＆ T公司有可能增加额外的纯利润最多的下一次高级别的400美元左右取决于订购计划。 One thing to take note here, the cost merely covers the hardware BOM cost without considering all those IP (Intellectual Property), development and software cost.有一件事采取在这里指出，成本仅仅涵盖了硬件BOM成本，不考虑所有这些IP （知识产权） ，开发和软件成本。 So, it may be wise to consider all for more accurate estimation.因此，它可能是明智的，考虑到所有为更准确地估计。 Hopefully there is another round of希望有另一轮 iPhone Tear Down Analysis iPhone拆掉分析 to be conducted by iSupplie as similar to first generation iPhone so that we can make better comparison later.要进行iSupplie类似于第一代iPhone ，以使我们能够更好地比较后。
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June 22nd, 2008 00:18 2008年六月22日00:18
[...] since last year, most of us wonder how Apple Inc. can make a good margin out of them. [...]去年以来，我们大多数人不知道苹果公司可以作出一个很好的利润率了它们。 Although the Hardware Cost has been significantly reduced due to re-engineering and strong bargain power, but there is another [...]虽然硬件成本已大大减少因重新设计和强大的讨价还价力量，但还有另一个[...]