Yahoo!的Yahoo ！ Announces Advertising Partnership With Google發布的廣告合作夥伴谷歌

The leading global Internet brand and one of the most trafficked Internet destinations worldwide, Yahoo!全球領先的互聯網品牌之一，訪問量最大的互聯網世界各地，雅虎 has announced an advertising partnership with Google, which enables Yahoo!已宣布的廣告合作夥伴谷歌使雅虎 to run ads supplied by Google AdSense for Search and AdSense for Content services next to Yahoo!’s internally generated paid search and algorithmic search results.投放提供谷歌的AdSense搜索和AdSense服務的內容旁邊雅虎內部產生的付費搜索和算法的搜索結果。

Furthermore, Yahoo!此外，雅虎 and Google will enable interoperability between their respective instant messaging services, aiming to bring easier and broader communication to the users.和谷歌將使之間的互操作性各自的即時信息服務，旨在使更容易和更廣泛的通信用戶。

“We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry,” said Jerry Yang, CEO and co-founder of Yahoo!. “我們認為，融合搜索和顯示是下一個重大發展，演變的迅速變化的在線廣告業， ”傑里楊說，公司首席執行官和創始人之一的Yahoo ！ 。 “Our strategies are specifically designed to capitalize on this convergence — and this agreement helps us move them forward in a significant way. “我們的策略是專為利用這一融合-與這項協議有助於我們移動著的一個重要途徑。 It also represents an important next step in our open strategy, building on the progress we have already made in advancing a more open marketplace.”這也是下一個重要步驟在我們的開放戰略，建設所取得的進展，我們已經取得了在推動一個更開放的市場。 “

According to the press release, “Yahoo!根據新聞稿， “雅虎 believes that this agreement will enable the Company to better monetize Yahoo!’s search inventory in the United States and Canada.認為這一協議將使該公司更好地賺錢雅虎搜索庫存在美國和加拿大。 At current monetization rates, this is an approximately $800 million annual revenue opportunity.在當前收益率，這是一個約8億美元年收入的機會。 In the first 12 months following implementation, Yahoo!在頭12個月實施後，雅虎 expects the agreement to generate an estimated $250 million to $450 million in incremental operating cash flow.”預計該協議產生的估計為2.5億至4.5億美元的增量經營性現金流。 “

“This agreement provides a source of funds to both deliver financial value to stockholders from search monetization and to invest in our broader strategy to transform display advertising and advance our starting point objectives with users,” said Yahoo! “這項協議提供了資金來源的同時提供財政向股東價值從搜索貨幣並投資於我們的更廣泛的戰略轉變顯示廣告和推動我們的出發點與目標用戶說， ”雅虎 President Sue Decker.雙層總統起訴。 “It enhances competition by promoting our ability to compete in the marketplace where we are especially well positioned: in the convergence of search and display.” “這增強了競爭，促進我國的競爭能力在市場上，我們特別好：在融合搜索和顯示。 ”

“This commercial agreement provides Yahoo! “這種商業協議規定的Yahoo ！ with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology to help them succeed in their own businesses,” said Eric Schmidt, Chairman and CEO of Google.有機會提供更相關的廣告給使用者，並提供廣告客戶和發布者提供更好的廣告技術，幫助他們成功地在自己的企業，埃里克施密特說： “主席及行政總裁谷歌。 “This agreement will preserve the competitive and dynamic online advertising space.” “這項協議將保持競爭性和活力的在線廣告空間。 ”

IMPORTANT : This is a machine translated page which is provided "as is" without warranty. 重要說明：這是一台機器翻譯網頁這是“原樣”提供，無保修。 Machine translation may be difficult to understand.機器翻譯可能很難理解。 Please refer to請參閱 original English article英文原文的文章 whenever possible.只要有可能。

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