Yahoo!雅虎！ Announces Advertising Partnership With Google广告伙伴关系，宣布与Google

The leading global Internet brand and one of the most trafficked Internet destinations worldwide, Yahoo!全球领先的互联网品牌之一，最贩卖目的地的全球互联网，雅虎！ has announced an advertising partnership with Google, which enables Yahoo!已宣布的广告伙伴关系，与Google ，从而使雅虎！ to run ads supplied by Google AdSense for Search and AdSense for Content services next to Yahoo!’s internally generated paid search and algorithmic search results.投放广告提供的Google AdSense for search的和针对内容的AdSense服务，未来雅虎奇摩内部产生的付费搜索和算法的搜索结果。

Furthermore, Yahoo!此外，雅虎！ and Google will enable interoperability between their respective instant messaging services, aiming to bring easier and broader communication to the users.和Google将使之间的互操作性各自的即时通讯服务，旨在使更容易和更广泛的沟通，给使用者。

“We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry,” said Jerry Yang, CEO and co-founder of Yahoo!. “我们相信的收敛性搜索和显示将是未来的重大发展，演变迅速变化的在线广告业，说： ”杰里杨，首席执行官和共同创始人雅虎。 “Our strategies are specifically designed to capitalize on this convergence — and this agreement helps us move them forward in a significant way. “我们的策略是专门设计利用这一汇流-和本协定可以帮助我们提出他们向前迈进的重要途径。 It also represents an important next step in our open strategy, building on the progress we have already made in advancing a more open marketplace.”它也代表了一个重要的下一步，我们的开放战略，建设上取得的进展，我们已取得在推动一个更开放的市场“ 。

According to the press release, “Yahoo!据该新闻稿， “雅虎！ believes that this agreement will enable the Company to better monetize Yahoo!’s search inventory in the United States and Canada.认为，这一协议将使该公司为了更好地赚钱，雅虎的搜索清单，在美国和加拿大。 At current monetization rates, this is an approximately $800 million annual revenue opportunity.在目前的货币利率，这是一个约8亿美元，每年的收入机会。 In the first 12 months following implementation, Yahoo!在首12个月以下的执行情况，雅虎！ expects the agreement to generate an estimated $250 million to $450 million in incremental operating cash flow.”预计，该协议产生，估计2.5亿美元至4.5亿美元的增量营运现金流量“ 。

“This agreement provides a source of funds to both deliver financial value to stockholders from search monetization and to invest in our broader strategy to transform display advertising and advance our starting point objectives with users,” said Yahoo! “这项协议提供了资金来源，以两者都能够提供财务价值，以股东从搜索的货币化，并投资于我们的更广泛的战略转变显示广告和推动我们的出发点与目标用户，说： ”雅虎！ President Sue Decker.总统控告德克尔。 “It enhances competition by promoting our ability to compete in the marketplace where we are especially well positioned: in the convergence of search and display.” “它增强了竞争，促进我们的竞争能力在市场上我们所处的有利位置，尤其是：在衔接的搜索和显示” 。

“This commercial agreement provides Yahoo! “这商业协议提供的Yahoo ！ with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology to help them succeed in their own businesses,” said Eric Schmidt, Chairman and CEO of Google.有机会与提供更多的相关广告，向用户提供广告客户和出版者与更好的广告技术，以帮助他们取得成功，在自己的企业，说： “埃里克施密特，公司董事长兼首席执行官的Google 。 “This agreement will preserve the competitive and dynamic online advertising space.” “这项协议将维护竞争性和活力的在线广告空间” 。

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