A Glance At Google Merchant Search ±¸±Û °¡¸ÍÁ¡¿¡¼ ´«¿¡ °Ë»ö
Google has quietly unveiled its next level of search engine program called Google Merchant Search. GoogleÀº Á¶¿ëÈ÷ °¡¸ÍÁ¡ °Ë»öÀ̶ó´Â ±¸±Û °Ë»ö ¿£Áø ÇÁ·Î±×·¥ÀÇ ´ÙÀ½ ´Ü°è·Î ¹ßÇ¥Çß´Ù. Generally, Google Merchant Search is a search platform which offers users a new and different way to find products or services from the providers. ÀϹÝÀûÀ¸·Î, ±¸±Û °Ë»öÀº »ç¿ëÀÚ°¡ °ø±ÞÀÚ¿¡¼ ÆÇ¸ÅÀÚÀÇ Á¦Ç°À̳ª ¼ºñ½º¸¦ ã±â À§ÇØ ´Ù¾çÇÑ ¹æ¹ýÀ» Á¦°øÇÏ´Â »õ·Î¿î °Ë»ö Ç÷§ÆûÀÌ´Ù. Based on the search result typed in by the user, Google Merchant Search will display a list of product/service providers that meet the user¡¯s search requirement. °Ë»ö °á°ú¿¡¼ »ç¿ëÀÚ, ±¸±Û ÆÇ¸ÅÀÚ Á¦Ç°ÀÇ ¸ñ·ÏÀÌ Ç¥½ÃµË´Ï´Ù °Ë»ö / ¼ºñ½º Á¦°ø ¾÷ü¿¡ ÀÇÇØ »ç¿ëÀÚÀÇ °Ë»ö ¿ä±¸ »çÇ×À» ¸¸Á· ÀԷµȸ¦ ±âÁØÀ¸·ÎÇÕ´Ï´Ù. The user can have a quick glance at these providers and sort/filter them in accordance to the criteria specified. »ç¿ëÀÚ°¡ ÀÌ·¯ÇÑ °ø±ÞÀÚ¿Í Á¾·ù¿¡ Àá±ñ ½Ã¼±À» °¡Áú ¼ö / ÇÊÅÍ ±×µé¿¡ µû¶ó ±âÁØÀ» ÁöÁ¤ÇÕ´Ï´Ù. From the filtered result, the user can choose to contact any of the providers in the list directly for a more detailed quote. ÇÊÅ͸µµÈ °á°ú¿¡ À̸£±â±îÁö »ç¿ëÀÚ°¡ Á÷Á¢ »ó¼¼ÇÑ °ßÀû¿¡ ´ëÇÑ ¸ðµç ¸ñ·Ï¿¡¼ °ø±ÞÀÚ¿¡°Ô ¹®ÀÇÇϵµ·Ï ¼±ÅÃÇÒ ¼öÀÖ½À´Ï´Ù. Otherwise, the user can leave his/her contact information and Google which function as a middle man between the service provider and the user will forward the user¡¯s request to the selected providers. ±×·¸Áö ¾ÊÀ¸¸é, »ç¿ëÀÚ´Â ¼ºñ½º Á¦°øÀÚ¿Í »ç¿ëÀÚ »çÀÌÀÇ ¼±ÅÃÀº »ç¿ëÀÚÀÇ ¿äûÀ» Á¦°øÇÏ´Â °ÍÀÌ´Ù Áß³âÀÇ ³²Àڷμ ¾ÕÀ¸·Î ±× / ±×³àÀÇ ¿¬¶ôó Á¤º¸¿Í ±¸±ÛÀº ±â´ÉÀ» ³²±æ ¼öÀÖ½À´Ï´Ù. Once there is a reply from the providers, Google¡¯s representative will connect the user to these providers. ÀÏ´Ü ±¸±ÛÀÇ °ü°èÀÚ´Â ÀÌ·¯ÇÑ °ø±ÞÀÚ·Î »ç¿ëÀÚ¸¦ ¿¬°áÇÒ °ÍÀÌ´Ù Á¦°øÀڷκÎÅÍ È¸½ÅÀÔ´Ï´Ù. In this exchange, Google keeps the user¡¯s contact information and will not disclose it to the providers. ÀÌ ±³È¯ ÀÖÀ½, Google°ú »ç¿ëÀÚÀÇ ¿¬¶ôó Á¤º¸¸¦ °è¼Ó Á¦°ø ¾÷ü¿¡°Ô °ø°³ÇÏÁö ¾Ê½À´Ï´Ù.
Google Merchant Search is a beta program which is currently only available in UK. °¡¸ÍÁ¡ °Ë»ö ±¸±ÛÀº ÇöÀç ¿µ±¹¿¡¼ »ç¿ëÇÒ ¼öÀÖ´Â À¯ÀÏÇÑ º£Å¸ ÇÁ·Î±×·¥ÀÔ´Ï´Ù. In this current testing state, this new program can only conduct searches for secured loans from financial service providers in UK. ÇöÀç Å×½ºÆ® »óÅ¿¡¼´ÂÀÌ »õ·Î¿î ÇÁ·Î±×·¥Àº ¿µ±¹ÀÇ ±ÝÀ¶ ¼ºñ½º Á¦°ø ¾÷ü·ÎºÎÅÍ È®º¸ÇÑ ´ëÃâ¿¡ ´ëÇÑ °Ë»öÀ» ¼öÇàÇÒ ¼öÀÖ½À´Ï´Ù. Users can see the demo shown in the photos below. ¾Æ·¡ »çÁø¿¡ Ç¥½ÃµÈ »ç¿ëÀÚ µ¥¸ð¸¦ º¼ ¼öÀÖ½À´Ï´Ù.

Users use the Google search engine to search for a Secured Loan. »ç¿ëÀÚ°¡ º¸¾È ´ëÃâÀ» °Ë»öÇÒ ¼öÀÖ´Â ±¸±Û °Ë»ö ¿£ÁøÀ» »ç¿ëÇÕ´Ï´Ù. Users can use the Google Merchant Search to compare loan lenders to get the best rate. »ç¿ëÀÚ°¡ ÃÖÀûÀÇ ¼Óµµ¸¦ ¾ò±â À§ÇØ ±¸±Û ÆÇ¸ÅÀÚ ´ëÃâ ÀºÇàÀ» ºñ±³ °Ë»öÀ» »ç¿ëÇÒ ¼öÀÖ½À´Ï´Ù.

A list of loan lenders with relevant information will be shown once users proceed with the search via Google Merchant Search. ÀÏ´Ü »ç¿ëÀÚ°¡ Google ÆÇ¸ÅÀÚ °Ë»öÀ» ÅëÇØ °Ë»öÀ» ÁøÇà °ü·Ã Á¤º¸¿Í ´ëÃâ ÀºÇàÀÇ ¸ñ·ÏÀÌ Ç¥½ÃµË´Ï´Ù.
The emergence of Google Merchant Search has enhanced users¡¯ product/service searching experience. ±¸±Û °¡¸ÍÁ¡ °Ë»öÀÇ µîÀåÀ¸·Î »ç¿ëÀÚÀÇ Çâ»óµÈ Á¦Ç° / ¼ºñ½º °æÇèÀ» °Ë»öÇÕ´Ï´Ù. With the search result, users can easily compare the pricing and service. °Ë»ö °á°ú¿Í ÇÔ²², »ç¿ëÀÚµéÀ̺¸´Ù ½±°Ô °¡°Ý°ú ¼ºñ½º¸¦ ºñ±³ÇÒ ¼öÀÖ½À´Ï´Ù. However, Google is also in a dilemma after introducing this new service. ±×·¯³ª ±¸±ÛÀÌ »õ·Î¿î ¼ºñ½º µµÀÔ ÈÄÀÇ µô·¹¸¶µµÀÖ´Ù. With Google Merchant Search, the existing search mechanism might be in jeopardy. ±¸±Û °¡¸ÍÁ¡ °Ë»ö°ú ÇÔ²² ±âÁ¸ÀÇ °Ë»ö ¸ÞÄ¿´ÏÁòÀÌ À§ÇèÇÒ ¼öµµÀÖ½À´Ï´Ù. Google¡¯s highly profitable Search Engine Marketers which bring in traffic and benefit the tripartite network of advertisers, publishers and Google itself is threatened. ÀÌ´Â ¼öÀͼº ³ôÀº Æ®·¡ÇÈÀ» µ¥·Á GoogleÀÇ °Ë»ö ¿£Áø ¸¶ÄÉÆÃ°ú ±¤°íÁÖ, °Ô½ÃÀÚ ¹× Google ÀÚüÀÇ ³ë»çÁ¤ ³×Æ®¿öÅ©ÀÇ ÇýÅÃÀ» À§ÇùÀÌ´Ù. When users click on sponsored listings, Google makes money; likewise, the advertisers profit when there is high traffic while website publishers profit when their sites attract traffic. ½ºÆù¼ ¸ñ·Ï¿¡ »ç¿ëÀÚ°¡ Ŭ¸¯ÇßÀ» ¶§ ±¸±ÛÀº µ·À» ¸¸µé¾î; ¸¶Âù°¡Áö·Î, ±¤°íÁÖÀÇ ÀÌÀÍÀÌÀÖÀ» ¶§ ³ôÀº Æ®·¡ÇÈÀ»ÇÏ¸é¼ ÀÌÀÍÀ» ¶§ À¥»çÀÌÆ® °Ô½ÃÀÚµéÀÌ »çÀÌÆ®¿¡ Æ®·¡ÇÈÀ» À¯µµÇß´Ù. Google¡¯s organic search results bring many visitors to the sites. GoogleÀÇ À¯±âÀû °Ë»ö °á°ú´Â »çÀÌÆ®¿¡ ¸¹Àº ¹æ¹®°´µéÀÌ ¸ô·Á µì´Ï´Ù. At the same time, many visitors are channeled to certain network sites via AdWords. µ¿½Ã¿¡, ¸¹Àº ¹æ¹®ÀÚµéÀÌ ¾Öµå ¿öÁ ÅëÇØ ƯÁ¤ ³×Æ®¿öÅ© »çÀÌÆ®¸¦ Ç¥ÃâÇϰíÀÖ´Ù. Thus, businesses benefit from Google but the mechanism also puts the relevant business models at risk for they depend solely on Google. µû¶ó¼, ±¸±ÛÀÇ ±â¾÷¿¡ ´ëÇÑ ÇýÅÃÀ»ÇÏÁö¸¸, ±×µéÀº ÀüÀûÀ¸·Î ±¸±Û¿¡ ÀÇÁ¸ÇÏ´Â ¸ÞÄ¿´ÏÁòµµ À§Çè¿¡ °ü·Ã ºñÁî´Ï½º ¸ðµ¨À» ³ù¾î¿ä. When the centre breaks, things fall apart. Áß¾Ó ³ª´©±â ¶§, »ç¹° ´ÙÅõÁö.
IMPORTANT : This is a machine translated page which is provided "as is" without warranty. Áß¿ä :ÀÌ ±â°è´Â "º¸Áõµµ¾øÀÌÀÖ´Â ±×´ë·Î"Á¦°øµË´Ï´Ù ÆäÀÌÁö¸¦ ¹ø¿ªÇß´Ù. Machine translation may be difficult to understand. ±â°è ¹ø¿ªÀ» ÀÌÇØÇϱ⠾î·Á¿ï ¼öÀÖ½À´Ï´Ù. Please refer to À» ÂüÁ¶ÇϽñ⠹ٶø´Ï´Ù original English article ¿ø·¡ ¿µ¾î ¹®¼ whenever possible. ¾ðÁ¦µç °¡´ÉÇÕ´Ï´Ù.
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