How to Disable Behavioral Targeting for Chitika Ads ÇØÁ¦ÇÏ´Â ¹æ¹ý Çൿ Ÿ°ÙÆÃ ±¤°í¿¡ ´ëÇÑ Chitika
Chitika has implemented behavioral targeting technology on its ads unit that intends to boost and improve CTR and eCPM, both yardstick that important to increase ads revenue. Chitika°¡ °È ¹× Ŭ¸¯·ü ¹× À¯È¿ CPM, µÑ ´Ù ±¤°í ¼öÀÍÀ» Áõ´ëÇÏ´Â °ÍÀÌ Áß¿ä ôµµ¸¦ °³¼±Çϰڴٴ ÀÚ»çÀÇ ±¤°í ´ÜÀ§¿¡ ÇൿÀ» Ÿ°ÙÆÃ ±â¼úÀ» ±¸ÇöÇß´Ù. However, probably not all publishers can have the same positive effect. ±×·¯³ª, ¸ðµç °Ô½ÃÀÚ °°Àº ±àÁ¤ÀûÀÎ È¿°ú¸¦ °¡Áú ¼ö ¾Æ¸¶ ¾Æ´Ò°Å¾ß. Behaviorally ads targeting depends on a large part on search keywords or terms that visitors used in search engine to reach the web page, where it¡¯s ¡®contextually¡¯ targeted by on the search terms used. Behaviorally °Ë»ö Ű¿öµå ±¤°í¸¦ Ÿ°ÙÆÃ ¶Ç´Â ¹æ¹®ÀÚ°¡ °Ë»ö ¿£Áø¿¡ ¾îµð 'ÀÇ À¥ ÆäÀÌÁö¿¡ µµ´ÞÇÏ´Â µ¥ »ç¿ëµÈ ¿ë¾î¿¡ »ó´ç ºÎºÐ ÀÇÁ¸ ÄÜÅÙÃ÷'´ë»óÀ¸·Î °Ë»ö ¿ë¾î¸¦ »ç¿ëÇß´Ù.
There are many reason publisher or webmaster may not want to opt in and use the behaviorally targeted Chitika ads, which has been ÀÌ¹Ì ¸¹Àº ÀÌÀ¯¸¦ Á¦¿ÜÇÏ°í ¾î¶² ¹ßÇàÀÎ ¶Ç´Â À¥¸¶ ½ºÅÍ¿¡¿Ô´Ù behaviorally Ÿ°Ù Chitika ±¤°í¸¦ »ç¿ëÇÒ ¼öÀÖ½À´Ï´Ù ½ÍÁö ¾Ê´Ù implemented ±¸Çö on all Chitika ad units, including eMiniMalls, MPU (Multiple Products Unit), RPU (Related Products Unit), eMiniMalls¸¦ Æ÷ÇÔÇÑ ¸ðµç ±¤°í ´ÜÀ§ Chitika, MPU (º¹¼ö Á¦Ç° ´ÜÀ§), RPU (°ü·Ã Á¦Ç° ´ÜÀ§), Chitika | Premium Chitika | ÇÁ¸®¹Ì¾ö and etc. One of the major reason is no improvement or increase to revenue earned. µî ÁÖ¿ä ÀÌÀ¯ Áß Çϳª´Â ÀüÇô °³¼±À̳ª ¼öÀÍÀ» Áõ°¡Çß´Ù. And if a blog or site does not receive much search engines originated traffic and much visited by regular readers only, behavioral targeting appears much less attractive too. ±×¸®°í ¸¹Àº °æ¿ì ºí·Î±× ¶Ç´Â »çÀÌÆ® °Ë»ö ¿£ÁøÀ»¹ÞÁö ¾Ê½À´Ï´Ù ¹× Æ®·¡ÇÈ À¯·¡ ¸¹Àº ÀÏ¹Ý µ¶ÀÚ¸¸À» ´ë»óÀ¸·Î Çൿ ´ú ½ÉÇÏ ³Ê¹« ¸Å·ÂÀûÀÎ ¹æ¹®ÀÌ ³ªÅ¸³³´Ï´Ù. And, possibly, some may consent that behaviorally targeted ads may not be allowed to appear on the same page together ads code from other advertising network. ±×¸®°í, ¾Æ¸¶µµ ÀϺΠbehaviorally ÇÔ²² Ÿ°Ù ±¤°í°¡ µ¿ÀÏÇÑ ÆäÀÌÁö¿¡ ´Ù¸¥ ±¤°í ³×Æ®¿öÅ©¿¡¼ ±¤°í Äڵ带 °ÔÀçÇÏ½Ç ¼ö¾ø½À´Ï´Ù µ¿ÀÇ ¼öÀÖ½À´Ï´Ù.
For user who wish to disable or opt-out of the behavioral targeting on Chitika ad unit, it¡¯s possible by simply add the following line of code to the Chitika ad code: »ç¿ëÀÚ¿¡°Ô´Â ÇൿÀ» ÇØÁ¦Çϰųª ¼±ÅÃÀ» Ãë¼ÒÇϰíÀÚ - Chitika ±¤°í ´ÜÀ§¿¡ Ÿ°ÙÆÃ, ±×°ÍÀÌ °¡´ÉÇϱ⸸ÇÏ¸é ¹ÛÀÇ Chitika ±¤°í Äڵ带 ´ÙÀ½ ÄÚµå ÁÙÀ» Ãß°¡ÇÕ´Ï´Ù :
ch_behavioral_window = 1; ch_behavioral_window = 1;
The line can appear anywhere in the existing ad code to turn off behaviorally targeting of the Chitika ad units, which will then serve ads based on existing mechanisms, keywords supplied via the ad code. ¶óÀÎ ¾îµð¼³ª ±âÁ¸ÀÇ ±¤°í Äڵ忡 behaviorally the Chitika ±¤°í ´ÜÀ§ÀÇ ´ÙÀ½ ¼ºêÇѴ٠Ÿ°ÙÆÃ ±¤°í´Â ±âÁ¸ÀÇ ¸ÞÄ¿´ÏÁò¿¡ ±â¹ÝÀ» ÇØÁ¦, Ű¿öµå ±¤°í Äڵ带 ÅëÇØ Á¦°øµÈ ³ªÅ¸³¯ ¼öÀÖ½À´Ï´Ù.
IMPORTANT : This is a machine translated page which is provided "as is" without warranty. Áß¿ä :ÀÌ ±â°è´Â "º¸Áõµµ¾øÀÌÀÖ´Â ±×´ë·Î"Á¦°øµË´Ï´Ù ÆäÀÌÁö¸¦ ¹ø¿ªÇß´Ù. Machine translation may be difficult to understand. ±â°è ¹ø¿ªÀ» ÀÌÇØÇϱ⠾î·Á¿ï ¼öÀÖ½À´Ï´Ù. Please refer to À» ÂüÁ¶ÇϽñ⠹ٶø´Ï´Ù original English article ¿ø·¡ ¿µ¾î ¹®¼ whenever possible. ¾ðÁ¦µç °¡´ÉÇÕ´Ï´Ù.
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