BBC Announces Upgraded Version Of bbc.co.uk Optimizing For Mobile Devices BBC meddeler, opgraderet version af bbc.co.uk optimering til mobile enheder
The world’s largest broadcasting corporation, BBC has recently announced a new upgraded version of bbc.co.uk optimizing for mobile devices, aiming to offer a consistent and intuitive user experience with easier navigation. Verdens største Broadcasting Corporation, BBC har for nylig annonceret en ny opgraderet version af bbc.co.uk optimering til mobile enheder, der har til formål at tilbyde en ensartet og intuitiv bruger erfaring med lettere navigation. 
“The refresh of our mobile browser service comes at a critical moment in the development of mobile in the UK. "Refresh af vores mobile browser-tjeneste kommer på et kritisk tidspunkt i udviklingen af mobil i UK. It is the first step to transforming bbc.co.uk on mobile into a much richer and more engaging experience,” said Matthew Postgate, BBC Controller of Mobile. Det er det første skridt for at omdanne bbc.co.uk på mobile i en langt rigere og mere spændende oplevelse, "siger Matthew Postgate, BBC Controller af Mobil. “In the coming months, our mobile proposition will develop significantly, and include coverage of the summer’s biggest sport events including Euro 2008, the Beijing Olympics and Wimbledon.” "I de kommende måneder, vores mobile forslag vil udvikle sig betydeligt, og omfatter dækning af sommerens største sportsbegivenheder herunder Euro 2008, de Olympiske Lege i Beijing og Wimbledon."
According to the corporation, “The launch of the refreshed mobile service will be supported by a four-week marketing campaign which will target football fans across the country with a number of TV, outdoor and ambient initiatives.” Ifølge Corporation, "Lanceringen af den opdateres mobile tjeneste vil blive støttet af en fire-ugers marketing kampagne, som vil målrette fodboldfans over hele landet med en række TV, udendørs og omgivende initiativer."
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