Relevantis Launches Map Advertising Relevantis發射地圖廣告
The company which develops and licenses advertising technologies that enable truly relevant advertising, Relevantis has recently announced the launch of its new Map Advertising, which the company claims as the first advertising platform supporting paid icons for interactive maps and navigation systems.該公司開發和授權的廣告技術，使真正相關的廣告， Relevantis最近宣布推出其新的地圖廣告，該公司債權作為第一個廣告平台，支持支付圖標交互式地圖和導航系統。 As what you see in the photo, the innovative Map Advertising platform essentially places branded icons such as 7-Eleven, Starbucks, Shell and Pizza Hut on the map, allowing consumers to interact with advertisers at the touch of a button.正如您所看到的照片，地圖的創新平台，廣告基本上是地方的品牌標誌，如7-11 ，星巴克，殼牌公司和必勝客在地圖上，使消費者與廣告客戶互動的一個按鍵。
According to the company, “For example, customers can instantly receive a coupon from the advertiser, call the advertiser or get directions.據該公司稱， “例如，客戶可以即時獲得優惠券的廣告客戶，廣告客戶的要求或得到指示。 Advertisers are charged based on the number of impressions their icon receives or the number of actions (such as click-for-coupon) enabled.廣告客戶收取的基礎上的次數得到他們的圖標或一些行動（如按一下換優惠券）啟用。 The platform further allows existing advertisements to be re-purposed for maps.”該平台還可以把現有的廣告進行重新專用地圖。 “
In addition, the Map Advertising platform also supports online map products.此外，該地圖的廣告平台還支持在線地圖產品。
“At Relevantis, our goal is to enable advertising that doesn’t feel like advertising,” said Scott Searle, CEO of Relevantis. “在Relevantis ，我們的目標是使廣告不覺得自己的廣告說， ”斯科特塞爾，首席執行官Relevantis 。 “With map advertising, everybody wins: The map publisher receives revenue from advertising; advertisers are able to reach out to consumers in an engaging and effective manner; and, most importantly, end users have a great experience that doesn’t feel like advertising. “隨著地圖的廣告，每個人都勝：地圖出版社獲得廣告收入;廣告客戶可以接觸到消費者的參與和有效的方式，以及最重要的是，最終用戶有很大的經驗，已經不覺得自己的廣告。 The map icons feel natural – like they belong.地圖圖標感覺自然-就像他們屬於這種情況。 This leads to greater ad revenues and increased customer satisfaction and retention.”這導致更大的廣告收入和提高客戶滿意度和忠誠度。 “
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