Relevantis Launches Map Advertising Relevantis发射地图广告

地图advertising.jpg The company which develops and licenses advertising technologies that enable truly relevant advertising, Relevantis has recently announced the launch of its new Map Advertising, which the company claims as the first advertising platform supporting paid icons for interactive maps and navigation systems.该公司开发和授权的广告技术,使真正相关的广告, Relevantis最近宣布推出其新的地图广告,该公司债权作为第一个广告平台,支持支付图标交互式地图和导航系统。 As what you see in the photo, the innovative Map Advertising platform essentially places branded icons such as 7-Eleven, Starbucks, Shell and Pizza Hut on the map, allowing consumers to interact with advertisers at the touch of a button.正如您所看到的照片,地图的创新平台,广告基本上是地方的品牌标志,如7-11 ,星巴克,壳牌公司和必胜客在地图上,使消费者与广告客户互动的一个按键。

According to the company, “For example, customers can instantly receive a coupon from the advertiser, call the advertiser or get directions.据该公司称, “例如,客户可以即时获得优惠券的广告客户,广告客户的要求或得到指示。 Advertisers are charged based on the number of impressions their icon receives or the number of actions (such as click-for-coupon) enabled.广告客户收取的基础上的次数得到他们的图标或一些行动(如按一下换优惠券)启用。 The platform further allows existing advertisements to be re-purposed for maps.”该平台还可以把现有的广告进行重新专用地图。 “

In addition, the Map Advertising platform also supports online map products.此外,该地图的广告平台还支持在线地图产品。

“At Relevantis, our goal is to enable advertising that doesn’t feel like advertising,” said Scott Searle, CEO of Relevantis. “在Relevantis ,我们的目标是使广告不觉得自己的广告说, ”斯科特塞尔,首席执行官Relevantis 。 “With map advertising, everybody wins: The map publisher receives revenue from advertising; advertisers are able to reach out to consumers in an engaging and effective manner; and, most importantly, end users have a great experience that doesn’t feel like advertising. “随着地图的广告,每个人都胜:地图出版社获得广告收入;广告客户可以接触到消费者的参与和有效的方式,以及最重要的是,最终用户有很大的经验,已经不觉得自己的广告。 The map icons feel natural – like they belong.地图图标感觉自然-就像他们属于这种情况。 This leads to greater ad revenues and increased customer satisfaction and retention.”这导致更大的广告收入和提高客户满意度和忠诚度。 “

IMPORTANT : This is a machine translated page which is provided "as is" without warranty. 重要说明:这是一台机器翻译网页这是“原样”提供,无保修。 Machine translation may be difficult to understand.机器翻译可能很难理解。 Please refer to请参阅 original English article英文原文的文章 whenever possible.只要有可能。

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