Drive More Traffic by Using Images À̹ÌÁö¸¦ »ç¿ëÇÏ¿© µå¶óÀ̺긦 ´õ ¸¹Àº Æ®·¡ÇÈÀ»

Traffic is an important element for webmasters. Æ®·¡ÇÈ À¥¸¶ ½ºÅ͸¦À§ÇÑ Áß¿äÇÑ ¿ä¼ÒÀÔ´Ï´Ù. Webmasters always scratch their head to think of the solution to drive traffic to their websites. À¥¸¶ ½ºÅÍ´Â Ç×»ó ±×µéÀÇ À¥ »çÀÌÆ®·ÎÀÇ Æ®·¡ÇÈ ¼Ö·ç¼ÇÀÇ »ý°¢À» ÀÚ½ÅÀÇ ¸Ó¸®¸¦ ±Ü´Ù. Generally, besides texts and keywords, another important tool which is able to drive traffic to a website is via images. ÀϹÝÀûÀ¸·Î, °Ô´Ù°¡ ÅØ½ºÆ®¿Í Ű¿öµåÀÇ ¶Ç ´Ù¸¥ Áß¿äÇÑ µµ±¸´Â À¥»çÀÌÆ®ÀÇ Æ®·¡ÇÈÀ» ¼öÀÖ´Â À̹ÌÁö¸¦ ÅëÇØÀÔ´Ï´Ù. With some modification works, webmasters can actually use images to drive traffic to their website using Google Image Search. ÀϺΠ¼öÁ¤ ÀÛ¾÷°ú ÇÔ²², À¥¸¶ ½ºÅͰ¡ ½ÇÁ¦·Î ±×µéÀÇ À¥»çÀÌÆ®¿¡ ±¸±Û À̹ÌÁö °Ë»öÀ» »ç¿ëÇÏ¿© Æ®·¡ÇÈÀ» À¯µµÇϱâ À§ÇØ À̹ÌÁö¸¦ »ç¿ëÇÒ ¼öÀÖ½À´Ï´Ù. The effect might not be so remarkable, however, it does help. Á¤¸» ³î¶ö¸¸ÇÑ È¿°ú°¡ ¾øÀ» ¼öµµ ÀÖÁö¸¸, ±×°Ô µµ¿òÀÌ µÇ³ª¿ä.

To drive traffic via images, the first step you need to take is the naming of images. À̹ÌÁö¸¦ ÅëÇØ Æ®·¡ÇÈÀ» À¯¹ßÇÏ·Á¸é, ´ç½ÅÀÌ ÃëÇØ¾ß ÇÒ Ã¹ ´Ü°è´Â À̹ÌÁöÀÇ À̸§À» ÁöÁ¤ÇÕ´Ï´Ù. For convenience, many people tend to name their images using a simpler name such as 01.jpg, 02.jpg, a.jpg, b.jpg, etc. Naming with this format is easier but it wouldn¡¯t help in driving traffic. ÆíÀǸ¦ À§ÇØ, ¸¹Àº »ç¶÷µéÀÌ 01.jpg, 02.jpg °°Àº a.jpg, b.jpg,ÀÌ Çü½Ä°ú µî ÀÚ½ÅÀÇ À̹ÌÁö¸¦ °£´ÜÇÏ°Ô À̸§À» »ç¿ëÇÏ¿© À̸§À» ¸í¸íÇÏ´Â °æÇâÀÌ ÀÖÁö¸¸ Æ®·¡ÇÈÀ» À¯¹ß¿¡ µµ¿òÀ̵ÇÁö ½±´Ù. This is because the name of the images cannot act as a keyword when users are conducting image searches. ¶§¹®¿¡ À̹ÌÁöÀÇ À̸§À» Ű¿öµå·Î »ç¿ëÀÚ°¡ À̹ÌÁö °Ë»öÀ» ½Ç½ÃÇÏ´Â ¿¬±â¸¦ ÇÒ ¼ö Àֱ⠶§¹®ÀÔ´Ï´Ù. Hence it is recommended to use keyword to name your image instead of the aforesaid format. ±×·¯¹Ç·Î ±×°ÍÀ» ±ÇÀåÇÕ´Ï´Ù aforesaid ´ë½ÅÀÇ À̸§À» Ű¿öµå Çü½ÄÀ¸·Î À̹ÌÁö¸¦ »ç¿ëÇÒ ¼öÀÖ½À´Ï´Ù. For instance, if you have an image of a Canon S3000SPX, you should name it something like CanonS3000.jpg instead of 001.jpg. ¸¸¾à ´ç½ÅÀÌ Ä³³í S3000SPXÀÇ À̹ÌÁö¸¦ °¡Áö°í ¿¹¸¦ µé¾î, ´ë½Å 001.jpgÀÇ CanonS3000.jpg ºñ½ÁÇÑ À̸§À»ÇؾßÇÑ´Ù.

There is no restriction on the length of the images¡¯ name. °Å±â¿¡ À̹ÌÁö°¡ 'À̸§ÀÇ ±æÀÌ¿¡ ´ëÇÑ Á¦ÇÑÀÌÀÖ´Ù. You can name your images using as many keywords as you prefer. ±ÍÇÏÀÇ À̹ÌÁö¸¦ Ű¿öµå·Î »ç¿ë °¡´ÉÇÑ ¸¹ÀÌ ¼±È£ÇÏ´Â À̸§À» ÁöÁ¤ÇÒ ¼öÀÖ½À´Ï´Ù. However, it would be better if you can insert a hyphen in between these keywords. °æ¿ì¿¡ ÀÌ·¯ÇÑ Å°¿öµå »çÀÌ¿¡ ÇÏÀÌÇÂÀ» »ðÀÔÇÒ ¼öÀÖ½À´Ï´Ù ±×·¯³ª, ´õ ÁÁÀ» °ÍÀÌ´Ù. For instance, if you want to include printer in the above example, you can name it as printer-CanonS3000.jpg. À§ÀÇ ¿¹¿¡¼­ ¸¸¾à ÇÁ¸°ÅÍ¿¡ Æ÷ÇÔ½ÃŰ·Á¸é ¿¹¸¦ µé¾î, ÇÁ¸°ÅÍ·Î ±× À̸§À» ÁöÀ»¼ö - CanonS3000.jpg. Besides that, you should also make sure that you include the ALT data of the images. °Ô´Ù°¡, ´ç½ÅÀº ¶ÇÇÑ ´ç½ÅÀÇ Alt À̹ÌÁöÀÇ µ¥ÀÌÅͰ¡ Æ÷ÇԵǾî ÀÖ´ÂÁö È®ÀÎÇÑ´Ù. Enter the information of the ALT data and use important and relevant keywords. ÀÇ Alt µ¥ÀÌÅÍÀÇ Á¤º¸¸¦ ÀÔ·ÂÇϰí Áß¿äÇÏ°í °ü·Ã¼ºÀÌ ³ôÀº Ű¿öµå¸¦ »ç¿ëÇÕ´Ï´Ù.

Another trick of improving your traffic via images is making use of Google Webmaster tools. À̹ÌÁö¸¦ ÅëÇØ ±ÍÇÏÀÇ Æ®·¡ÇÈ °³¼±ÀÇ ¶Ç ´Ù¸¥ Æ®¸¯À» Google À¥¸¶ ½ºÅÍ µµ±¸ÀÇ »ç¿ëÀ»ÇϰíÀÖ´Ù. Logon to Google Webmaster tools. ·Î±×¿Â Google À¥¸¶ ½ºÅÍ µµ±¸. Choose and use the Enhanced Image Search on the left sidebar. À» ¼±ÅÃÇÏ°í ¿ÞÂÊ »çÀ̵å¹Ù¿¡ ´ëÇÑ °­È­µÈ À̹ÌÁö °Ë»öÀ» »ç¿ëÇÕ´Ï´Ù. By using Google webmaster tool, it helps to ensure the images have better indexes and improve the appearance frequency in the image search engine of Google. Google À¥¸¶ ½ºÅÍ µµ±¸¸¦ »ç¿ëÇÔÀ¸·Î½á, À̹ÌÁö¸¦ º¸ÀåÇÏ´Â µ¥ µµ¿òÀÌ ´õ ³ªÀº À妽º¿Í ±¸±ÛÀÇ À̹ÌÁö °Ë»ö ¿£Áø¿¡¼­ °¡Àå ¿Ü¸ð Á֯ļö¸¦ Çâ»ó½Ãŵ´Ï´Ù.

Try this trick and see whether your traffic improves! ÀÌ Æ®¸¯À» ½ÃµµÇÒÁö ¿©ºÎ¸¦ ÂüÁ¶ÇÏ¿© Æ®·¡ÇÈÀ» Çâ»ó!

IMPORTANT : This is a machine translated page which is provided "as is" without warranty. Áß¿ä :ÀÌ ±â°è´Â "º¸Áõµµ¾øÀÌÀÖ´Â ±×´ë·Î"Á¦°øµË´Ï´Ù ÆäÀÌÁö¸¦ ¹ø¿ªÇß´Ù. Machine translation may be difficult to understand. ±â°è ¹ø¿ªÀ» ÀÌÇØÇϱ⠾î·Á¿ï ¼öÀÖ½À´Ï´Ù. Please refer to À» ÂüÁ¶ÇϽñ⠹ٶø´Ï´Ù original English article ¿ø·¡ ¿µ¾î ¹®¼­ whenever possible. ¾ðÁ¦µç °¡´ÉÇÕ´Ï´Ù.

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