Mobile Ads: the New Face of Advertising移動廣告：新面貌廣告
Ads are conventionally targeted at the masses through the various media of TV, radio, newspapers and magazines.廣告是傳統的針對人民群眾通過各種媒體，電視，電台，報紙和雜誌。 Ads must reach a great number of potential consumers for the product or service advertised to get maximum publicity and exposure.廣告必須達成了大量的潛在消費者對產品或服務的廣告，以獲得最大的宣傳和曝光。 But strong competition forces ads to be more personalized and advertisers to look for alternative ways to influence users.但強勁的競爭勢力的廣告可以更加個性化和廣告客戶尋找其他的方式來影響用戶。 How can ads target consumers according to their needs at the right place and at the right time?又如何能廣告的目標消費者根據自己的需要在適當的地點和在正確的時間呢？ In this Information Age where consumers are bombarded with knowledge and information at a mouse click or phone call away, delivering the right advertising message before it’s even requested can make a world of difference.在這個信息時代的消費者炮轟的知識和信息，在點擊鼠標或打電話遠離，提供正確的廣告訊息之前，它的要求，甚至可以作出世界的差異。 Anticipating a user’s needs can help businesses to beat the competition to a sale or transaction.預計用戶的需要，可以幫助企業擊敗競爭的銷售或交易。
One controversial way to advertise is through personalized tracking via the mobile phone.其中一個爭議性的廣告刊登方法，是通過個性化的跟踪，透過手提電話。 Our mobile phone not only enables us to make phone calls, send messages, snap photos, and play games, it can help others locate where we are and transmit vital information about our lifestyles and whereabouts.我們的移動電話，不僅使我們能夠撥打電話，發送郵件，管理單元的照片，以及玩遊戲，它可以幫助別人找到我們和傳遞的重要信息，我們的生活方式和下落。 Telecommunications companies have records about our personal profiles which translate into lucrative profit if sold to marketers.電訊公司的紀錄，對我們的個人資料檔，其中轉化為利潤豐厚的利潤，如果出售給營銷人員。 Analysis of phone calls and behavioural patterns or text messages can be exploited to target a product or service when it is in need by a customer.分析電話和行為模式或文字訊息可以利用的目標產品或服務時，它是在有需要的客戶。 How does this work?請問這方面的工作？ Advertisers might target to the beginning of a billing cycle when a customer might feel freer with the cash.廣告客戶可能的目標，進入了一個結算週期時，客戶可能會感到自由與現金。 Location and time can sometimes indicate a person’s activity: a call to a theatre every fortnight might trigger an ad for an Italian meal in a restaurant nearby.地點和時間，有時可以顯示一個人的活動：打電話給一家劇院每兩星期可能引發的廣告，意大利餐，在一家餐廳附近。
The new frontier in mobile phone advertising spells an exciting era for marketers but may prove to be a nightmare for users worried about losing their privacy.新前沿，在移動電話的廣告說明了一個令人振奮的時代，市場行銷人員，但可能會被證明是一場噩夢，為用戶擔心會失去他們的隱私。 The research firm eMarketer predicts that US spending in mobile ads will grow to nearly US$4.8 billion in 2011.市場研究公司eMarketer的預測，美國的消費在移動廣告將增長到近48億美元在2011年。 But the danger of carriers losing their customers to rivals is real.但危險的運營商失去客戶的競爭對手是真實的。 At least two industry trade groups, CTIA and the Mobile Marketing Association, have come up with guidelines on getting customers’ permission and sending them constant reminders on any tracking of their calls.至少有兩個行業群體，在CTIA和移動營銷協會，想出了指引，得到顧客的許可，並派他們不斷提醒對任何跟踪他們的要求。 A mobile ad distributor, Quattro Wireless Inc., quotes Facebook as a lesson for the wireless industry to strike a balance between cashing in on the new advertising medium without putting off customers or scaring them away.移動廣告的分銷商， quattro的無線公司，報價臉譜作為一個教訓，為無線行業之間取得平衡，兌現在對新的廣告媒體，無拖顧客或嚇唬他們離開。
IMPORTANT : This is a machine translated page which is provided "as is" without warranty. 重要說明 ：這是一個機器翻譯網頁是“按原樣”提供的擔保。 Machine translation may be difficult to understand.機器翻譯可能很難理解。 Please refer to請參閱 original English article原來的英語文章 whenever possible.只要有可能。
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