Apple TV Take 2: Movie Rentals, No Computer Required苹果电视采取2 ：电影租金，并没有电脑所需的

Steve Jobs announced an update to the Apple TV at Macworld San Francisco this week as well as iTunes Movie Rentals , which were already史蒂夫乔布斯宣布了一项更新到苹果电视在Macworld旧金山这个星期，以及iTunes的电影租金 ，这已经 rumored to be part of his Macworld keynote speech传说的一部分，他的Macworld上发表演说 . 。

Jobs admitted that Apple’s online video plan had been a disappointment and that users didn’t take to watching online video the way Apple had expected.职位承认，苹果的在线视频计划已感到失望和使用者没有采取收看在线视频的方式，苹果的预期。 When Jobs first announced the Apple TV last January, Apple’s initial video plan was too complicated for many people.当工作，首先宣布的Apple TV去年1月，苹果公司的初步视频计划过于复杂，对很多人来说。 Getting a movie or TV show onto your Apple TV required customers to buy the video from the iTunes Store, download it to their computer, then sync/stream the file using an Apple TV.获得一部电影或电视节目到您的Apple TV所需的客户购买视频从iTunes Store ，下载到他们的电脑，然后同步/流文件使用的Apple TV 。

Although Apple has already sold 7 million movies, Jobs said: “That’s more than everyone else put together, but it did not meet our expectations.”虽然苹果公司已经卖出了700万的电影，工作说： “这多与其他人放在一起，但它不符合我们的期望” 。

Apple plans on overhauling their strategy by making 2 major changes:苹果计划对检修他们的策略，使二重大变化：

1. Adding a new online movie rental service加入一个新的线上电影出租服务
2. Updating the Apple TV’s software so that viewers can stream movies direct from the Internet sans (that’s Latin for without) computer.更新Apple TV的软件，使观众可以流电影直接从互联网上的SAN （即的拉丁美洲为无）的电脑。

Jobs thinks that viewers would prefer to rent movies, not buy them.职位认为观众会喜欢的租金电影，不买他们。 As a result, the new Apple TV software will allow users to rent first run films from every major movie studio including Fox, WB, Paramount, Universal and Sony in HD.作为一个结果，新的苹果电视软件将使用户能够租金首次运行的电影，从每一个主要电影制片厂，包括福克斯，工务局，派拉蒙，环球和索尼在高清。 Jobs called it “A better way to provide movies to our customers.” Blockbuster and Netflix can’t be happy right now.职位它称为“更好的方式提供电影，以我们的顾客” 。 Blockbuster和Netflix的不能快乐的权利。

1000 films ready for rental will be 1000年电影准备出租，将 available on iTunes可在iTunes starting in February.从2月开始。 Going forward, movies will be available to rent 30 days after they are released on DVD.展望未来，电影将提供给租金后的30天内，他们均发表了DVD 。 Broadband users won’t have to wait for these giant movie files to download.宽带用户不会等待这些巨大的电影文件下载。 Moments after you rent the film using your Apple TV, it will be watchable immediately via streaming.时刻后，你的租金电影使用您的Apple TV ，这将是watchable立即透过流。 How much are movie rentals?有多少是电影的租金？ $2.99 to rent older titles, $3.99 for new releases. $ 2.99租旧图书， $ 3.99为新版本。 Add one more $1 to those prices if you want to rent the movie in HD.再添加一个1美元，这些价格如果您想租的电影在HD 。

Thomas Lesinski, president of Paramount Pictures Digital Entertainment, joined Jobs on stage at Macworld and called the rental service a “defining moment” for the distribution of digital video content.托马斯lesinski ，总统派拉蒙影业公司的数码娱乐，加入就业机会在舞台上在Macworld上，并呼吁该租赁服务“决定性的时刻”为分布的数字视频内容。 “This is really going to take things to the next level,” he said. “这是真的要采取的东西，到下一级， ”他说。

The new Apple TV software features will be included in a free Apple TV update scheduled to be released in February.新的Apple TV的软件功能将包括在一个自由的Apple TV更新，预计将于2月发行。 You can update your Apple TV by selecting “Update Software” from the Settings menu.您可以更新您的Apple TV选择“更新软件”从设置菜单。

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