Apple TV Take 2: Movie Rentals, No Computer Required Apple TV Vzemi 2: Movie Rentals, št Computer Zahtevana

Steve Jobs announced an update to the Apple TV at Macworld San Francisco this week as well as iTunes Movie Rentals , which were already Steve Jobs napovedala posodobitev za Apple TV na Macworld San Francisco to teden dni kot tudi iTunes Movie Rentals, ki so bile že rumored to be part of his Macworld keynote speech rumored, da se del njegovih Macworld Glavni nagovor . .

Jobs admitted that Apple's online video plan had been a disappointment and that users didn't take to watching online video the way Apple had expected. Jobs priznal, da Apple's online video načrt je bil razočaranje in da uporabniki ne sprejmejo, da gledajo video online način Apple je pričakovano. When Jobs first announced the Apple TV last January, Apple's initial video plan was too complicated for many people. Ko delovna mesta prvič objavljena Apple TV zadnje januar, Apple prvotnega video načrta je bila preveč zapletena za veliko ljudi. Getting a movie or TV show onto your Apple TV required customers to buy the video from the iTunes Store, download it to their computer, then sync/stream the file using an Apple TV. Prvi film ali TV program na vašem Apple TV zahtevajo odjemalci kupujejo video iz iTunes Store, jo naložite na njihov računalnik, nato pa sinhroniziran / stream datoteko z uporabo Apple TV.

Although Apple has already sold 7 million movies, Jobs said: “That's more than everyone else put together, but it did not meet our expectations.” Čeprav Apple je že prodal 7 milijonov filmov, Jobs je dejal: "To je več kot vsi ostali skupaj, vendar ne izpolnjuje naša pričakovanja."

Apple plans on overhauling their strategy by making 2 major changes: Apple načrte o prenovi svojo strategijo z 2 večjih sprememb:

1. Adding a new online movie rental service Dodajanje novih spletnih film najem storitev
2. Updating the Apple TV's software so that viewers can stream movies direct from the Internet sans (that's Latin for without) computer. Posodobitev za Apple TV, programsko opremo, tako da gledalci lahko tok filme neposredno iz interneta sans (to je latinščina za brez) računalnik.

Jobs thinks that viewers would prefer to rent movies, not buy them. Delovna mesta, meni, da bi gledalci raje najamete filme, ne pa jih kupili. As a result, the new Apple TV software will allow users to rent first run films from every major movie studio including Fox, WB, Paramount, Universal and Sony in HD. Kot posledica tega novega Apple TV programski paket bo uporabnikom omogočajo najem prvi vožnji filmov iz vseh večjih film studia vključno Fox, WB, Paramount, Universal in Sony v HD. Jobs called it “A better way to provide movies to our customers.” Blockbuster and Netflix can't be happy right now. Jobs imenovali "boljši način za zagotovitev filmi za naše stranke." Blockbuster in Netflix ne more biti srečna zdaj.

1000 films ready for rental will be 1000 filmov, pripravljena za najem se available on iTunes na voljo na iTunes starting in February. z začetkom februarja. Going forward, movies will be available to rent 30 days after they are released on DVD. Greš naprej, filmi bodo na voljo za najemnino v 30 dneh potem, ko so se sprostila na DVD. Broadband users won't have to wait for these giant movie files to download. Širokopasovni uporabnikom ne bo treba čakati na ta velikan filmske datoteke za prenos. Moments after you rent the film using your Apple TV, it will be watchable immediately via streaming. Trenutkov, ko boste najemnino za film z uporabo vašega Apple TV, bo watchable takoj prek pretakanja. How much are movie rentals? Koliko so film najemnine? $2.99 to rent older titles, $3.99 for new releases. $ 2.99 najem starejših naslovov, 3,99 $ za nove javnost. Add one more $1 to those prices if you want to rent the movie in HD. Dodaj še eno $ 1, da bi te cene, če želite najeti film v HD.

Thomas Lesinski, president of Paramount Pictures Digital Entertainment, joined Jobs on stage at Macworld and called the rental service a “defining moment” for the distribution of digital video content. Thomas Lesinski, predsednik Paramount Pictures Digital Entertainment, ki so delovna mesta na stopnji na Macworld in imenovani najem storitev, a "opredeljuje trenutka" za distribucijo digitalnih video vsebin. “This is really going to take things to the next level,” he said. "To je res, da gredo stvari, da sprejme naslednji ravni," je dejal on.

The new Apple TV software features will be included in a free Apple TV update scheduled to be released in February. Novi Apple TV programske funkcije bodo vključene v prosti Apple TV posodobitev načrtuje, da se sprostijo v februarju. You can update your Apple TV by selecting “Update Software” from the Settings menu. Lahko posodobite svoj Apple TV z izbiro "Posodobitev programske opreme" iz menija Nastavitve.

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