Facebook’s Social Ads: From Friends to Business Deals臉譜的社會廣告：從朋友到商業交易

In an increasingly crowded market for online advertising, Facebook intends to go a step further in making ads personal.在一個日益擁擠的市場，為在線廣告， Facebook的打算去的一個步驟，進一步使廣告的個人。 How can this be done?如何才能做到這一點呢？ If a friend gushes about a new play or books a vacation at a travel site, a ‘News Feed’ item indicating the friend’s activities will appear along with related or relevant ads on the user’s page.如果朋友gushes一個新的發揮或書籍休假在一個旅遊網站，新聞飼料'項目表明朋友的活動，會出現隨著相關或相關的廣告對用戶的網頁。 Nothing sells better than by word of mouth.沒有銷售優於由口碑相傳。 The social ads could even appear with a friend’s photo marked ‘sponsored’.社會的廣告，甚至可能出現與朋友的照片，標誌著'贊助' 。

External sites such as eBay and Fandago are embedded with coding, called a Beacon, which detect a friend’s activities.外部網站，如eBay和fandago是嵌入式與編碼，所謂的一座燈塔，以偵測朋友的活動。 The biographical information of the user is used to channel the appropriate ads to the user’s site.簡歷信息的用戶是用來渠道，適當的廣告投放到用戶的網站。 For instance, advertisers can limit their target customers to a certain age level, gender, or leisure/interest.舉例來說，廣告客戶可以限制他們的目標客戶到某一個年齡層，性別，或休閒/利益。 Companies can create pages and add Beacons for free.公司可以創建網頁和添加標為免費的。 But companies which advertise in Facebook do not have access to individuals’ profiles the way their friends do.但公司在Facebook的廣告並沒有獲得個人簡介的方式做他們的朋友。

Users can change their privacy setting to limit the number of ads received, though they cannot totally reject all ads.用戶可以改變他們的隱私設置，以限制人數，收到的廣告，雖然他們不能完全拒絕所有的廣告。 Worries about intrusion of privacy are real.擔心侵犯私隱是真實的。 A conversation with friends is silently scrutinised by companies for potential marketing.一個會話與朋友是默默耕耘，審議公司為潛在的市場營銷。 Online consumers are being manipulated and influenced to make purchases and help sell products without being fully aware of the process.在線消費者是被操縱和影響，使採購，並幫助銷售產品，沒有充分認識到這一進程。

Can Facebook pull it off?可以Facebook的拉它關閉？ It wants to turn a popular online hangout into a profitable online business district.它希望把流行的在線聚會變成一個有利可圖的網上商務區。 While Google’s text-based ads are targeted to users’ search terms, Facebook wants to target ads through social networks or friends.而Google的基於文本的廣告都是針對用戶的搜索條件， Facebook的要目標的廣告，通過社會網絡或朋友。 It could be a fabulous idea, or it could be a flop.這可能是一個精彩的想法，或者這可能是一個失敗。 Facebook must now face its future. Facebook的現在必須面對它的未來。

IMPORTANT : This is a machine translated page which is provided "as is" without warranty. 重要說明 ：這是一個機器翻譯網頁是“按原樣”提供的擔保。 Machine translation may be difficult to understand.機器翻譯可能很難理解。 Please refer to請參閱 original English article原來的英語文章 whenever possible.只要有可能。