Facebook's Social Ads: From Friends to Business Deals Facebook's Social Ads: Od prijateljev s posla

In an increasingly crowded market for online advertising, Facebook intends to go a step further in making ads personal. V vedno bolj gužvu trga za spletno oglaševanje, Facebook namerava korak naprej pri oblikovanju oglasov osebno. How can this be done? Kako se to lahko stori? If a friend gushes about a new play or books a vacation at a travel site, a 'News Feed' item indicating the friend's activities will appear along with related or relevant ads on the user's page. Če prijatelju gushes o novem igrajo ali knjig počitnice na potovanje mestu, a "News Feed" postavko navede prijatelja dejavnosti bodo prikazani skupaj s povezanimi ali relevantnih oglasov na strani uporabnika. Nothing sells better than by word of mouth. Nič ni boljše kot prodaja od ust do ust. The social ads could even appear with a friend's photo marked 'sponsored'. Socialni oglasi lahko prikazani tudi s prijateljem fotografije z oznako "sponzorirane".

External sites such as eBay and Fandago are embedded with coding, called a Beacon, which detect a friend's activities. Zunanja spletna mesta, kot je eBay Fandago in so vgrajeni s šifriranjem, imenujemo Beacon, ki zazna prijatelju dejavnosti. The biographical information of the user is used to channel the appropriate ads to the user's site. Za biografske podatke od uporabnika se uporablja za usmerjanje primerne oglase na uporabnikovi strani. For instance, advertisers can limit their target customers to a certain age level, gender, or leisure/interest. Na primer, oglaševalci lahko omejijo svojo ciljno usmerite na določene starosti raven, spol, ali prostočasnih / interesa. Companies can create pages and add Beacons for free. Podjetja lahko ustvarijo in dodajajo strani žolne brezplačno. But companies which advertise in Facebook do not have access to individuals' profiles the way their friends do. Ampak podjetja, ki oglašujejo v Facebook nimajo dostopa do posameznikov profili pot do svojih prijateljev.

Users can change their privacy setting to limit the number of ads received, though they cannot totally reject all ads. Uporabniki lahko spremenite njihovo zasebnost nastavitev za omejitev števila oglasov prejeli, čeprav jih ni mogoče v celoti zavrniti vse oglase. Worries about intrusion of privacy are real. Skrbi vdor v zasebnost so resnične. A conversation with friends is silently scrutinised by companies for potential marketing. A pogovor s prijateljem je tiho pregledujejo podjetja za potencialne trženja. Online consumers are being manipulated and influenced to make purchases and help sell products without being fully aware of the process. Online potrošnikov se manipulira in vplivati, da nakupi in prodajo proizvodov, pomagati, ne da bi v celoti zaveda, da je proces.

Can Facebook pull it off? Lahko Facebook pull it off? It wants to turn a popular online hangout into a profitable online business district. Želi obrniti priljubljeno spletno Obiščejo v dobičkonosne online business district. While Google's text-based ads are targeted to users' search terms, Facebook wants to target ads through social networks or friends. Čeprav Google besedilo temelji oglasi so ciljani na uporabnike "iskalne pogoje, Facebook želi ciljne oglase prek socialnih mrež ali prijatelji. It could be a fabulous idea, or it could be a flop. Lahko bi bila odlična ideja, ali je lahko brisanje. Facebook must now face its future. Facebook morajo zdaj soočajo z njeno prihodnost.

IMPORTANT : The page is machine translated and provided "as is" without warranty. POMEMBNO: Ta stran je stroj prevod in če "kot je" brez garancije. Machine translation may be difficult to understand. Strojno prevajanje je lahko težko razumeti. Please refer to Prosimo, da original English article original English članek whenever possible. kadar je to mogoče.

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