Most Frugal in Advertising Spending Internet Company - Google最节俭的广告支出的互联网公司-谷歌
Whenever somebody mentions of Google, you must be easily thought and associated Google with search engine, and advertising.每当有人提到谷歌你一定以为很容易和相关谷歌的搜索引擎和广告。 Indeed this is correct and valid opinion on Google, which provides most popular, widely used and reliable search engine service, and online advertising spaces to more than 300,000 advertisers worldwide.实际上这是正确的和有效的意见谷歌提供最流行的，广泛使用的和可靠的搜索引擎服务，在线广告空间，以超过300000全世界的广告客户。 In fact, Google has earned more than $30 billion in advertising revenue from advertisers depending on its online marketing platform since 2001.事实上，谷歌收入超过300亿美元的广告收入来自广告客户视其网上营销平台，自2001年以来。 However, Google is also the most frugal spender in advertising expenses to promote itself among various Internet and technology companies.但是，谷歌也是最节约花钱的广告费，以促进自身各互联网和技术公司。
According to据 AP美联社 report, Google spent just 8 percents of its revenue or $188 million in 2006, comparing with others which has the percentage ratio double digit.报告中，谷歌投资只有8 percents的收入或1.88亿美元， 2006年与他人比较，这百分比两位数的比率。
While major rivals like Microsoft Corp. and Yahoo Inc. pour more than 20 percent of their annual revenue into sales and marketing, Google devoted 8 percent of its revenue to the category in 2006, spending a total of $849.5 million.虽然主要竞争对手如微软和雅虎公司争取百分之二十以上的年收入到销售和营销，谷歌专门百分之八的收入类别， 2006年支出总额八万四千九百五十零点〇万美元。 Microsoft spent $11.5 billion on marketing and sales in its last fiscal year, while Yahoo spent $1.3 billion.微软已斥资115亿美元的营销和销售在其上一财政年度，而雅虎花费13亿美元。 On advertising and promotions alone, Google spent $188 million in 2006 - roughly the same amount Microsoft spends every two months.在广告和促销，仅谷歌投资1.88亿美元， 2006年-大致相同数额微软花费每两个月。
Another Internet bellwether, online auctioneer eBay Inc., consistently earmarks 14 percent to 15 percent of its revenue for advertising.另一家互联网巨头，在线拍卖商eBay公司，一贯拨款百分之十四到百分之十五的收入用于广告。 Last year, eBay spent $871 million on advertising, with much of the money winding up in Google’s wallet.去年，易趣花费八万七千一点〇 〇 〇万美元广告，其中大部分的钱清盘谷歌的钱包。 The Coca-Cola Co., the brand ranked first in the Interbrand survey, spent more than $2.5 billion on advertising last year.可口可乐公司，品牌排名第一的公司Interbrand的调查，花费超过25亿美元，去年的广告。
What make Google ads spending more unique is that most of ads Google bought were to recruit employees (the company has hired more than 11,000 in the past three years).是什么使谷歌的广告支出更独特的是，大部分的广告谷歌买的是招聘员工（该公司已聘请超过11000在过去三年中） 。 On a few occasions, Google also has bought ads to highlight lesser-known products, such as a free telephone directory service, GOOG-411, recently featured on billboards in the San Francisco Bay area and rural parts of New York.在少数情况下，谷歌还收购了广告，突出鲜为人知的产品，如免费电话目录服务，歌- 411 ，最近功能上的广告牌在旧金山海湾地区和农村地区的纽约。
Then how does Google become so famous?然后，谷歌如何变得如此著名？ Your mouth and of course, excellent products!你的嘴，当然，优秀的产品！
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