Most Frugal in Advertising Spending Internet Company – Google Većina Frugal potrošnje na oglašavanje Internet Company - Google
Whenever somebody mentions of Google, you must be easily thought and associated Google with search engine, and advertising. Kad god netko spominje Googlea, morate biti lako pomislio i pridružene Google tražilicu, i oglašavanja. Indeed this is correct and valid opinion on Google, which provides most popular, widely used and reliable search engine service, and online advertising spaces to more than 300,000 advertisers worldwide. Zaista je ovo točno i važeće mišljenje o Google-u, koji osigurava najpopularnijih, naširoko koristi tražilice i pouzdana usluga i online oglašavanje prostora za više od 300.000 oglašivača širom svijeta. In fact, Google has earned more than $30 billion in advertising revenue from advertisers depending on its online marketing platform since 2001. Naime, Google je zaradio više od 30 milijarde dolara prihoda od oglašavanja u oglašivača ovisno o njegovoj online marketinške platforme od 2001. However, Google is also the most frugal spender in advertising expenses to promote itself among various Internet and technology companies. Međutim, Google je i većina skroman troši novac u oglašavanje za promidžbu troškovi sama među različitim Internet i tehnologije tvrtke.
According to Prema AP AP report, Google spent just 8 percents of its revenue or $188 million in 2006, comparing with others which has the percentage ratio double digit. izvješće, Google je proveo samo 8 percents svojih prihoda ili 188 milijuna dolara u 2006, uspoređujući je s drugima koji postotak omjera dvokrevetnoj znamenke.
While major rivals like Microsoft Corp. and Yahoo Inc. pour more than 20 percent of their annual revenue into sales and marketing, Google devoted 8 percent of its revenue to the category in 2006, spending a total of $849.5 million. Iako je glavna rivala poput Microsoft Corp i Yahoo Inc Izlit više od 20 posto svojih godišnjih prihoda na prodaju i marketing, Google herem 8 posto od svojih prihoda u kategoriju u 2006, potrošnja je ukupno 849,5 milijuna dolara. Microsoft spent $11.5 billion on marketing and sales in its last fiscal year, while Yahoo spent $1.3 billion. Microsoft potrošeno 11,5 milijarde dolara na marketing i prodaju u posljednjih fiskalne godine, dok je Yahoo potrošio 1,3 milijarde dolara. On advertising and promotions alone, Google spent $188 million in 2006 – roughly the same amount Microsoft spends every two months. Na reklame i promocije na miru, Google potrošio 188 milijuna dolara u 2006 - otprilike isti iznos Microsoft troši svaka dva mjeseca.
Another Internet bellwether, online auctioneer eBay Inc., consistently earmarks 14 percent to 15 percent of its revenue for advertising. Drugi Internet predvodnik, online aukciju eBay Inc, dosljedno earmarks 14 posto na 15 posto od svojih prihoda za oglašavanje. Last year, eBay spent $871 million on advertising, with much of the money winding up in Google's wallet. Prošle godine, eBay potrošeno 871 milijuna dolara na oglašavanje, s mnogo novca likvidacija u Google novčanik. The Coca-Cola Co., the brand ranked first in the Interbrand survey, spent more than $2.5 billion on advertising last year. The Coca-Cola Co brand rangirani prvi u Interbrand ankete, potrošio više od 2,5 milijarde dolara na oglašavanje prošle godine.
What make Google ads spending more unique is that most of ads Google bought were to recruit employees (the company has hired more than 11,000 in the past three years). Što učiniti Google oglasi troše više jedinstven je u tome što većina kupio Google oglasi su za upošljavanje zaposlenika (tvrtka ima više od 11.000 zaposlili u protekle tri godine). On a few occasions, Google also has bought ads to highlight lesser-known products, such as a free telephone directory service, GOOG-411, recently featured on billboards in the San Francisco Bay area and rural parts of New York. U nekoliko navrata, Google je kupio oglase u manjoj istaknuti poznate proizvode, kao što je besplatni telefonski imenik usluga, GOOG-411, nedavno sadržanu na plakatima u San Francisco Bay području i ruralnih dijelova New Yorku.
Then how does Google become so famous? Tada Kako Google postati tako slavni? Your mouth and of course, excellent products! Ustima i naravno, odlične proizvode!
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