Apple iPod Nano Tear Down Analysis By iSuppli Apple iPod Nano Tear Down analyse fra iSuppli
Recent analysis done by iSuppli revealed the estimated BOM (Bill of Material) cost on the new iPod Nano which was just launched by Apple Inc. recently. Seneste analyse udført af iSuppli afslørede den anslåede Bom (Bill of Material) pris på den nye iPod Nano, der var lige lanceret af Apple Inc. nylig. This is the follow on tear down analysis conducted to Apple's famous iPhone two months ago. Dette er en opfølgning nedbryde analyse gennemført til Apples berømte iPhone to måneder siden. However, there are some differences in approach as this time it purely covers the components' cost only without considering other cost factors. Der er dog nogle forskelle i tilgang som denne gang er det rent dækker komponenter 'omkostninger alene uden hensyntagen til andre omkostningsfaktorer. Obviously, Apple has taken a great step in reducing the BOM cost by changing most of its current vendors to produce the cheaper version of ipod but yet with more functions integrated into the gadget. Naturligvis, Apple har taget et stort skridt i bestræbelserne på at mindske Bom omkostningerne ved at ændre de fleste af sine nuværende leverandører til at producere billigere version af iPod, men endnu med flere funktioner integreret i gadget.
Both 4GB and 8GB version were estimated to cost $58.85 and $82.85 respectively. Både 4 GB og 8 GB-version blev anslået til at koste $ 58.85 og $ 82,85 hhv. With the selling price of $149 and $199, the margin is more than 100 percent which is impressive and lots higher than its predecessor iPod Nano and even iPhone. Med salgsprisen på $ 149 og $ 199, margenen er mere end 100 procent, hvilket er imponerende og meget højere end sin forgænger iPod Nano og endda iPhone. The total cost is said to be 18.5 percent lower than previous version which was launched back to 2006. De samlede omkostninger siges at være 18,5 procent lavere end tidligere version, som blev lanceret tilbage til 2006. However, it didn't cater for the manufacturing, development, IP (Intellectual Property) and software but just merely based on components' costs in mass quantity. Den har imidlertid ikke højde for fremstilling, udvikling, IP (Intellectual Property) og software, men netop kun er baseret på komponenter omkostninger i masse mængde.
Micron who supplied the NAND flash memory to Apple turns up to be the winner after the product launching. Micron, der har leveret de nog flash-hukommelse til Apple fylder op til blive vinderen efter produktets lancering. It managed to cover around 50 percent of the whole product BOM cost. Det lykkedes dem at dække omkring 50 procent af hele produktet Bom omkostninger. Samsung still serves the important role of supplying the main core processor to the new iPod Nano, continuous from its previous version. Samsung stadig tjener den vigtige rolle, som leverer de vigtigste kerne-processor til den nye iPod Nano, løbende fra den tidligere version.
iSuppli's analysts forecast that the sales volume of new iPod nano will able to achieve 23 million units in 2007 and 27.9 million in subsequent year. iSuppli's analytikere forventes, at salget af nye iPod nano bliver i stand til at nå 23 millioner enheder i 2007 og 27,9 millioner i de efterfølgende år.
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