Innovative H&M Semacode Allows You To Shop Via Cellphones

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Mobile phones can boost up the sales? H&M has involved billboard and magazine print executions that contain an embedded semacode in Europe, aiming to create another point of sale opportunity with this high-tech technology. As what you see in the photo, consumers can buy the clothes that available in printed media carrying a small bar code, via their cellphone’s integrated camera. It’s a very cool and innovative idea for shoppers.

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The H&M semacode style that offers an opportunity to consumers to purchase at an impulse is expected to be a next hot trend and will be get popular soon.

4 Responses to “Innovative H&M Semacode Allows You To Shop Via Cellphones”

  1. Mobile Fashion: Japan Leads the Way « Open Fashion Blog
    June 9th, 2009 07:13
    4

    [...] made it quite a challenge for retailers to adapt mobile ecommerce for the western market. One idea, semicode bars, popped up in H&M ads in the UK in 2007. The idea was consumers would spot a belt or a blouse [...]

  2. H&M and semacode :: 3komma14
    August 16th, 2008 19:33
    3

    [...] source Trackback URL Leave your own comments about this post: [...]

  3. Kody kreskowe do lamusa, nadchodzi era kodów 2D | @rek online | Arkadiusz Benedykt
    April 5th, 2008 22:34
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    [...] Źródło: MyDigitalLife [...]

  4. mirá! » Archivo » Semacode para compras instantáneas
    September 21st, 2007 21:42
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    [...] los códigos y comprar directamente cualquiera de las prendas que aparecen en el aviso. Vía My Digital Life AutorJulián Gallo » Permalink» Menéame» Del.icio.us [...]

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