Innovative H&M Semacode Allows You To Shop Via Cellphones
Mobile phones can boost up the sales? H&M has involved billboard and magazine print executions that contain an embedded semacode in Europe, aiming to create another point of sale opportunity with this high-tech technology. As what you see in the photo, consumers can buy the clothes that available in printed media carrying a small bar code, via their cellphone’s integrated camera. It’s a very cool and innovative idea for shoppers.
The H&M semacode style that offers an opportunity to consumers to purchase at an impulse is expected to be a next hot trend and will be get popular soon.
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Entries (RSS)
June 9th, 2009 07:13
[...] made it quite a challenge for retailers to adapt mobile ecommerce for the western market. One idea, semicode bars, popped up in H&M ads in the UK in 2007. The idea was consumers would spot a belt or a blouse [...]
August 16th, 2008 19:33
[...] source Trackback URL Leave your own comments about this post: [...]
April 5th, 2008 22:34
[...] Źródło: MyDigitalLife [...]
September 21st, 2007 21:42
[...] los códigos y comprar directamente cualquiera de las prendas que aparecen en el aviso. Vía My Digital Life AutorJulián Gallo » Permalink» Menéame» Del.icio.us [...]