An Open Letter to iPhone Owners from Steve Jobs一封公開信給業主iPhone從史蒂夫喬布斯
This week Apple announced這個星期蘋果電腦公司還宣布 new iPods新iPod and lowered the iPhone price by $200.並調降iPhone的價格由200美元。 But what if you were one of the millions of people who但是,如果你是一個數以百萬計的人誰 bought an iPhone 2 months ago買iPhone手機2個月前 ? ? You’d probably be a little pissed off right?你可能會有點生氣了嗎? Apple CEO, Steve Jobs, got so many emails from angry customers that he wrote an蘋果公司的CEO ,史蒂夫喬布斯,有這麼多的電子郵件憤怒的顧客說,他寫了 open letter公開信 on the Apple website today.對蘋果網站上。 The letter says that every customer who purchased an iPhone from either Apple or AT&T will receive a $100 Apple store credit.信中說,每一個客戶誰購買iPhone手機從蘋果公司或AT & T將獲得100美元的蘋果電腦專賣店信貸。
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It’sa brilliant move by Apple.這是一個輝煌的舉動,蘋果。 This rebate will placate the angry early iPhone adopters who are feeling cheated, still keep the money in Apple’s pocket and generate lots of press (ike this article).這回扣將安撫憤怒的早期iPhone採用誰的感覺受騙,仍然保持在蘋果錢的口袋裡,並產生大量的新聞(像本文) 。
Here’s the open letter from Jobs:以下是公開信,從工作:
To all iPhone customers:向所有iPhone用戶:
I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale.我已收到數百封電子郵件從iPhone的顧客是誰不滿,蘋果的價格下降的iPhone由200美元兩個月後,它銷售出去的。 After reading every one of these emails, I have some observations and conclusions.在讀每一個這些電子郵件,我有一些意見和結論。
First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it.首先,我確信,我們正在正確的決定降低價格的8GB容量iPhone從599美元到399美元,現在是正確的時間做到這一點。 iPhone is a breakthrough product, and we have the chance to ‘go for it’ this holiday season. iPhone是一款突破性的產品,我們有機會'去為它'這個假期。 iPhone is so far ahead of the competition, and now it will be affordable by even more customers. iPhone是迄今為止競爭中的領先地位,現在將負擔得起的,甚至更多的顧客。 It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone ‘tent’.這對雙方都有利,蘋果和iPhone用戶都獲得許多新客戶盡可能iPhone的'帳篷' 。 We strongly believe the $399 price will help us do just that this holiday season.我們堅信, 399美元的價格將幫助我們做到這一點,今年聖誕銷售旺季。
Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy.其次,是在技術, 30多年我可以證明這樣一個事實,即技術的道路是崎嶇的。 There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever.始終存在改變和改善,也總有人買誰的產品在特定的截止日期,並忽略了新的價格或新的作業系統或新的一切。 This is life in the technology lane.這是生活中的技術線。 If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon.如果你總是等待下一個降價或購買新的改進模型,你將永遠不會購買任何技術產品,因為總是有更好和更便宜的地平線上。 The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.好消息是,如果你購買產品的公司,支持他們的好,像蘋果試圖這樣做,您將收到多年的有益的和滿意的服務,他們甚至在新型號介紹。
Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price.第三,儘管我們作出了正確的決定,降低價格的iPhone ,即使技術道路是坎坷,我們需要做得更好照顧我們的早期iPhone的顧客,我們積極地去後,新的降低價格。 Our early customers trusted us, and we must live up to that trust with our actions in moments like these.我們早期的客戶信賴我們,我們必須不辜負這種信任與我們的行動,在這樣的時刻。
Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store.因此,我們決定向每一個客戶誰iPhone購買iPhone手機從蘋果公司或AT & T ,是誰沒有收到回扣或任何其他考慮, 100美元的商店信用卡用於購買任何產品在蘋果零售商店或蘋果網上商店。 Details are still being worked out and will be posted on Apple’s website next week.細節仍在商討中,將張貼在蘋果公司的網站在下週。 Stay tuned.敬請期待。
We want to do the right thing for our valued iPhone customers.我們想要做正確的事為我們尊貴的iPhone客戶。 We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.我們很抱歉為一些令人失望的你,我們正竭盡所能,不辜負您的期望很高,蘋果。
Steve Jobs史蒂夫喬布斯
Apple CEO蘋果公司首席執行官
Once again Apple has proven why they are so loved by their fan base.再次,蘋果已經證明他們為什麼如此喜愛他們的球迷基礎。 But, hey Steve, shouldn’t it be a $200 store credit?但是,史蒂夫嘿,這不應該是一個200美元的商店信用卡?
IMPORTANT : This is a machine translated page which is provided "as is" without warranty. 重要說明:這是一台機器翻譯網頁這是“原樣”提供,無保修。 Machine translation may be difficult to understand.機器翻譯可能很難理解。 Please refer to請參閱 original English article英文原文的文章 whenever possible.只要有可能。
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