Samsung Replaced Motorola as Second Largest Mobile Phones Manufacturer Pinalitan Samsung Motorola bilang ikalawang pinakamalaking mobile phone tagagawa

Samsung Electronics overtook Motorola Inc as the second largest mobile phones manufacturer globally during quarter two, immediate after recent sales drop announcement by Motorola in both Asian and European market. Samsung Electronics overtook Motorola Inc bilang ang ikalawang pinakamalaking mobile phone tagagawa globally sa panahon ng dalawang isang-kapat ng taon, kaagad pagkatapos ng mga kamakailan-lamang na mga benta drop patalastas sa pamamagitan ng Motorola sa parehong Asian at European market.

Samsung shipped out 37.4 million mobile phones, slightly higher as compared to Motorola sales volume of 35 to 36 million units in quarter two that ended recently. Samsung shipped out 37.4 milyong mga mobile phone, bahagyang mas mataas na bilang kumpara sa dami ng Motorola benta ng 35 hanggang 36 milyong mga yunit sa dalawang isang-kapat ng taon na natapos kamakailan lamang. Motorola missed the second quarter sales target of USD9.4 billion and closed with only USD8.7 billion, which has weighed it down after Samsung, and even further away from Nokia. Motorola Naiwan ang ikalawang quarter sales target ng USD9.4 bilyon at sarado na may lamang USD8.7 bilyon, kung saan ay weighed down na ito matapos ang Samsung, at kahit pa ang layo mula sa Nokia.

The main contribution of Samsung sales ramping up is due to its famous Ultra Edition product line in established market and rising sales volume of some of its entry level mobile phones especially in emerging market. Ang pangunahing kontribusyon ng Samsung benta ramping up ay dahil sa kanyang tanyag na Ultra Edition produkto linya sa matatag na market at pagsikat benta ng lakas ng tunog ng ilang ng nito sa entry level na mga mobile phone lalo na sa mga umuusbong na pamilihan. On the other hand, Motorola failed to gain the market share in mid-end mobile phones and unable to continue keeping its profit margin in established market like Europe countries due to demand saturation. Sa kabilang dako, Motorola nabigo upang makakuha ng market share sa mid-end mobile phone at hindi na magpatuloy sa pagdaraos nito tubo sa matatag na merkado tulad ng Europa bansa dahil sa demand lunod. Furthermore, it didn’t continue the good selling momentum of its Razr by introducing follow-up models fast enough into the commercial market. Bukod dito, ito ay hindi magpatuloy ang magandang momentum na nagbebenta ng kanyang Razr nagpapakilala sa pamamagitan ng follow-up ng mga modelo ng mabilis na sapat sa commercial market. Anyway, analysts expect that Razr 2 could potentially turn this around when it is ready to be launched in quarter three this year. Anyway, analysts inaasahan na Razr 2 ay potensyal na ito sa paligid kapag ito ay handa na inilunsad sa quarter na ito ng tatlong taon.

Samsung forecasts higher sales target for the second half of the year to further secure itself in second position. Samsung forecasts mas mataas na sales target para sa ikalawang kalahati ng taon sa karagdagang secure mismo sa pangalawang posisyon. It is expected to capture more market shares by pushing the total sales volume to more than 32 percent as compared to previous year. Ito ay inaasahang sa pagkuha ng mas maraming market share sa pamamagitan ng pagtutulak ng kabuuang dami ng mga benta sa higit sa 32 porsyento ang bilang kumpara sa mga nakaraang taon.

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