Samsung Replaced Motorola as Second Largest Mobile Phones Manufacturer »ï¼º ÀüÀÚ´Â ¸ðÅä·Î¶ó°¡ µÎ ¹øÂ°·Î Å« ÈÞ´ë ÀüÈ Á¦Á¶ ¾÷ü·Î ±³Ã¼
Samsung Electronics overtook Motorola Inc as the second largest mobile phones manufacturer globally during quarter two, immediate after recent sales drop announcement by Motorola in both Asian and European market. »ï¼º ÀüÀÚ´Â 2 ºÐ±â µ¿¾È Àü¼¼°èÀûÀ¸·Î µÎ ¹øÂ°·Î Å« ÈÞ´ë ÀüÈ Á¦Á¶ ¾÷ü, Áï½Ã ¸ðµÎ ¾Æ½Ã¾Æ¿Í À¯·´ ½ÃÀå¿¡¼ ¸ðÅä·Î¶ó¿¡ ÀÇÇØ ÃÖ±Ù ¹ßÇ¥ ÀÌÈÄ ÆÇ¸Å°¡ µå·Ó ¸ðÅä·Î¶ó IncÀÇ ¾ÐµµÇß´Ù.
Samsung shipped out 37.4 million mobile phones, slightly higher as compared to Motorola sales volume of 35 to 36 million units in quarter two that ended recently. »ï¼º ÀüÀÚ, ¾à°£ ÃÖ±Ù ³¡³ 2 ºÐ±â¿¡ ¸ðÅä·Î¶ó 35-36000000 ´ÜÀ§ÀÇ ÆÇ¸Å·®¿¡ ºñÇØ ³ôÀº 37400000 Áß¿¡ ÈÞ´ëÆù ÃâÇÏÇß´Ù. Motorola missed the second quarter sales target of USD9.4 billion and closed with only USD8.7 billion, which has weighed it down after Samsung, and even further away from Nokia. ¸ðÅä·Î¶ó´Â 2 ºÐ±â USD9.4 ¾ï¿øÀÇ ¸ÅÃâ ¸ñÇ¥¸¦ ³õÄ£ °æ¿ì¿¡¸¸ USD8.7 ¾ï, ¸ö¹«°Ô¿Í »ï¼º ÈÄ ³»·Á Æó¼â, ±×¸®°í ½ÉÁö¾î´Â ³ëŰ¾Æ·ÎºÎÅÍ ¸Ö¸® ¶³¾îÁ®ÀÖ´Ù.

The main contribution of Samsung sales ramping up is due to its famous Ultra Edition product line in established market and rising sales volume of some of its entry level mobile phones especially in emerging market. ÆÇ¸Å°¡ ²ø¾î ¿Ã·È´Ù°í »ï¼º ÀüÀÚÀÇ ÁÖ¿ä ±â¿© ½ÃÀå¿¡¼ À¯¸íÇÑ '¿ïÆ®¶ó ¿¡µð¼Ç Á¦Ç° ¶óÀÎÀ» ¼³¸³Çϰí ÀϺδ ¿£Æ®¸® ·¹º§ÀÇ »ó½Â, ƯÈ÷ ½ÅÈï ½ÃÀåÀÇ ÈÞ´ëÆù ÆÇ¸Å·® ¿¹Á¤ÀÌ´Ù. On the other hand, Motorola failed to gain the market share in mid-end mobile phones and unable to continue keeping its profit margin in established market like Europe countries due to demand saturation. ¹Ý¸é, ¸ðÅä·Î¶ó´Â °è¼Ó À¯Áö Áß¼ø - ÈÞ´ë ÀüÈ¿Í ¿£µå ½ÃÀå Á¡À¯À² È®´ë¿¡ ½ÇÆÐ¾ø´Â À¯·´ ±¹°¡Ã³·³ ¼³¸³ äµµ ¼ö¿ä·Î ÀÎÇØ ½ÃÀå¿¡¼ ÀÌÀ±À» ³²±æ. Furthermore, it didn¡¯t continue the good selling momentum of its Razr by introducing follow-up models fast enough into the commercial market. ¶ÇÇÑ, ±×°ÍÀ» µû¸¦ - µµÀÔÇÏ¿© ÀÚ»çÀÇ ·¹ÀÌÀúÀÇ ÁÁÀº ¸ð¸àÅÒÀ» °è¼Ó ÆÇ¸ÅÇÏÁö ¾ÊÀº »ó¿ë ¸ðµ¨À» ½ÃÀå¿¡ ÃæºÐÈ÷ ºü¸£Áö. Anyway, analysts expect that Razr 2 could potentially turn this around when it is ready to be launched in quarter three this year. ¾î·µç, ºÐ¼®°¡µéÀº ·¹ÀÌÀúÀÌ ÀáÀçÀûÀ¸·ÎÀÌ ÁÖº¯¿¡ Áغñ°¡µÇ¸é ¿ÃÇØ 3 ºÐ±â¿¡ Ãâ½Ã µÉ ¼öÀÖÀ» °ÍÀ¸·Î ±â´ëÇß´Ù.
Samsung forecasts higher sales target for the second half of the year to further secure itself in second position. »ï¼º ÀüÀÚ´Â ¿Ã ÇϹݱ⿡ ´ëÇÑ µÎ ¹øÂ°·Î ³ôÀº ¼øÀ§¿¡ ÀÚü º¸¾È ³»¼ö ÆÇ¸Å ¸ñÇ¥¸¦ ¿¹»óÇß´Ù. It is expected to capture more market shares by pushing the total sales volume to more than 32 percent as compared to previous year. ·Î Áö³ÇØ¿¡ ºñÇØ 32 % ÀÌ»óÀÇ ÃÑ ÆÇ¸Å·®À» ÃßÁøÇÏ¿© ´õ ¸¹Àº ½ÃÀå Á¡À¯À²À» ĸó Àü¸ÁÀÌ´Ù.
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July 16th, 2007 17:12 7 ¿ù 16 ÀÏ 2007 17:12
wuih, great job from Samsung. »ï¼º¿¡¼ wuih, ÁÁÀº Á÷Àå. very cool with HSDPA feature. ¸Å¿ì ¸ÚÁø ±â´ÉÀ» °®Ãá HSDPA ¼ºñ½º.
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