Smart Ads by Yahoo雅虎智能廣告
Online advertising business is becoming more and more competitive nowadays.在線廣告業務正變得越來越有競爭力的東西。 To maintain its competitiveness, Yahoo unveiled its Yahoo Smart Ads, a smart system which allows marketers to tailor their advertising content based on individual users' online behavior.為了保持競爭力，雅虎推出了雅虎智能廣告，智能系統，使營銷人員，以調整其廣告內容基於個人用戶的網上行為。 It makes the ads more effective, relevant, and interactive besides making the ads business more lucrative for Yahoo.它使廣告更加有效，相關和互動除了廣告業務更有利可圖，雅虎。
This behavioral targeting advertising strategy is also widely adopted by internet giants such as Google and Microsoft.這種行為定位廣告策略也被廣泛採用互聯網巨頭如谷歌和微軟。 Yahoo, Google and Microsoft have spent substantial money to acquire advertising firms which help to track web users' habits for their online advertising business.雅虎，谷歌和微軟已經花費大量資金收購廣告公司，以幫助追踪網絡用戶的習慣，他們的在線廣告業務。
Yahoo SmartAds will study users' behaviour, age, habits, geographical location, etc and connect them with marketing that caters to their interests.雅虎SmartAds將研究用戶的行為，年齡，生活習慣，地理位置等，並與市場連接起來，滿足他們的利益。 For instance, Yahoo might identify a user's age and sex from his account registration.例如，雅虎可能會識別使用者的年齡和性別從他的帳戶註冊。 His search record might reveal that he is looking for a digital camera and he is staying in New York.他的搜索記錄可能透露，他正在尋找一台數碼相機和他住在紐約。 The ads will then lead him to the shops that offer the products he is looking for.這些廣告將帶領他的商店，提供的產品，他期待的。 This new technology will assist users or web surfers to avoid a clutter of random ads and lead them to the relevant ads that serve their need.這項新技術將幫助用戶或網上衝浪，以避免雜波的隨機廣告和引導他們到相關的廣告服務的需要。 To customize the advertisements, marketers need to provide Yahoo with artwork and audience research so that SmartAds can generate thousands of unique combinations, each adapted to a particular user.自定義廣告，營銷需要提供雅虎的藝術作品和受眾研究，以便SmartAds可以產生數以千計的獨特的組合，每個適應一個特定的用戶。
After all, SmartAds is a brilliant idea and makes advertising more effective and targets more relevant market catchments via internet.畢竟， SmartAds是一個好主意，使廣告更有效和更相關的目標市場集水互聯網。 At the same time, it also reduces surfers' time and effort to seek for relevant information.同時，它也降低了用戶的時間和精力去尋找有關資料。
IMPORTANT : The page is machine translated and provided "as is" without warranty. 重要事項 ：該網頁是機器翻譯和“原樣”提供，無保修。 Machine translation may be difficult to understand.機器翻譯可能很難理解。 Please refer to請參閱 original English article英文原版的文章 whenever possible.只要有可能。
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