Transformers: Buy the Products Not The Movie變形金剛：購買產品不是電影

Blockbuster movies will usually result in the high demand for their respective toys and merchandise.百視電影通常會導致高需求各自的玩具和商品。 Star Wars, Harry Potter, Toy Story, Shrek, and Spiderman, are some of the big hits that come to mind.星球大戰，哈利波特，玩具總動員，怪物史萊克和蜘蛛俠，是一些大安打是令人難以忘懷。 Buy toys that are made to sell a blockbuster movie?買玩具，是為了出售電影？ That’s right.這是正確的。 Transformers is produced with the ultimate goal of selling toys and products.變壓器的生產，最終目標是賣玩具和產品。


Transformers was introduced in 1984.變壓器是在1984年。 It depicted a saga of good against evil.它描述了一個傳奇的良好反對邪惡。 An intergalactic war erupted between two races of robots, the Autobots and the evil Decepticons.一個星際之間的戰爭爆發兩站比賽的機器人，在汽車和邪惡的霸天虎。 The robots disguised themselves as objects on earth including cars, trucks, planes, machines and other technological creations.機器人裝扮成物體在地球上包括轎車，卡車，飛機，機器和其他技術創新。 The fusion of man and machine reaches its zenith in this fantasy movie.融合人與機器達到其頂峰在這個幻想電影。

The generation that grew up with Transformers is in their 30s now; they have the purchasing power to revive their nostalgic interest in the film and spend money in toy shops.一代成長起來的變壓器是30多歲，現在他們的購買力，為恢復他們的興趣懷舊電影和花錢的玩具商店。 Hasbro, the company that markets the products, has produced a variety of products targeted at this group.孩之寶公司，這些市場的產品，產生了各種各樣的產品定位在這個組。 The Transformers Music Label Frenzy and Rumble playing earphone can be transformed into a robot with some simple maneuver and twists.變形金剛音樂標籤瘋狂和火爆玩耳機可以轉化為機器人與一些簡單的動作和曲折。 Hasbro has also collaborated with several well-known names in business to optimize the popularity of their products.孩之寶還與多家知名企業的名稱，優化受歡迎的產品。 A cellphone, binoculars, and a camera can be converted into new robot figure toys.手機，望遠鏡，照相機和可以轉換成數字新機器人玩具。 The Hasbro Optimus Prime Voice changer Helmet and the Transformers Sports Label Convoy (transforms from a pair of plastic half-scale Nike shoes into a toy robot) are sure to attract the techno-savvy X–generation.在孩之寶擎天柱聲音轉換頭盔和變壓器體育標籤護送（變換從對塑料的一半規模的耐克鞋成為一個玩具機器人）肯定會吸引了技術嫻熟的X一代。 The craze with technological gizmos and toys in recent years make this marketing strategy a good bet.熱與科技小玩意和玩具在最近幾年使這一營銷策略一個很好的賭注。

Well, if movies can influence one’s behaviour, why not make the medium a direct marketing strategy?好吧，如果電影可以影響一個人的行為，為什麼不使媒體的直接營銷策略？

IMPORTANT : This is a machine translated page which is provided "as is" without warranty. 重要說明：這是一台機器翻譯網頁這是“原樣”提供，無保修。 Machine translation may be difficult to understand.機器翻譯可能很難理解。 Please refer to請參閱 original English article英文原文的文章 whenever possible.只要有可能。

Share and contribute or get technical support and help at共享和貢獻或獲得技術支持和幫助 My Digital Life Forums 我的數字生活論壇 . 。

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