Transformers: Buy the Products Not The Movie±äѹÆ÷£º¹ºÂòµÄ²úÆ·²»ÊǵçÓ°
Blockbuster movies will usually result in the high demand for their respective toys and merchandise.µçӰͨ³£»áµ¼ÖÂÔÚ¸ßÐèÇó£¬Îª¸÷×ÔµÄÍæ¾ßºÍÉÌÆ·¡£ Star Wars, Harry Potter, Toy Story, Shrek, and Spiderman, are some of the big hits that come to mind.ÐÇÇò´óÕ½£¬¹þÀû²¨ÌØ£¬Íæ¾ß×ܶ¯Ô±£¬Ê·Èð¿Ë£¬Ö©ÖëÏÀ£¬ÊÇһЩ´óÐͰ²´òÀ´Ãú¼Ç¡£ Buy toys that are made to sell a blockbuster movie?¹ºÂòÍæ¾ß×÷³ö³öÊÛÖØ°õÕ¨µ¯µÄµçÓ°£¿ That¡¯s right.˵µÄȨÀû¡£ Transformers is produced with the ultimate goal of selling toys and products.±äѹÆ÷ÊÇÖÆ×÷µÄ×îÖÕÄ¿±ê£¬ÏúÊÛÍæ¾ßºÍ²úÆ·¡£ 
Transformers was introduced in 1984.±äѹÆ÷½éÉÜÁËÔÚ1984Äê¡£ It depicted a saga of good against evil.ËüÃè»æÁË×ôºØÁ¼ºÃµÄ¶Ôа¶ñµÄ¡£ An intergalactic war erupted between two races of robots, the Autobots and the evil Decepticons. 1 intergalacticÕ½Õù±¬·¢Ö®¼äµÄÁ½Õ¾±ÈÈüµÄ»úÆ÷ÈË£¬ autobotsºÍа¶ñdecepticons ¡£ The robots disguised themselves as objects on earth including cars, trucks, planes, machines and other technological creations.»úÆ÷ÈËαװ³É×Ô¼ºµÄÎïÌåÔÚµØÇòÉÏ£¬°üÀ¨Æû³µ£¬¿¨³µ£¬·É»ú£¬»úÆ÷ºÍÆäËû¼¼Êõ´´Ð¡£ The fusion of man and machine reaches its zenith in this fantasy movie.Èںϣ¬ÈËÓë»úÆ÷´ïµ½Æä¶¥µãÔÚÕâ·½ÃæµÄ»ÃÏëµçÓ°¡£
The generation that grew up with Transformers is in their 30s now; they have the purchasing power to revive their nostalgic interest in the film and spend money in toy shops.Ò»´ú³É³¤ÆðÀ´µÄ±äѹÆ÷ÊÇÔÚ30¶àË꣬ÏÖÔÚËûÃÇÓйºÂòÁ¦£¬ÒÔÕñÐËÆä»³¾ÉµÄÐËȤ£¬µçÓ°ºÍ»¨Ç®ÔÚÍæ¾ßÉ̵ꡣ Hasbro, the company that markets the products, has produced a variety of products targeted at this group.º¢Ö®±¦£¬¸Ã¹«Ë¾ÈÏΪ£¬Êг¡µÄ²úÆ·£¬²úÉúÁ˸÷ÖÖ¸÷ÑùµÄ²úÆ·ÓÐÕë¶ÔÐÔµÄÔÚÕâ¸ö×é¡£ The Transformers Music Label Frenzy and Rumble playing earphone can be transformed into a robot with some simple maneuver and twists.±äѹÆ÷³ªÆ¬µÄ¿ñÈȺÍ¡¡·¢»Ó¶ú»ú¿Éת»¯Îª»úÆ÷ÈËÓëһЩ¼òµ¥µÄ¶¯×÷ºÍÇúÕÛ¡£ Hasbro has also collaborated with several well-known names in business to optimize the popularity of their products.º¢Ö®±¦»¹Óë¶à¼ÒÖøÃûµÄÃû×ÖÔÚÒµÎñÓÅ»¯µÄÆÕ¼°ËûÃǵIJúÆ·¡£ A cellphone, binoculars, and a camera can be converted into new robot figure toys.ÊÖ»ú£¬ÍûÔ¶¾µ£¬Ïà»ú¿ÉÒÔת»¯ÎªÐµĻúÆ÷È˵ÄÊý×ÖÍæ¾ß¡£ The Hasbro Optimus Prime Voice changer Helmet and the Transformers Sports Label Convoy (transforms from a pair of plastic half-scale Nike shoes into a toy robot) are sure to attract the techno-savvy X¨Cgeneration.¸Ãº¢Ö®±¦ÇæÌìÖùµÄÉùÒô£¬»»Í·¿øºÍ±äѹÆ÷ÌåÓý±êÇ©³µ¶Ó£¨±ä»»£¬´ÓÒ»¶ÔËÜÁϵÄÒ»°ë¹æÄ£µÄÄÍ¿ËЬµ½Íæ¾ß»úÆ÷ÈË£©µÄ¿Ï¶¨£¬ÒÔÎüÒý¼¼Êõ¾«Ã÷µÄXÒ»´ú¡£ The craze with technological gizmos and toys in recent years make this marketing strategy a good bet.ÈÈÓë¼¼ÊõÉ豸ºÍÍæ¾ß£¬ÔÚ×î½ü¼¸ÄêʹÕâ¸öÓªÏú²ßÂÔµÄÒ»¸öºÜºÃµÄ¶Ä×¢¡£
Well, if movies can influence one¡¯s behaviour, why not make the medium a direct marketing strategy?ºÃ°É£¬Èç¹ûµçÓ°¿ÉÒÔÓ°ÏìÒ»¸öÈ˵ÄÐÐΪ£¬ÎªÊ²Ã´²»Ê¹ÖеÈÖ±½ÓµÄÓªÏú²ßÂÔ£¿
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June 26th, 2007 14:58 2007Äê6ÔÂ26ÈÕ14ʱ58·Ö
kool
June 26th, 2007 19:33 2007Äê6ÔÂ26ÈÕ19ʱ33·Ö
I can¡¯t wait to see the movieÎÒ²»ÄܵÈ×Å¿´µçÓ°

I¡¯ve seen the trailer and it¡¯s greatÎÒ¿´µ½ÍϳµºÍËüµÄΰ´ó
I don¡¯t mind that Hasbro is doing this marketing stuff, so it¡¯sa good thing.ÎÒ²»½éÒâ˵£¬º¢Ö®±¦ÊÇÕâÑù×öÊг¡ÓªÏúµÄ¶«Î÷£¬ËùÒÔÕâÊÇÒ»¼þºÃÊ¡£