Cingular Brand Killed Before iPhone Launch Cingular的品牌被殺之前推出iPhone
After purchasing the remaining 40 percent of Cingular last year, AT&T has begun the process of rebranding some 1,800 Cingular stores.購買後，其餘百分之四十的Cingular去年， AT ＆ T公司已開始1800年更名Cingular的一些商店。 The telecom, which will be the sole carrier of the iPhone in the US, is undertaking the rebranding move just weeks before Apple’s hotly anticipated smartphone hits the market.電信，這將是唯一承運人的iPhone在美國，正在重新塑造移動剛剛星期之前蘋果公司的熱切期待的智能手機上市。
“Our branding Email Marketing Software - Free Demo campaign is performing at and above projected levels, and customer response has been very positive,” Randall Stephenson, AT&T’s chief operating officer, said. “我們的品牌電子郵件營銷軟件-免費演示活動表演及以上預計的水平，客戶反應非常積極”的R andallS tephenson， A T＆ T公司的首席運營官說。 
The San Antonio-based phone giant is accelerating its rebranding efforts of one of the best-known brands in the market, and will make the orange “Jack” logo and Cingular name disappear from new devices being sold.聖安東尼奧馬刺為基礎的電話業巨頭正在加速其品牌的努力的一個最知名的品牌市場，將使橙“傑克”標識和Cingular的名字消失的新設備被出售。
The decision to move to this phase of the branding campaign is based on research that indicates that consumer awareness of AT&T — one of the best-known, most durable and iconic brands in the world — is high and ahead of expectations, the company said.該決定將這一階段的品牌活動的基礎上研究表明，消費者的認識AT ＆ T公司之一-最有名的，最持久的和標誌性品牌在世界上-高，超出市場預期，該公司表示。
[Via [威盛 technewsworld.com ]
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