Cingular Brand Killed Before iPhone Launch Cingular Merek Killed Sebelum Peluncuran iPhone
After purchasing the remaining 40 percent of Cingular last year, AT&T has begun the process of rebranding some 1,800 Cingular stores. Setelah membeli sisa 40 persen dari tahun terakhir Cingular, AT & T telah mulai proses rebranding beberapa toko Cingular 1800. The telecom, which will be the sole carrier of the iPhone in the US, is undertaking the rebranding move just weeks before Apple's hotly anticipated smartphone hits the market. The telecom, yang akan menjadi satu-satunya operator dari iPhone di AS, yang melakukan rebranding yang bergerak hanya minggu sebelum Apple's diantisipasi dengan semangat smartphone hits pasar.
“Our branding Email Marketing Software – Free Demo campaign is performing at and above projected levels, and customer response has been very positive,” Randall Stephenson, AT&T's chief operating officer, said. "Kami merek Email Marketing Software - Free Demo kampanye kinerja di atas proyeksi tingkat, dan respons pelanggan sangat positif," Randall Stephenson, AT & T's chief operating officer berkata. 
The San Antonio-based phone giant is accelerating its rebranding efforts of one of the best-known brands in the market, and will make the orange “Jack” logo and Cingular name disappear from new devices being sold. San Antonio yang berbasis telepon raksasa-nya adalah mempercepat upaya rebranding dari salah satu yang paling dikenal-merek di pasar, dan akan membuat orange "Jack" logo Cingular nama dan hilang dari perangkat baru yang dijual.
The decision to move to this phase of the branding campaign is based on research that indicates that consumer awareness of AT&T — one of the best-known, most durable and iconic brands in the world — is high and ahead of expectations, the company said. Keputusan untuk pindah ke tahap ini, dari promosi merek didasarkan pada penelitian yang menunjukkan bahwa kesadaran konsumen AT & T - salah satu yang paling dikenal, paling tahan lama dan merek ikonik di dunia - yang tinggi dan harapan di depan, perusahaan mengatakan.
[Via [Via technewsworld.com technewsworld.com ] ]
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