Is Apple Losing OS Share? ¾ÖÇÃÀÇ OS¸¦ °øÀ¯ ÀҴ°¡?
Apple is riding high lately. ¾ÖÇÃÀÌ ³ôÀº ¿äÁò¿¡ ÈÛ½ÎÀ̰íÀÖ´Ù. Their transition to the Intel chip has been smooth and the popularity of both iTunes and the iPod has been translating into computer sales. ÀÎÅÚ Ä¨À¸·ÎÀÇ ÀüȯÀº µÎ ¾ÆÀÌÆªÁî¿Í ¾ÆÀÌÆÌÀÇ ÀαⰡ ÄÄÇ»ÅÍ ÆÇ¸Å¿¡ ¸Å²ô·¯¿î ¹ø¿ªµÇ¾ú½À´Ï´Ù.
But according to the ÇÏÁö¸¸ µû¸£¸é Net Applications newsletter Net ApplicationsÀÌ ´º½º ·¹ÅÍ I got in my inbox yesterday, the apocalypse is about strike at Apple. ³»¹ÞÀº ÆíÁö¿¡ ¾îÁ¦ ÆÄ¾÷¿¡ ´ëÇØ ¾ÖÇÃÀÇ Á¾¸»ÀÔ´Ï´Ù. What are the signs of the Apple apocalypse? ¾ÖÇÃÀÇ Á¾¸»ÀÇ ÈçÀûÀº ¹«¾ùÀԴϱî? They cite accounting irregularities (Wall Street didn¡¯t care), the ±×µéÀº »ó°üÇÏÁö ¾Ê¾Ò´Ù), (ºÐ½Ä ȸ°è ¿ù½ºÆ®¸®Æ® À¼À» the mass recall of notebook batteries ³ëÆ®ºÏ ¹èÅ͸® ´ë·® ¸®ÄÝ (it was Sony¡¯s fault), and a 0.02% drop in OS usage. (¼Ò´ÏÀÇ À߸ø), ¹× OSÀÇ »ç¿ë¿¡ 0.02 %¸¦ ±â·ÏÇß´Ù. Yep, just a little 0.02% drop. ÀÀ, Á¶±ÝÀº 0.02 % °¨¼ÒÇß´Ù.
Here¡¯sa passage from their newsletter: ¿©±â¿¡ ÀÚ½ÅÀÇ ´º½º ·¹ÅÍ¿¡¼ Åë°ú :
¡°Mac Intel OS usage is growing quickly, and currently has 0.62 percent usage market share, but overall Mac OS usage is slightly down.. "¸Æ OS¸¦ »ç¿ë ÀÎÅÚ ºü¸£°Ô ¼ºÀåÇϰí ÇöÀç 0.62 %ÀÇ ½ÃÀå Á¡À¯À²À» »ç¿ëÇϰíÀÖ´ÙÁö¸¸, Àü¹ÝÀûÀ¸·Î ¸Æ OSÀÇ »ç¿ëÀÌ ¾à°£ ¾Æ·¡·Î .. Back in December 2005 total Mac OS usage market share was 4.35 percent, but August 2006 numbers show total Mac OS market share down to 4.33 percent.¡± 2005 ³â 12 ¿ù ÃÑ »ç¿ë·® ¸Æ OS ½ÃÀå Á¡À¯À²Àº 4.35 % ¿´Áö¸¸ 2006³â 8¿ù ¼ýÀÚ¸¦ ³»·Á 4.33 %·Î Àüü ¸Æ OS ½ÃÀå Á¡À¯À²À» º¸¿©. "
So how did Net Applications measure this 0.02% drop? ±×·¡¼ ¾î¶»°Ô Á¶Ä¡¸¦ Net ApplicationsÀÌ 0.02 % °¨¼Ò? They have an expensive web traffic analyzing service for webmasters called HitsLink. ±×µéÀº ºñ½Ñ È÷Æ® À¥¸¶ ½ºÅͶó´Â À¥ Æ®·¡ÇÈ¿¡ ´ëÇÑ ¼ºñ½º¸¦ ºÐ¼®Çß´Ù. I used to use HitsLink for ³»°¡ »ç¿ëÇÏ´Â µ¥ »ç¿ëµÇ´Â È÷Æ® MethodShop.com but have since switched to a less expensive service with more features. ÇÏÁö¸¸ ÀÌÈÄ ´ú ºñ½Ñ ¼ºñ½º¿¡ ´õ ¸¹Àº ±â´É°ú ÇÔ²² ¹Ù²å¾î¿ä. Hummm¡¦ could I be the source of the 0.02% drop? Hummm ... Àü 0.02 % µå·ÓÀÇ ¿øÃµÀÌ µÉ ¼ö ÀÖÀ»±î? Because of all the iPod related articles on our website we tend to have a higher Mac user base. ¸ðµç ¾ÆÀÌÆÌ °ü·Ã ±â»ç ¸Æ »ç¿ëÀÚ ±â¹ÝÀ» °¡Áö°í Àֱ⠶§¹®¿¡ ¿ì¸®°¡ ¿ì¸®º¸´Ù ³ôÀº °æÇâÀÌ À¥»çÀÌÆ®¿¡ÀÖ½À´Ï´Ù. Maybe the 0.02% drop could be attributed to people going on vacation and not using their computer that month. ¾î¼¸é 0.02 % µå·Ó ´Þ¿¡ ÈÞ°¡¸¦°¡´Â »ç¶÷µéÀÌ ÄÄÇ»Å͸¦ »ç¿ëÇÏÁö ¾Ê´Â °æ¿ì¿¡ ÀÇÇÑ °ÍÀÌ µÉ ¼öÀÖ´Ù. Or what about the wave of blackouts in America this summer. ¶Ç´Â ¹Ì±¹¿¡¼ À̹ø ¿©¸§¿¡ ¹«¾ùÀ» ÀÒ¾î¹ö¸®´ÂÀÇ ¹°°á¿¡ ´ëÇØ. Yes I¡¯m being sarcastic, but can you blame me? ¿¹ ¹Ý¾î¹ýÁö¸¸, ´ç½ÅÀÌ ³¯ ºñ³ÇÒ ¼ö ÀÖÁÒ? It¡¯s only a 0.02% drop. ±×°ÍÀº ºÒ°ú 0.02 % ÁÙ¾ú´Ù.
Besides the fact that Net Applications is all jacked up over a 0.02% drop, can you really match up marketshare (computer sales) with visitor statistics solely based on HitsLink subscribers? »ç½Ç Net ApplicationsÀÌ ¸ðµÎ 0.02 %ÀÇ µå·Ó ÀÌ»óÀÇ ³úÆÄ°¡ °Ô´Ù°¡, ´ç½ÅÀº Á¤¸» ¹æ¹®ÀÚ Åë°è (ÄÄÇ»ÅÍ ÆÇ¸Å) È÷Æ® °¡ÀÔÀÚ¸¦ ±â¹ÝÀ¸·Î ½ÃÀå Á¡À¯À²Àº ÀüÀûÀ¸·Î ÀÏÄ¡Çմϱî? No. Web usage by only HitsLink subscribers is just a small random sampling and has nothing to do with overall market share. È÷Æ® °¡ÀÔÀÚ¿¡ ÀÇÇØ¼¸¸ ¹øÈ£ À¥ »ç¿ëÀ» ±×³É ÀÛÀº ¹«ÀÛÀ§ Ç¥º»À̸ç ÀüüÀûÀÎ ½ÃÀå Á¡À¯À²À» ÇÔ²² ÇÒ ¼ö ¾ø´Ù. Maybe Net Applications should offer to share their data with some other web traffic analyzing services before they declare the next 0.02% apocalypse. ±×µéÀº ´ÙÀ½¿¡ 0.02 %ÀÇ Á¾¸»À» ¼±¾ðÇϱâ Àü¿¡Áöµµ¸¦ Net Applications ´Ù¸¥ À¥ Æ®·¡ÇÈÀ» ºÐ¼®Çϰí ÀÚ½ÅÀÇ µ¥ÀÌÅ͸¦ °øÀ¯ÇÏ´Â ¼ºñ½º¸¦ Á¦°øÇؾßÇÕ´Ï´Ù.
Also, how credible is Net Applications? ¶ÇÇÑ, ¾ó¸¶³ª ½Åºù¼ºÀÌ Net ApplicationsÀÌ ¹«¾ùÀԴϱî? In the same September 18th newsletter they mistakenly reported that ¡°iPod sales peaked at over 12 million units for the 4th quarter of 2005, but have stumbled to 8.5 million and 8.1 million units the most recent two quarters¡¦¡± 12 million is close, but wrong. °°Àº 9¿ù 18ÀÏ ´º½º ·¹ÅÍ¿¡¼ ±×µéÀº ½Ç¼ö "¾ÆÀÌÆÌ ÆÇ¸Å´Â 2005 ³â 4 ºÐ±â 12 ¸¸´ë¸¦ Á¤Á¡À¸·Î,ÇÏÁö¸¸ »ß°Æ°¡ 8,500,000 ¹× 8,100,000 ´ÜÀ§¸¦ °¡Àå ÃÖ±ÙÀÇ 2 ºÐ±â ..."1200 ¸¸ °¡±î¿î °ÍÀ¸·Î À߸øÀÌÁö¸¸ . In Q1 of 2006 2006 ³â 1 ºÐ±â Apple sold over 14 million iPods ¾ÖÇÃÀÇ ¾ÆÀÌÆÌ¿¡ ÆÈ·È´Ù 14000000 . ÇÕ´Ï´Ù.
One last thing. ¸¶Áö¸· ÇѰ¡Áö. The newsletter also reports that ´º½º ·¹Å͵µº¸°í 1% of web users are still using Windows ME À¥ »ç¿ëÀÚÀÇ 1 %´Â ¿©ÀüÈ÷ À©µµ¿ì ME¸¦ »ç¿ëÇÏ´Â . ÇÕ´Ï´Ù. Those crazy backwards bastards. °Å²Ù·Î Àú ¹ÌÄ£ ³ðµé. God bless ¡®em. Çϳª´Ô ²²¼ ±×µéÀ» ÃູÀÌ Àֱ⸦.
IMPORTANT : This is a machine translated page which is provided "as is" without warranty. Áß¿ä :ÀÌ ±â°è´Â "º¸Áõµµ¾øÀÌÀÖ´Â ±×´ë·Î"Á¦°øµË´Ï´Ù ÆäÀÌÁö¸¦ ¹ø¿ªÇß´Ù. Machine translation may be difficult to understand. ±â°è ¹ø¿ªÀ» ÀÌÇØÇϱ⠾î·Á¿ï ¼öÀÖ½À´Ï´Ù. Please refer to À» ÂüÁ¶ÇϽñ⠹ٶø´Ï´Ù original English article ¿ø·¡ ¿µ¾î ¹®¼ whenever possible. ¾ðÁ¦µç °¡´ÉÇÕ´Ï´Ù.
Share and contribute or get technical support and help at °øÀ¯¿Í ±â¿©Çϰųª ±â¼ú Áö¿ø°ú¿¡ µµ¿òÀÌ My Digital Life Forums ³» µðÁöÅÐ »ýȰ Æ÷·³ . ÇÕ´Ï´Ù.
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