NBC is teaming up with viral video Web site YouTube to promote its fall season. Under the agreement, announced Tuesday, YouTube will create a dedicated NBC channel on its Web site. In exchange, NBC will hype YouTube through on-air promos.
The deal is noteworthy, considering NBC’s legal turmoils with YouTube. A popular Saturday Night Live skit called “Lazy Sunday” was uploaded to YouTube in December 2005 without NBC’s consent. The video — which poked fun at Disney’s The Chronicles of Narnia movie — made YouTube an instant Internet sensation. Lazy Sunday was viewed more than five million times on YouTube before NBC Universal forced the site to remove it, along with several other copyrighted NBC video clips in February 2006. NBC later placed the skit on its SNL web page as well as in the iTunes Store. Coincidently, YouTube.com won’t be able to post the Lazy Sunday video as part of the new deal, NBC spokesman Joe Libonati said Tuesday.
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