Know Your Visitors Profile and Attribute with adCenter Demographics Prediction ¾Ë°í ¹æ¹®ÀÚ ÇÁ·ÎÇÊ ¹× Àα¸ Åë°è ÇÐÀû Ư¼º ¿¹Ãø°ú ÇÔ²² ¾Öµå ¼¾ÅÍ

Microsoft adCenter Labs has released Demographics Prediction tool that predict a user¡¯s age, gender, and other demographic information, based on his or her online behavior. MSÀÇ ¾Öµå ¼¾ÅÍ ¿¬±¸¼Ò, ¹× ±âŸ Àα¸ Åë°è ÇÐÀû Á¤º¸¸¦ ÀÚ½ÅÀÇ ¿Â¶óÀÎ ÇൿÀ» ±â¹ÝÀ¸·Î ÇÑ »ç¿ëÀÚÀÇ ¿¬·É, ¼ºº° Àα¸ Åë°è ¿¹ÃøÀ» ¿¹ÃøÇÏ´Â µµ±¸¸¦ ¸±¸®½ºÇß½À´Ï´Ù. Demographics Predition is designed to help advertisers to find out more about the demographics about a certain product or a website, as customer profile data can provide important hints for targeted advertising. °í°´ ÇÁ·ÎÇÊ µ¥ÀÌÅ͸¦ Ÿ°Ù ±¤°í¿¡ ´ëÇÑ ÈùÆ®¸¦ Á¦°øÇÒ ¼öÀÖ´Â Áß¿äÇÑ Åë°è Predition ƯÁ¤ Á¦Ç°À̳ª À¥ »çÀÌÆ®¿¡ ´ëÇÑ Àα¸ Åë°è¿¡ ´ëÇØ ÀÚ¼¼È÷ ¾Ë¾Æ ±¤°íÁÖ¸¦ µ½±â À§ÇØ °í¾ÈµÇ¾ú½À´Ï´Ù. However, webmaster can use the prediction tool to know the visitors to their websites or any sites too, especially if they don¡¯t ask users to register their profiles. ±×·¯³ª, À¥¸¶ ½ºÅͰ¡ ÀÚ½ÅÀÇ À¥»çÀÌÆ® ¶Ç´Â ¾î¶² »çÀÌÆ®µµ ¹æ¹®ÀÚ°¡ ¾Ë°í ¹¯Áö ¸»¾Æ¿ä °æ¿ì ƯÈ÷ »ç¿ëÀÚµéÀÇ ÇÁ·ÎÇÊÀ» µî·ÏÇÏ·Á¸é ¿¹Ãø µµ±¸¸¦ »ç¿ëÇÒ ¼öÀÖ½À´Ï´Ù.

To predict your blog or site visitors profile and audience attribute, visit Microsoft adCenter Labs ºí·Î ±×³ª »çÀÌÆ® ¹æ¹®ÀÚ ÇÁ·ÎÇÊ ¹× °í°´ Ư¼º, ¹æ¹®À» ¿¹ÃøÇÏ·Á¸é MSÀÇ ¾Öµå ¼¾ÅÍ ·¦½º Demographics Prediction Àα¸ Åë°è ¿¹Ãø , and key in a keyword or a web address link location (URL), then select Query or URL, and then click Go. , ¹× Ű¿öµå ¶Ç´Â À¥ ÁÖ¼Ò¸¦ ¸µÅ© À§Ä¡ (URL)¸¦ ´ÙÀ½ Äõ¸® ¶Ç´Â URLÀ» ¼±ÅÃÇÑ ´ÙÀ½ Ű ´ÙÀ½ Go¸¦ ´©¸¨´Ï´Ù. Microsoft adCenter will calculate and display statistic about which gender oriented with certain confidence and which age band oriented with distribution for the query or website, based on the online behavior which is gathered from search queries and webpage views. MS´Â ¾Öµå ¼¾ÅͰ¡ °è»êµÇ¸ç¿¡ ´ëÇÑ Àڽۨ°ú ³ªÀÌ, ¼ºº° ƯÁ¤ ¹êµå Äõ¸® ¶Ç´Â À¥»çÀÌÆ®, À¥ÆäÀÌÁö¸¦º¸±â¿¡¼­ °Ë»ö¾î¸¦ ¼öÁýÇÏ°í ¿Â¶óÀÎ Çൿ¿¡ µû¶ó ºÐ¹è ÁöÇâ°ú ÁöÇâ¿¡ ´ëÇÑ Åë°è°¡ Ç¥½ÃµË´Ï´Ù.

However, the results may not be accurate as of now, and the disclaimer said the statistics on Demographic Prediction page are based on undisclosed size of sample data and are for proof of concept only, and actual results may vary. ±×·¯³ª ±× °á°ú·Î Áö±Ý, ±×¸®°í Á¤È®ÇÏÁö ¾ÊÀ» ¼öÀÖ½À´Ï´Ù ¸éÃ¥ Á¶Ç× ÆäÀÌÁö¿¡ÀÖ´Â Àα¸ ¿¹Ãø Åë°è »ùÇà µ¥ÀÌÅÍÀÇ Å©±â¸¦ ±â¹ÝÀ¸·ÎÇÏ´Â ¹Ì°ø°³ ÄÁ¼ÁÀÇ Áõ°Å¿¡ ´ëÇØ¼­¸¸, ±×¸®°í ½ÇÁ¦ °á°ú´Â ´Ù¸¦ ¼öµµÀÖ´Ù. For À» À§ÇØ My Digital Life ³» µðÁöÅÐ ¶óÀÌÇÁ , orientation shows it¡¯s male oriented with 0.83 confidence and 0.17 confidence for female oriented. ¿À¸® ¿£Å×ÀÌ¼Ç 0.83 Àڽۨ°ú ¿©¼º ÀÌ°Ç ³²¼º 0.17 ÁöÇâ¿¡ ´ëÇÑ Àڽۨ°ú ÁöÇâÀ» º¸¿©ÁÝ´Ï´Ù. You may interpret it as Microsoft is 83% confident that this site is male oriented or visited mostly by male, or 83% of the traffic is from male surfers. MS´Â 83 %°¡ÀÌ »çÀÌÆ®¸¦ ÁöÇâÀûÀÎ ³²¼ºÀ̳ª ³²¼º, ¶Ç´Â Æ®·¡ÇÈÀÇ 83 %´Â ´ëºÎºÐÀÇ ¹æ¹®À» È®½ÅÇϰíÀÖ´Ù ´ç½ÅÀº ±×°ÍÀ» ÇØ¼®ÇÒ ¼öÀÖ½À´Ï´Ù ³²¼º ¼­ÆÛÀÔ´Ï´Ù.

If you believe it, then you¡¯re in for a shock. ±×·¸°Ô ¹ÏÀ¸½Å´Ù¸é, ´ÙÀ½¿¡ Ãæ°ÝÀ» À§ÇØ ¿Ô½À´Ï´Ù. If you analyse Google by keying in http://www.google.com and select URL, the result will show 1.00 for female oriented, which may means no guy is using Google. ±¸±Û http://www.google.comÀ» ¼±ÅÃÇϸé URL¿¡ keyingÀ¸·Î ºÐ¼®, °á°ú´Â ¾Ï, ¼ö ¾ø´Ù´Â ÀÇ¹Ì ÁöÇâÀûÀÎ »ç¶÷À» À§ÇØ ±¸±ÛÀ» »ç¿ëÇÏ´Â 1.00À» º¸¿©ÁÝ´Ï´Ù. But the conclusion may be as simple as that the Demographics Prediction tool is pretty confident that Google website is visited mostly by female, which based on previous Microsoft adCenter Labs team explaination on results when analyzing with keywords. ±×·¯³ª °á·ÐÀ¸·Î ±× Àα¸ Åë°è ¿¹Ãø µµ±¸¸¦ ²Ï ´ëºÎºÐ GoogleÀÌ À¥»çÀÌÆ®´Â ÀÌÀü¿¡ MS´Â ¾Öµå ¼¾ÅÍ ÆÀÀ» ¿¬±¸¼Ò ¼³¸í¿¡ Ű¿öµå¿Í ºÐ¼® °á°ú¸¦ ¹ÙÅÁÀ¸·ÎÇßÀ» ¶§ ¿©¼ºÀ¸·Î¼­ ÀڽۨÀ» ¹æ¹®ÇÏ´Â °£´ÜÇÑÀÖÀ» ¼öÀÖ½À´Ï´Ù.

This tool is designed to predict the age and gender of customers who search online using particular terms or visit given websites. ÀÌ µµ±¸´Â ³ªÀÌ¿Í ¿Â¶óÀΠƯÁ¤ ¿ë¾î¸¦ °Ë»öÇϰųª ƯÁ¤ À¥ »çÀÌÆ® ¹æ¹® °í°´ÀÇ ¼ºº°À» ¿¹ÃøÇÏ´Â »ç¶÷À» »ç¿ëÇÏ¿© ¼³°èµÇ¾ú½À´Ï´Ù. For example, if you search online for a specific type of minivan, the Demographics Prediction tool will reveal that women are more likely to search using this query than men are (54% vs. 45%). ¿¹¸¦ µé¾î, °Ë»öÇÏ¸é ¹Ì´Ï¹êÀÇ Æ¯Á¤ À¯ÇüÀ»À§ÇÑ ¿Â¶óÀÎ, Àα¸ Åë°è ¿¹Ãø µµ±¸´Â ¿©¼ºº¸´Ù ³²¼º 45 % ´ë (54 %)º¸´Ù ³ô´Ù´ÂÀÌ Äõ¸®¸¦ »ç¿ëÇÏ¿© °Ë»öÀ» ¹àÈú ¿¹Á¤ÀÌ´Ù. However, if you try a specific type of pickup truck, you¡¯ll find that men are much more likely to use this phrase (61% vs. 38%). 38 % ´ë ÇȾ÷ Æ®·°ÀÇ °æ¿ì ƯÁ¤ À¯ÇüÀÇ ½Ãµµ ±×·¯³ª, ´ç½ÅÀÌ ÈξÀ ´õ °¡´É¼ºÀÌ ³²¼ºÀÌ ¹®±¸¸¦ »ç¿ëÇϴ ãÀ»°Å¾ß (61 %). You can also type in a website, and this tool will show you the percentage of male and female visitors to that site. À¥»çÀÌÆ®¿¡ ±× »çÀÌÆ®¿¡ ³²¼º°ú ¿©¼º ¹æ¹®ÀÚÀÇ ºñÀ²ÀÌ Ç¥½ÃµË´Ï´Ù ¼öµµ À¯Çü, ±×¸®°íÀÌ µµ±¸ÀÔ´Ï´Ù.

IMPORTANT : This is a machine translated page which is provided "as is" without warranty. Áß¿ä :ÀÌ ±â°è´Â "º¸Áõµµ¾øÀÌÀÖ´Â ±×´ë·Î"Á¦°øµË´Ï´Ù ÆäÀÌÁö¸¦ ¹ø¿ªÇß´Ù. Machine translation may be difficult to understand. ±â°è ¹ø¿ªÀ» ÀÌÇØÇϱ⠾î·Á¿ï ¼öÀÖ½À´Ï´Ù. Please refer to À» ÂüÁ¶ÇϽñ⠹ٶø´Ï´Ù original English article ¿ø·¡ ¿µ¾î ¹®¼­ whenever possible. ¾ðÁ¦µç °¡´ÉÇÕ´Ï´Ù.

Share and contribute or get technical support and help at °øÀ¯¿Í ±â¿©Çϰųª ±â¼ú Áö¿ø°ú¿¡ µµ¿òÀÌ My Digital Life Forums ³» µðÁöÅÐ »ýȰ Æ÷·³ .



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