Google Adsense New Ads Revenue Stream - Content Referral Network Google AdSense的新的广告收入流-内容推介网络
Google AdSense has launched new online advertising network where publishers are compensated based on Cost-per-Action or CPA model. Google AdSense的推出新的在线广告网络的地方出版商赔偿的基础上每次动作成本或国泰航空模型。 CPA is a term that commonly used in online advertising and online marketing industry, where merchants or advertisers pays for the advert only when an action has occurred.国泰航空是一个名词中常用的在线广告和在线营销业,商人或广告客户所支付的广告只有当行动已发生。 An action can be a product being purchased, a sign-up, a form being filled, a service been rendered or registered, a target lead, etc. The new advertising network is called Google Content Referral Network, and currently only available to Google AdSense publishers who has the invitation to join the Content Referral network.一行动可以是一个产品的购买,注册,一种形式正在填补,服务已提供或注册,目标是铅,等新的广告联播网,是所谓的Google内容推介网络,目前仅适用于使用Google AdSense出版商谁拥有邀请加入的内容推介网络。
According to invitation email received by根据邀请函中所收到的 SeekingAlpha seekingalpha , the CPA ads from Content Referral network will not compete with contextually targeted ads from AdSense content network or search network. ,国泰航空的广告内容推介网络将不会竞争与内容相关的广告从AdSense内容网络或搜索网络。 However, the new ad unit can be set up by using ad format from the existing AdSense ad unit sizes when placed one of these ads on website.不过,新的广告单元,可成立由使用的广告格式,从现有的AdSense广告单元的大小时,放在之一,这些广告在网站上。
Beside, Google expect that the CPA test will offer ad units that will expand publishers AFC revenue because the ad units are separate and appeal to different types of users and the CPA ads are also additional inventory to the existing AFC ad units.旁边, Google的期望国泰测试将提供广告的单位,将扩大出版商的AFC收入,因为广告单元是分开的,并呼吁不同类型的用户和国泰航空的广告也有额外的存货,以现有的AFC的广告单元。 The report comes in the format of weekly email reports on conversions that have been accrued and total revenue within the CPA Content Referral network test.报告在谈到格式每周的电子邮件报告,转换已累积和总收入与国泰航空的内容推介网络测试。
In the invitation for the CPA ads network, Google also says that since this is a test and these CPA ads are not regular ad units, publishers have more flexibility in saying things like “I recommend this product” or “Try JetBlue today” next to the CPA ad unit.在邀请为国泰航空的广告网络, Google也说,由于这是一个测试和这些国泰航空的广告没有定期的广告单元,出版商有更大的灵活性的话,像“我推荐这个产品”或“尝试jetblue今天”旁边国泰广告单元。 However, publishers should still not incite someone to click on the ad, such as saying “Click Here”.不过,出版商应仍不得授意有人点击广告,如他说: “点击这里” 。 And the CPA adverts can run in parallel on a different part of a webpage in addition to the cost-per-click CPC ads, and so it’s an additional way for websites to increase the revenue from or monetise their internet traffic.与国泰航空的广告可以运行在平行对不同的一个组成部分,在网页上,除了成本,每次点击CPC广告,因此它的其他方式为网站增加收入或获利他们的网际网路流量。
If successful, the cost per action or CPA network busines model would extend the Google’s range of advertising activities and reduce its reliance on the “cost per click” (CPC) and “cost per 1000 impressions” or “cost per mille” (CPM) models that has been at the heart of its early success.如果成功的话,成本每行动或国泰航空网络的业务模式将扩大Google的一系列的广告活动,及减少其依赖于“每次点击成本” ( CPC )和“每千次展示成本”或“成本每mille ” (每千次展示费用)模式,已在心脏其早日成功。
CPA ads is considered to be the optimal form of buying online advertising from the advertiser’s point of view.国泰航空的广告被认为是最优的形式购买的在线广告,从广告客户的角度来看。 CPA ads will help to eliminate the click fraud problems that facing the currently AdSense CPC ads network.国泰航空的广告将有助于消除点击欺诈问题,面对目前的AdSense广告网络。 The CPA is already been used by associates or affliates networks such as Amazon, LinkShare, Commission Junction, ShareASale and etc.国泰是已经使用的有联系者或affliates网络,如亚马逊, LinkShare的,委员会的交界处, shareasale等。
As Google CPA Content Referral network is still in testing phase for a limited group of websites and advertisers, the impact of it to Google AdSense and Google AdWords program is still unknown, as most advertisers will prefer CPA ads, and most publishers prefer CPM and CPC ads.随着Google国泰内容推介网络仍然是在测试阶段,为有限的网站和广告客户,影响到Google AdSense和Google AdWords计划仍是未知,因为大多数广告客户会宁愿国泰航空的广告,和大多数出版商宁愿CPM和中共广告。
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