Google Adsense »õ·Î¿î Ads ¼¼ÀÔ À¯µ¿ - ¸¸Á·ÇÑ ¼Ò°³ ³×Æ®¿öÅ©
Google AdSense´Â ¹ßÇàÀÎÀÌ ºñ¿ë ´ç Ȱµ¿ ¶Ç´Â CPA ¸ðÇü¿¡ ±âÃʸ¦ µÐ º¸»óµÇ´Â »õ·Î¿î ¿Â¶óÀÎ ±¤°í ³×Æ®¿öÅ©¸¦ ¹ß»çÇß´Ù. CPA´Â ¿Â¶óÀÎ ±¤°í ±×¸®°í Ȱµ¿ÀÌ »ý±æ ¸¸ »óÀÎ ¶Ç´Â ±¤°íÁÖ°¡ ±¤°í¸¦ ÁöºÒÇÏ´Â, ¿Â¶óÀÎ ¸Å¸Å °ø¾÷¿¡¼ »ó¿ëµÇ´Â ±â°£ÀÌ´Ù. Ȱµ¿Àº, Ç¥½Ã À§·Î ±¸¸ÅµÇ´Â, Á¦Ç°, ¼ºñ½º ä¿öÁö´Â, ¸ð¾ç Ç¥Àû Áöµµ ¸¸µé¾îÁö°Å³ª µî·ÏÇØ, µîµîÀÏ ¼ö ÀÖ´Ù. »õ·Î¿î ±¤°í ³×Æ®¿öÅ©´Â Google ¸¸Á·ÇÑ ¼Ò°³ ³×Æ®¿öÅ©¸¦ °áÇÕÇÏ´Â ¾È³»ÀåÀÌ ÀÖ´Â ÇöÀç À¯È¿ÇÑ ¹× Google AdSense ¹ßÇàÀο¡°Ô¼¸¸ ¸¸Á·ÇÑ ¼Ò°³ ³×Æ®¿öÅ© ĪÇÑ´Ù.
°ç¿¡ ÁÖ¾îÁö´Â ¾È³»Àå ÀüÀÚ ¿ìÆí¿¡ µû¸£¸é SeekingAlpha, ¸¸Á·ÇÑ ¼Ò°³ ³×Æ®¿öÅ©¿¡¼ CPA ads´Â AdSense ¸¸Á·ÇÑ ³×Æ®¿öÅ©¿¡¼ ¹®¸Æ»óÀ¸·Î Ç¥ÀûÀ¸·Î ÇÑ ads¿Í °æÀïÇÏÁö ¾Ê°Å³ª ³×Æ®¿öÅ©¸¦ ãÁö ¾ÊÀ» °ÍÀÌ´Ù. ±×·¯³ª, »õ·Î¿î ±¤°í ´ÜÀ§´Â ±âÁ¸ÇÏ´Â AdSense ±¤°í ´ÜÀ§ Å©±â¿¡¼ ±¤°í üÀ縦 »ç¿ëÇØ¼ ¶§ À¥»çÀÌÆ®¿¡ ÀÌ adsÀÇ µÐ °Í ¼³Ä¡µÉ ¼ö ÀÖ´Ù.
ÀÇ ¿·¿¡, Google´Â CPA ½ÃÇèÀÌ ±¤°í ´ÜÀ§°¡ ºÐ¸®µÇ°í±â »ç¿ëÀÚÀÇ ´Ù¸¥ À¯Çü¿¡ È£¼ÒÇϰí±â CPA ads°¡ ¶ÇÇÑ ±âÁ¸ÇÏ´Â AFC ±¤°í ´ÜÀ§¿¡ Ãß°¡ÀûÀÎ Àç°í¸ñ·ÏÀ̱⠶§¹®¿¡ ¹ßÇàÀÎ AFC ¼öÀÍÀ» È®ÀåÇÒ ±¤°í ´ÜÀ§¸¦ Á¦¾ÈÇÒ °ÍÀ̶ó°í ¿¹»óÇÑ´Ù. º¸°í´Â°ú CPA ¸¸Á·ÇÑ ¼Ò°³ ³×Æ®¿öÅ© ½ÃÇè ³»ÀÇ ÃÑ ¼öÀÍ »ý±ä º¯È¯¿¡ ÁÖ°£ ÀüÀÚ ¿ìÆí º¸°íÀÇ Ã¼Àç µé¾î¿Â´Ù.
CPA ads ³×Æ®¿öÅ©¸¦ À§ÇÑ ¾È³»Àå¿¡¼´Â, Google´Â ¶ÇÇÑ "³ª°¡ ÀÌ Á¦Ç°"¸¦ ÃßõÇÏ´Â "CPA ±¤°í ´ÜÀ§ÀÇ ¿·¿¡ JetBlue¸¦" ¿À´Ã ½ÃµµÇϴ ó·³ À̰ÍÀÌ ½ÃÇèÀ̰í±â ÀÌ CPA ads¸¦ ÀÏÁ¤ÇÑ ±¤°í ´ÜÀ§°¡ ÀÌÁö ¾Ê±â ¶§¹®¿¡, ¹ßÇàÀÎÀº °ÍÀ» ¸»Çϴ¿¡ ÀÖ´Â À¶Å뼺ÀÌ ´õ ´Ù´Â °ÍÀ» ¹àÈù´Ù. ±×·¯³ª, ¹ßÇàÀÎÀº ¿©±â¿¡¼ ´©¸¥´Ù" ¿©ÀüÈ÷ "¸»Çϱâ¿Í °°Àº ±¤°í¸¦ Ŭ¸¯Çϱâ À§ÇÏ¿© ´©±¸¸¦ ÇÑ´Ù. ±×¸®°í CPA ±¤°í´Â À̿ܿ¡ À¥ ÆäÀÌÁöÀÇ ´Ù¸¥ ºÎºÐ¿¡ ÆòÇ༱¿¡¼ ºñ¿ë ´ç ´©¸¥´Ù CPC ads¸¦, ´Þ¸®°ñ ±×·¡¼ ¼öÀÍÀ»¿¡¼ Áõ°¡½ÃŰ°Å³ª ±×µéÀÇ ÀÎÅÍ³Ý ¼ÒÅë·®À» ÈÆó·Î Á¤ÇÏ´Â À¥»çÀÌÆ®¸¦ À§ÇÑ Ãß°¡ÀûÀÎ ¹æ¹ý ÀÌ´Ù.
¸¸¾à ÀߵǸé, Ȱµ¿ ¶Ç´Â CPA ³×Æ®¿öÅ© busines ¸ðÇü ´ç ºñ¿ëÀº GoogleÀÇ È°µ¿ ±¤°íÀÇ ¹üÀ§¸¦ ³ÐÈ÷°í "´©¸£±â ´ç ºñ¿ë" (CPC) ¹× "1000ÀÇ ´À³¦ ´ç ºñ¿ë" ¶Ç´Â ±×°ÍÀÇ À̸¥ ¼º°øÀÇ Á߽ɿ¡ ÀÎ "mille" (CPM) ¸ðÇü ´ç ºñ¿ë¿¡ ±×°ÍÀÇ ½Å·Ú¸¦ °¨¼Ò½Ãų °ÍÀ̰í.
CPA ads´Â ±¤°íÁÖÀÇ °üÁ¡¿¡¼ ¿Â¶óÀÎ ±¤°í¸¦ »ç±âÀÇ ÃÖ¼± ¸ð¾ç °Í ¿©°ÜÁø´Ù. CPA ads´Â AdSense CPC ads ³×Æ®¿öÅ© Àú ´©¸£±â »ç±â ¹®Á¦¸¦ ÇâÇÔ ÇöÀç »èÁ¦ÇÏ´Â °ÍÀ» µµ¿ï °ÍÀÌ´Ù. The CPA is already been used by associates or affliates networks such as Amazon, LinkShare, Commission Junction, ShareASale and etc.
As Google CPA Content Referral network is still in testing phase for a limited group of websites and advertisers, the impact of it to Google AdSense and Google AdWords program is still unknown, as most advertisers will prefer CPA ads, and most publishers prefer CPM and CPC ads.
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