Change to ads about Feature in Google Adsense Ads º¯°æ ±â´É¿¡ ´ëÇÑ ±¤°í¸¦ ±¸±ÛÀÇ AdSense ±¤°í¿¡
Google Adsense is an advertising network that allows publishers to display relevant Google ads that are relevant and related to the contents on their websites¡¯ web pages, and in the process, earn money from the ads displayed. Google ¾Öµå ¼¾½º °Ô½ÃÀÚ¿Í °ü·ÃÀ̵Ǿî ÀÚ½ÅÀÇ À¥»çÀÌÆ®ÀÇ À¥ ÆäÀÌÁö¿¡ÀÖ´Â ³»¿ë°ú °ü·Ã¼ºÀÌÀÖ´Â Google ±¤°í, ±×¸®°í ±× °úÁ¤¿¡¼ ±¤°í¿¡¼ µ·À» ¹ú ¼öÀÖ´Â µð½ºÇ÷¹ÀÌ ±¤°í ³×Æ®¿öÅ©°¡ Ç¥½ÃµË´Ï´Ù. And the ads shown are specifically related to what shown on the web page that the visitors are looking, or matched to the characteristics and interests of the visitors your content attracts, so it¡¯sa way to both monetize and enhance the content pages. ±×¸®°í ±¤°í°¡ °ÔÀç ±¸Ã¼ÀûÀ¸·Î ¾î¶² À¥ ÆäÀÌÁö´Â ¹æ¹®ÀÚ°¡ ã°íÀִ Ư¼º°ú ±ÍÇÏÀÇ ÄÜÅÙÃ÷¸¦ À¯Ä¡Çϰųª ¹æ¹®ÀÚÀÇ °ü½É»ç¸¦ ÀÏÄ¡ÇÏ´Â, ±×·¡¼ ±æÀ» ÀûÀ̸鼵µ ¼öÀÍÀ» âÃâÇϰí ÄÜÅÙÃ÷ ÆäÀÌÁö¿¡ Ç¥½Ã °È¿Í °ü·ÃÀÌÀÖ½À´Ï´Ù. Google Adsense seems to have unlimited supply of ads available on variety of keywords. Google ¾Öµå ¼¾½º ±¤°í´Â Ű¿öµåÀÇ ´Ù¾çÇÑ¿¡¼ »ç¿ëÇÒ ¼öÀÇ ¹«Á¦ÇÑ °ø±ÞÀ» °®°íÀÖ´Â °Í °°¾Æ¿ä. And now it seems like Google tries expand the availability of ads from the keywords and various related keywords to the visitors. ±×¸®°í Áö±ÝÀº ±¸±Û°ú °°Àº Ű¿öµå ¹× ¹æ¹®ÀÚ¿¡°Ô ´Ù¾çÇÑ °ü·Ã Ű¿öµå ±¤°íÀÇ °¡¿ë¼ºÀ» È®ÀåÇÏ·Á º¸ÀδÙ. Previously Google has displayed search box on Google Adsense ads blocks that allow visitors to input keywords or phrases to search for ads that interest them. ÀÌÀü¿¡ GoogleÀº Google ¾Öµå ¼¾½º ±¤°í¸¦ ºí·Ï¿¡ ÀԷ Ű¿öµå ¶Ç´Â ±¤°í ¹®±¸¸¦ °Ë»öÇÏ´Â ¹æ¹®ÀÚ¿¡°Ô °ü½ÉÀ»µéÀ» ¼öÀÖ´Â °Ë»ö »óÀÚ°¡ Ç¥½ÃÇß´Ù. And now Adsense publishers¡¯ ads blocks will randomly display ¡°Change to ads about¡± links with several ads topics below it that visitors can click on and view the ads that associate with the topic¡¯s keyword. ±×¸®°í Áö±ÝÀº AdSense °Ô½ÃÀÚ´Â '±¤°í Â÷´Ü ¹«ÀÛÀ§·Î "±×°Í¿¡ ¹æ¹®ÀÚ°¡ ±¤°í¸¦ Ŭ¸¯ÇÏ°í ±¤°í¸¦ º¼ ¼öÀÖ´Â ¿©·¯ °³ÀÇ ±¤°í ÁÖÁ¦ ¾Æ·¡"¸µÅ©¿¡ ´ëÇØ º¯°æÀº ÁÖÁ¦ÀÇ Å°¿öµå¿Í ¿¬°üÀÌ Ç¥½ÃµË´Ï´Ù.
The predefined ads topics in the list ¡°Change to ads about¡± are closely related to the contents, as expected, and thus similar to the ads already shown too, other than they may be bid by advertisers using another keywords. ¸ñ·Ï¿¡¼ "±¤°í¿¡ ´ëÇØ"ÀÚ¼¼È÷ ³»¿ëÀ», ¿¹»ó´ë·Î º¯°æ¿¡ Á¤ÀÇµÈ ±¤°í¿Í °ü·ÃµÈ ÁÖÁ¦, µû¶ó¼ ±¤°í°¡ ÀÌ¹Ì ³Ê¹« Ç¥½Ã, ±âŸ À¯»çÇÑ ´Ù¸¥ Ű¿öµå¸¦ »ç¿ëÇÏ¿©º¸´Ù ±¤°íÁÖÀÇ ÀÔÂû°¡ÀÖÀ» ¼öÀÖ½À´Ï´Ù. Anyway, it¡¯s not a new Adsense ads format, but just a realignment and changing of top, bottom, left or right part of existing ads format to allow more choice to the visitors. ¾î·µç, ±×°ÍÀº »õ·Î¿î ¾Öµå ¼¾½º ±¤°í Çü½ÄÀº ¾Æ´ÏÁö¸¸ ±×³É Àç¹èÄ¡ ¹× ±âÁ¸ ±¤°í Çü½ÄÀÇ À§ÂÊ, ¾Æ·¡ÂÊ ¿ÞÂÊÀ̳ª ¿À¸¥ÂÊ ºÎºÐÀÇ º¯È´Â ¹æ¹®Àڵ鿡°Ô ´õ ¸¹Àº ¼±ÅñÇÀ» Çã¿ëÇϵµ·ÏÇß´Ù. Whether or not visitors will utilise the feature remains to be seen. ¹æ¹®ÀÚ°¡ÀÌ ±â´ÉÀ» Ȱ¿ëÇÒÁö ¿©ºÎ¸¦ ÁÖ¸ñµÈ´Ù. If they do click on any ¡°about ads¡±, the new ads based on new keyword will reload on the same screen. ¸¸¾à ±×µé¿¡ ±¤°í°¡ ¾î¶² "", »õ·Î¿î Ű¿öµå¸¦ ±â¹ÝÀ¸·Î »õ·Î¿î ±¤°í¸¦ µ¿ÀÏÇÑ È¸é¿¡ ·ÎµùµË´Ï´Ù Á¤º¸¸¦ ´©¸¨´Ï´Ù.
To publishers, whether it¡¯s the best ads format feature is not clear, as Google Adsense should have algorithm and mechanism to display the best possible bid for particular related keywords. ºÐ¸íÇÏÁö ¾Ê´Ù °Ô½ÃÀÚ¿¡°Ô, ÃÖ°íÀÇ ±¤°í Çü½Ä ±â´É ¿©ºÎ, ƯÈ÷ ±¸±Û ¾Öµå ¼¾½º °ü·Ã Ű¿öµå¿¡ ´ëÇÑ ÀÔÂû°¡¸¦ Ç¥½ÃÇÏ´Â ÃÖ»óÀÇ ¾Ë°í¸®Áò°ú ¸ÞÄ¿´ÏÁòÀÌ ÀÖ¾î¾ßÇÕ´Ï´Ù. And the ¡°about ads¡± display is quite similar to Adlinks, and sometimes the ads may be similar to regular Adlinks ads format. ±×¸®°í ±¤°í°¡ "¿¡ ´ëÇØ"»ó´çÈ÷ Adlinks¸¦ Ç¥½ÃÇϰí, ¶§·Î´Â ÀÏ¹Ý ±¤°í¿Í À¯»çÇÑ Çü½ÄÀÌ µÉ ¼öÀÖ½À´Ï´Ù Adlinks ±¤°í¿Í ºñ½ÁÇÕ´Ï´Ù.
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July 4th, 2006 13:23 7 ¿ù 4 ÀÏ 2006 13:23
[...] Another format is the ¡°Change to ads about¡± format where you can change the ads shown. [...] ¶Ç ´Ù¸¥ Çü½ÄÀº "±¤°í¿¡"¾îµð¿¡ ±¤°í°¡ Ç¥½ÃµÇ´Â Çü½ÄÀ» º¯°æÇÒ ¼öÀÖ½À´Ï´Ù¿¡ ´ëÇÑ º¯°æÀÔ´Ï´Ù. I had seen this on some of my sites and didn¡¯t realise it! ³ª´Â ³» »çÀÌÆ®¿¡ÀÌ º¼ ¼ö ¾ø¾ú´Ù ±×°ÍÀ» ¾ËÁö ¸øÇߴµ¥! [...]
July 30th, 2006 23:57 7 ¿ù 30 ÀÏ 2006 23:57
[...] According to Jensense, Google has been testing this same kind of ads style for vertical ad formats since end of June. [...] Jensense¿¡ µû¸£¸é, ±¸±ÛÀº 6 ¿ù ¸» ÀÌÈÄ ¼öÁ÷ ±¤°í Çü½Ä¿¡ ´ëÇÑ ½ºÅ¸ÀÏÀÌ °°Àº Á¾·ùÀÇ ±¤°í¸¦ Å×½ºÆ®ÇϰíÀÖ´Ù. Previously, Google has been testing ads that allow surfer to change keywords. ÀÌÀü¿¡ ±¸±ÛÀÇ Å°¿öµå¸¦ º¯°æ ¼ÆÛ ¼ö ÀÖµµ·Ï ±¤°í¸¦ Å×½ºÆ®ÇϰíÀÖ´Ù. [...]