錄影Ads支持在Google Adwords和Adsense
Google Adwords發布了一個新的廣告格式為Google Adsense美滿的網絡-錄影ads。 點擊對戲劇錄影ads將是除文本，閃光和圖像廣告格式之外聯盟Google Adsense美滿的網絡當前支持的。
當前，點擊對戲劇錄影ads對Google Adwords登廣告者是可利用的從美國、加拿大和日本和對登廣告者很快開始從其他國家。 錄影ads格式在Google美滿的網絡將有所有特點和以其他ads格式和甚而爭奪安置通過出價在站點的拍賣與其他文本、閃光和圖像ads。 在旁邊，出價可以做根據CPC或CPM依據、站點目標和主題詞目標錄影ads或geo目標ads，根據 裡面Adwords.
為Google Adsense出版者，錄影ads格式有希望地將增加收入源源不斷的收入，錄影ads也許吸引ads安置從在電視沒有資源買ads的大公司和那些人。 不幸地， Google Adsense出版者在他們的站點當前不有選擇使能或使錄影ads格式失去能力。 但錄影ads不闖入，和，當頁裝載時，只有一個靜態圖像將是可看見的; 錄影將起動演奏，只有當用戶創始它，所以它叫`點擊對戲劇錄影ads』。
雖然選擇為或opt在錄影ads格式外面在Google Adsense，但顯示錄影ads在出版者網站是不可能的， 裡面AdSense 提及您需要有以下：
- 使能并且選擇到圖像ads
- 使用支持錄影ads 3個廣告格式的之一： 中等長方形、大長方形和正方形。
同樣，如果您在您的站點想要防止錄影ads， Adsense幫助中心建議幾個方式：
- 您能使用您的競爭廣告過濾器阻攔錄影ads從一名單獨登廣告者。
- 您能選擇在圖像ads外面為支持錄影ads的三個廣告格式： 中等長方形、大長方形和正方形。
- 您在您的頁能選擇不使用中等長方形，大長方形或者正方形格式。
- 您能整個地選擇在圖像ads外面。
只有當它代表在您的站點的最大收支潛力Google Adsense將顯示錄影ads。
當Adwords登廣告者也許為錄影ads安置出價通過CPC或CPM (所有站點被瞄準的錄影ads是CPM ads)方法，因此出版者收入從錄影ads將依靠具體錄影您顯示，并且的ads定價費用每點擊或費用每一千印象依據。 When paid on a CPC basis, you’ll receive earnings for each valid clickthrough on ad. Note that click to play the video ad itself will not be counted as a clickthrough, only a click on the display URL or playing video that directs a user to the advertisers’ website will be counted as valid clickthrough. However, if the video ads are paid on a CPM basis, you’ll be paid for impressions of the opening image, which means once it’s loaded on your page even without playing, rather than plays of the video.
IMPORTANT: This is a machine translated page which is provided "as is" without warranty. Machine translation may be difficult to understand. Please refer to original English article whenever possible.
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Entries (RSS)
June 23rd, 2006 08:16
I like this idea. Some internet sites resemble more and more TV programs and not newspapers and magazines as before. So, google just helps them to move in this direction.
September 11th, 2006 01:22
[...] Google AdSense has introduced click-to-play video ads format to the AdSense website publishers and AdWords advertisers, where instead of usual text and image ads, a video will be shown to the viewers where they can click on the Play button to view the video ads clip. However, AdWords video ads are hard to be seen on publishers’ sites that implement Google AdSense program, may be because video ads are still new and not easy or cheap to be produced by AdWords advertisers. So when I browsed a website about funny junk on beautiful photo decorations, I able to watch for the first time a valid Google AdSense video ad. The video ad is about HGTV DesignStar Finale where the ad urged viewer to rate the participants’ final designs. So I guess the video ad will expire soon, as the DesignStar finale is on 10th Sept! The video ad is very much like a video served by Google Video, except that you can’t resize the video, and the video control buttons on full screen and resizing has been replaced by Ads by Google caption. [...]