录影Ads支持在Google Adwords和Adsense
Google Adwords发布了一个新的广告格式为Google Adsense美满的网络-录影ads。 点击对戏剧录影ads将是除文本，闪光和图象广告格式之外联盟Google Adsense美满的网络当前支持的。
当前，点击对戏剧录影ads对Google Adwords登广告者是可利用的从美国、加拿大和日本和对登广告者很快开始从其他国家。 录影ads格式在Google美满的网络将有所有特点和以其他ads格式和甚而争夺安置通过出价在站点的拍卖与其他文本、闪光和图象ads。 在旁边，出价可以做根据CPC或CPM依据、站点目标和主题词目标录影ads或geo目标ads，根据 里面Adwords.
为Google Adsense出版者，录影ads格式有希望地将增加收入源源不断的收入，录影ads也许吸引ads安置从在电视没有资源买ads的大公司和那些人。 不幸地， Google Adsense出版者在他们的站点当前不有选择使能或使录影ads格式失去能力。 但录影ads不闯入，和，当页装载时，只有一个静态图象将是可看见的; 录影将起动演奏，只有当用户创始它，所以它叫`点击对戏剧录影ads’。
虽然选择为或opt在录影ads格式外面在Google Adsense，但显示录影ads在出版者网站是不可能的， 里面AdSense 提及您需要有以下：
- 使能并且选择到图象ads
- 使用支持录影ads 3个广告格式的之一： 中等长方形、大长方形和正方形。
同样，如果您在您的站点想要防止录影ads， Adsense帮助中心建议几个方式：
- 您能使用您的竞争广告过滤器阻拦录影ads从一名单独登广告者。
- 您能选择在图象ads外面为支持录影ads的三个广告格式： 中等长方形、大长方形和正方形。
- 您在您的页能选择不使用中等长方形，大长方形或者正方形格式。
- 您能整个地选择在图象ads外面。
只有当它代表在您的站点的最大收支潜力Google Adsense将显示录影ads。
当Adwords登广告者也许为录影ads安置出价通过CPC或CPM (所有站点被瞄准的录影ads是CPM ads)方法，因此出版者收入从录影ads将依靠具体录影您显示，并且的ads定价费用每点击或费用每一千印象依据。 When paid on a CPC basis, you’ll receive earnings for each valid clickthrough on ad. Note that click to play the video ad itself will not be counted as a clickthrough, only a click on the display URL or playing video that directs a user to the advertisers’ website will be counted as valid clickthrough. However, if the video ads are paid on a CPM basis, you’ll be paid for impressions of the opening image, which means once it’s loaded on your page even without playing, rather than plays of the video.
IMPORTANT: This is a machine translated page which is provided "as is" without warranty. Machine translation may be difficult to understand. Please refer to original English article whenever possible.
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Entries (RSS)
June 23rd, 2006 08:16
I like this idea. Some internet sites resemble more and more TV programs and not newspapers and magazines as before. So, google just helps them to move in this direction.
September 11th, 2006 01:22
[...] Google AdSense has introduced click-to-play video ads format to the AdSense website publishers and AdWords advertisers, where instead of usual text and image ads, a video will be shown to the viewers where they can click on the Play button to view the video ads clip. However, AdWords video ads are hard to be seen on publishers’ sites that implement Google AdSense program, may be because video ads are still new and not easy or cheap to be produced by AdWords advertisers. So when I browsed a website about funny junk on beautiful photo decorations, I able to watch for the first time a valid Google AdSense video ad. The video ad is about HGTV DesignStar Finale where the ad urged viewer to rate the participants’ final designs. So I guess the video ad will expire soon, as the DesignStar finale is on 10th Sept! The video ad is very much like a video served by Google Video, except that you can’t resize the video, and the video control buttons on full screen and resizing has been replaced by Ads by Google caption. [...]