Google AdWords Secrets谷歌的AdWords秘密
BusinessWeek publishes an article about the secret of Google AdWords, an ads bidding system that generates almost 99% of Google Revenue.商業周刊發表一篇文章的秘密谷歌的AdWords ,一個廣告招標制度,可以產生近99 %的谷歌收入。
The article details some innovative Google AdWords auction methodology, such as allocating top spots of ads ranking to advertiser whose ads most likely to be clicked or ads with high click-through-rate, and thus bring in more income to Google.文章詳細列舉了一些創新的谷歌AdWords拍賣的方法,如分配排名的廣告排名廣告客戶的廣告最有可能被點擊或廣告高點擊率,從而帶來更多的收入,谷歌。 Beside, in Google AdWords system, bidders no need to worry about been overbid and cause ‘winner’s curse’, as it’s utilizing a variation to the auction system where highest bidder only pays minimum necessary to win, namely the second-highest bid, plus perhaps a penny.除了在谷歌AdWords系統中,投標人不必擔心被謊,造成'贏家的詛咒' ,因為它是利用一種變異的拍賣制度,出價最高者只支付最低限度的必要獲勝,即第二高申辦,加上或許是一分錢。
Also reveal are technical leader of Google AdWords.還揭示的技術領袖谷歌的AdWords 。
IMPORTANT : This is a machine translated page which is provided "as is" without warranty. 重要說明:這是一種機器翻譯網頁這是“原樣”提供,無保修。 Machine translation may be difficult to understand.機器翻譯可能很難理解。 Please refer to請參閱 original English article英文原文的文章 whenever possible.只要有可能。
Share and contribute or get technical support and help at共享和貢獻或獲得技術支持和幫助 My Digital Life Forums 我的數字生活論壇 . 。
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August 1st, 2008 02:17 2008年8月一日02:17
Here are 5 killer Google AdWords Secrets you can use to save money and build marketing campaigns that really work.這裡有5個殺手谷歌的AdWords秘密可以用來節省資金和建立營銷活動,真正的工作。 Included are: Why you should never let Google choose your winning ad; Do ‘Sure-Fire’ Headlines Work; How to use your imagination to beat your Google competition; How to use keywords in your ads’ URL to boost your Google Quality Score; How little things make a big difference with Google AdWords.其中包括:為什麼你應該不會讓谷歌選擇您獲勝的廣告;不要'當然火'標題工作;如何使用你的想像力打敗你的谷歌競爭;如何使用關鍵字,您的廣告網址,提升您的谷歌的質量得分;如何小事作出很大的區別與谷歌的AdWords 。