Google AdWords Secrets Google AdWords的秘密
BusinessWeek publishes an article about the secret of Google AdWords, an ads bidding system that generates almost 99% of Google Revenue.商业周刊发表一篇文章,关于秘密的Google AdWords ,广告招投标制产生,几乎百分之九十九的Google的收入。
The article details some innovative Google AdWords auction methodology, such as allocating top spots of ads ranking to advertiser whose ads most likely to be clicked or ads with high click-through-rate, and thus bring in more income to Google.文章细节的一些创新的Google AdWords拍卖的方法,如分配最顶端的几个位置的广告排名广告客户的广告最有可能被点击的广告或与高点击通过率,从而带来更多的收入给Google 。 Beside, in Google AdWords system, bidders no need to worry about been overbid and cause ‘winner’s curse’, as it’s utilizing a variation to the auction system where highest bidder only pays minimum necessary to win, namely the second-highest bid, plus perhaps a penny.旁边,在Google AdWords系统,投标人不必担心被overbid和事业的'赢家的诅咒' ,因为它的利用变化,以拍卖制度下,价高者得,只有自付所需的最低双赢,即第二高竞标价格,再加上或许一分一毫。
Also reveal are technical leader of Google AdWords.也透露是技术性的领导人的Google AdWords 。
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August 1st, 2008 02:17 2008年8月1日02:17
Here are 5 killer Google AdWords Secrets you can use to save money and build marketing campaigns that really work.这里有5杀手的Google AdWords机密,您可以使用,以节省金钱和建立营销活动,真正的工作。 Included are: Why you should never let Google choose your winning ad; Do ‘Sure-Fire’ Headlines Work; How to use your imagination to beat your Google competition; How to use keywords in your ads’ URL to boost your Google Quality Score; How little things make a big difference with Google AdWords.其中包括:为什么您绝不应让Google选择您获胜的广告;做'肯定火'的头条新闻工作;如何使用你的想象力,以击败你的Google竞争的;如何使用关键字在您的广告网址为提高您的Google质量评分;如何小的东西,作出很大的不同与Google AdWords 。